Maker Studios to Develop Content with Urban Lifestyle Site Mass Appeal

/ Oct 8, 2013


Maker Studios is partnering with hip-hop and skate culture site Mass Appeal. Maker will work with Mass Appeal on developing branded content.

Mass Appeal currently hosts six original urban-culture web shows on its main site and YouTube channel, including the skate-fueled “On the Grind.” The site, which started as an urban lifestyle magazine, suspended publication in 2008. It was brought back to life in 2013 after rapper Nas invested an undisclosed six-figure amount into it.

Per the deal, Maker will help Mass Appeal produce a new web series that follows the day-to-day production of music videos.

Maker recently announced an in-house ad unit, Maker MADE, which was created to help brands and advertisers develop content and sell ads while also offering access to Maker’s immense roster of creator talent.

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