With Its Latest Acquisition, Ooyala Aims to Enter Video Ad Business

/ Oct 20, 2014


Ooyala, a provider of digital video streaming and analytics solutions, has acquired European video-ad tech company Videoplaza for an undisclosed price. Together, the companies hope to eventually offer a “holistic” digital video solution that encompasses everything from delivery and management to advertising and other forms of monetization.

Acquired by Australian telco giant Telstra in August, the US-based Ooyala offers a video solution for networks and publishers to distribute and measure the performance of their video content. The company claims it delivers over 1 billion video streams that are watched by more than 200 million unique viewers per month. Current clients include ESPN and Univision, among others.

With Videoplaza now under its umbrella, Ooyala wants to accelerate its entry into the digital video advertising business, which, as anyone will tell you, is growing. Videoplaza’s ad serving solution Karbon and programmatic trading platform Konnect will be added to Ooyala’s overall product portfolio.

For Videoplaza, this acquisition gives it access to the US market. The company’s products are primarily used by major broadcasters and media companies in Europe and the Asia Pacific region, including RTL Group, Bonnier Group, Mediaset, STV, Mediacorp, and Sony Entertainment India.

While enhancing Ooyala’s overall video offer, both companies will continue to sell their individual solutions on a standalone basis. Over time, Ooyala will introduce a unified platform that combines the capabilities of both businesses, the company said.

“Our combined platforms will offer a more holistic view of content and ad performance across a broadcaster’s entire business, including granular data on not only what, how, and where people are watching, but also where and how they can make the most money,” said Ooyala CEO Jay Fulcher in a statement.

Going forward, Videoplaza founder and CEO Sorosh Tavakoli and his executive team, which will remain on board post-acquisition, will lead Ooyala’s video ad business.

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