Maker Studios’ Boss Ynon Kreiz Pranks Board (for Pepsi)

/ Jan 29, 2014

pepsi super bowl halftime

Pepsi really, really, really wants you to watch the Super Bowl halftime show, which it’s sponsoring for yet another year.

To get you amped up for Bruno Mars and the Red Hot Chili Peppers, the brand has launched a pretty comprehensive “Get Hyped for Halftime” campaign. The goal of the campaign is to bring the live and unexpected nature of the Super Bowl halftime show to smaller settings — that way everyone can feel what it’s like to be attending the Big Game and its high-profile intermission.

“When you boil it down, halftime is a spontaneous celebration and that is quintessentially a ‘Live for NOW’ moment,” said Lou Arbetter, senior director, Pepsi Productions in an interview with The Daily Beast. “We want fans everywhere to experience that feeling of halftime, while ‘Getting Hyped for Halftime’ on Super Bowl Sunday as well.”

So far, Pepsi has rolled out several viral-ish clips (something it’s no stranger to). There’s one with country music star Lee Brice surprising the town of Milligan, Neb. (population: 345 people) with their own halftime show; another with Super Bowl IV halftime performer Carol Channing surprising a fan in the middle of a bingo game, and, most famously, a long ad that played during the Grammys last Sunday night.

Today brings another one, and it’s from a company you’re familiar with. Maker Studios just posted a video on its Nacho Punch comedy channel, in which the company’s executive chairman Ynon Kreiz pranks those participating in board meeting with a quick impromptu “halftime” dance performance. There are referees, cheerleaders, a band, Erin McPherson (who we’re told was also involved with the prank), and Maker talent like Nathan Barnett and P’Trique (the dude in the wig).

Outside of Kreiz and McPherson, no one, including those calling in from New York, were aware of what was about to happen. We’re told that Kreiz and McPherson helped create this video to kick off a big partnership with Pepsi, with more videos rolling out in the future.

This is in fact not the first time Maker has worked with Pepsi. Last fall, the two partnered on a video in which singer Mike Tompkins leads a group of fans in a crowdsourced version of “Take Me Out to the Ballgame.”

Tags: , , , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...