Machinima Returns to the Top 10 in comScore’s YouTube Partner Rankings

/ Nov 15, 2013

ComScore

Good news for Machinima — after falling out of the comScore top 10 in September, the gaming/entertainment network is back, sliding in at #8 with nearly 16 million unique viewers. The network also demonstrated the highest engagement in terms of average time spent per viewer with 73.3 minutes.

Additionally, Fullscreen pushed out Maker Studios as the top independent MCN on YouTube with more than 31.5 million unique viewers to Maker’s 30.5 million.

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Overall, online video viewing remained level from September to October with 189 million Americans watched 49.1 billion videos on the web last month. Maybe video consumption is plateauing as October’s numbers didn’t show much of a change from most of the past year. The biggest change from the September rankings was that Microsoft fell from #4 to #8. Outside of that, most of the top 10 remained the same.

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Looking beyond the top 10, the most notable mover in October was Conde Nast Entertainment, which entered the comScore top 25 for the first time. In fact, CNE has climbed up 86 spots since February, a month before the company set out on its originals strategy. UPDATE: CNE viewership has jumped 977% from nearly 1.4 million uniques in February 2013 to more than 15 million uniques in October. It’s the fastest growing property in comScore’s top 50, according to the measurement service.

What’s that? You’re only interested in the state of the video ad industry? Well OK, then. September was a big month for AOL, which supplanted Google/YouTube as the top video ad property thanks in large part to its acquisition of Adap.tv. In October, AOL maintained its pole position, proving that it’s at least not a one-hit wonder. Overall, Americans watched more than 24.5 billion ads in October, up from 22.9 in September.

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