Machinima Names New ‘Chief People Officer’

/ Jul 22, 2014

Machinima keeps revamping its leadership team

Machinima, the YouTube multi-channel network focused on gaming and fanboy culture, has hired Tricia White as its newest chief people officer.

Overseeing human resources for the company, White will be responsible for developing, implementing, and managing people resources, as well as Machinima’s overall talent needs, the company said. She will also serve as a “strategic business partner” for Machinima’s senior leadership team.

Most recently, White was VP of human resources at DineEquity, the Kansas City-based corporation that franchises and operates IHOP and Applebee’s restaurants. Prior to that, White held senior human resources executive roles at companies like Starcom MediaVest Group, Citigroup, and WebMD.

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