Lenovo’s NFL Sponsorship Includes Web Series Co-Produced with The Onion
Device-maker Lenovo is partnering with the NFL, The Onion, and Digitas to produce a web series tied to its upcoming Lenovo’s Fantasy Coach of the Year contest. The eight-part series, which is called “Tough Season,” will follow the exploits “of one hapless fantasy football coach” named Brad Blevins. It will feature NFL stars like Larry Fitzgerald, Matt Forte, Andrew Luck, Alfred Morris, and Mason Crosby, and will be available on Lenovo.com.
Lenovo’s Fantasy Coach of the Year contest will give one fantasy football player on NFL.com the chance to help select one of the two 2014 Pro Bowl teams; go to Hawaii to watch the game in person (and on the sidelines); attend the annual NFL Honors show next February, and attend Super Bowl XLVIII at MetLife Stadium.Tags: branded entertainment, Digitas, Fantasy Football, Lenovo, NFL, Sponsorships, The Onion