Katy Perry 2011 World Tour Movie Now Streaming on Facebook

/ Jun 20, 2014


While Katy Perry begins the North American leg of her latest world tour, Facebook-based VOD platform Screenburn is releasing her 2012 documentary film, “Katy Perry: Part of Me,” on the social network.

Produced by Paramount Pictures, “Part of Me” documents the pop-star’s 2011 world tour, featuring behind-the-scenes interviews, rehearsal footage, and intimate moments between Perry and her friends.

For her fans on Facebook, the film is now available for rental via their news feed or a link to an app on her official fan page. Once the purchase is made, these fans will be able to stream the documentary (via Screenburn’s embedded video player) for up to 48 hours.

The decision to release “Part of Me” on Facebook — even if it’s two years after the film’s original theatrical run — is a testament to Perry’s massive following on the social network. The star has more than 70 million fans, and the nature of Facebook’s “like” system ensures that each one of them will be notified that the documentary is available for download.

“This is a great example of how anyone with a passionate social media following can look at creative ways to distribute their content online, whether it’s a concert, movie, or TV show,” says Screenburn’s digital marketing manager Luke Littleboy. And by going direct-to-consumer within this environment, Paramount is able to cut out the middle-men often involved in traditional distribution.

Initially, “Part of Me” is being made available for rental in the US, Canada, and the UK. A release is scheduled for Brazil later this year. While nothing is set in stone, more territories may follow in the future, says Screenburn.

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