Maker Studios Taps AOL and Yahoo (Again) to Bolster Content Team
Two top video executives from AOL and Yahoo, Gabriel Lewis and Bonnie Pan, are joining Maker Studios to help build the Disney-owned multi-channel network’s original content strategy.
Gabriel Lewis, who recently left his post as head of AOL Originals and AOL Studios, has been appointed to the role of executive vice president of development and strategy. Meanwhile, Bonnie Pan, most recently head of global programming and audience development at Yahoo, will now serve as Maker’s EVP of programming.
Lewis will shepherd original projects in Maker’s development slate, and in the process will work with the network’s top creators as well as Hollywood producers and studios. In her role, Pan will oversee the expansion of MCN’s different content verticals and building out content under categories like entertainment, lifestyle, gaming, and sports.
Both will report to Erin McPherson, chief content officer at Maker Studios.
Original content that Maker actually owns a piece of has become a bigger focus at the MCN since Erin McPherson was hired away from Yahoo last fall. In May, the company held its first DCNF, presenting its first original content slate including shows like “Ithamar Has Nothing to Say” and the Chester See-starring “Over the Top,” as well as highlighting some of the top creators across its network.
Also of note: This is just the latest instance of Maker Studios dipping into the AOL/Yahoo well to fill its executive ranks. What began with the hiring of McPherson was followed by the appointments of Rene Rechtman (from AOL) as president of international and Charles Gabriel (AOL) as chief advertising officer and EVP of global sales.Tags: AOL, AOL Studios, Bonnie Pan, Erin McPherson, Exec Moves, Gabriel Lewis, maker studios, MCN, Movers, Yahoo!, YouTube Creators