Latinos Lead the Curve on Digital Video Consumption (Study)
Latinos are heavier consumers of digital video content than the average US consumer, according to new research from Nielsen. Per the firm’s US Digital Consumer Report, the average Latino person in the US spends more than eight hours (8:21, to be exact) watching online video each month — that’s roughly 100 minutes longer than the average American (6:41).
Mobile sees similar trends from Latino consumers, who watch close to six-and-a-half hours (6:22) of video content on mobile devices every month, compared to 5:48 of mobile video consumption among average US consumers.
Americans, overall, are ultra-connected to their digital devices, says Nielsen (unsurprisingly). You jokers own, on average, four digital devices, and spend 60 hours a week consuming content across devices.Tags: Hispanics, Latinos, mobile video, nielsen, Research