Machinima Names James Glasscock SVP of Strategy & Business Development
Machinima has hired James Glasscock as the company’s SVP of strategy and business development.
In the role, Glasscock will negotiate partnerships to help increase the reach of distribution and advertising across all of Machinima’s global platforms. He will manage the company’s relationships and coordinate the incubation and launch of Machinima’s various initiatives.
“With new social video platforms, technologies and monetization opportunities emerging daily, Machinima needs an entrepreneurial executive whose experience straddles digital and traditional media to lead our initiatives,” said the company’s CEO, Chad Gutstein.
Glasscock comes to Machinima from Playboy Plus Entertainment, where he was the SVP of strategic planning and operations. There, he focused on increasing viewership, building partnerships, and negotiating contracts. Before Playboy, Glasscock managed his own consulting company, Front Row Ventures.
About a week before hiring Glasscock, Machinima brought on board its first chief revenue officer, Jamie Weissenborn. Before that, the company recently got $24 million from a funding round led by Warner Bros. Entertainment.Tags: Chad Gutstein, Executive Hire, front row ventures, james glasscock, Machinima, playboy plus entertainment, Warner Bros. Entertainment