Maker Studios and Morgan Spurlock Expand ‘Smartish’ Content Slate
Originally announced during Maker’s Newfront in May, Smartish will roll out with four original series — the previously announced “Consider the Source” and “How to Win at Life,” and new additions “Spark” and “Everything Must Go.”
“Consider the Source” will trace the journeys everyday products such as iPhones or a cup of coffee take, from factories and fields to the consumer. The series, which will span six, 22-minute episodes, will also incorporate themes suggested by viewers.
“How to Win at Life” will take a look at the science and hidden psychology behind everyday choices that are ruining your life. The series, which will consist of 12, five-minute episodes, is based on Charles Duhigg’s New York Times bestseller “The Power of Habit.”
“Spark” will pair forward-thinking inventors and entrepreneurs with “altruistic” venture capitalists in the hopes of bringing innovative and game-changing technologies into the real world. The series will also consist of 12, five-minute episodes.
“Everything Must Go” is described as an irreverent, inquisitive, and humorous look at the world of advertising and marketing. It will also run for 12, five-minute episodes.
All shows will be co-produced and co-owned by Maker Studios and Warrior Poets, and will feature both digital and traditional talent.
The overall goal for the Smartish channel is to be a place for curious viewers to watch clever content — some of which will curated by “smartish” talent from different backgrounds, all of which Maker and Warrior Poets hope brands want to partner with.
And ideally, Smartish content won’t be restricted to just its YouTube channel, according to Maker Studios chief content officer Erin McPherson. “Morgan [Spurlock] has a unique ability to create poignant, digital-first content which is compelling across platforms, and have no doubt the Smartish series will also translate to linear distribution,” she said in a statement.
Neither company has revealed the launch date for the channel.Tags: DCNF programming, MCN, Morgan Spurlock, Series Order