Maker Studios to Develop Content with Urban Lifestyle Site Mass Appeal - VideoInk
 
 

Maker Studios to Develop Content with Urban Lifestyle Site Mass Appeal

/ Oct 8, 2013

MA

Maker Studios is partnering with hip-hop and skate culture site Mass Appeal. Maker will work with Mass Appeal on developing branded content.

Mass Appeal currently hosts six original urban-culture web shows on its main site and YouTube channel, including the skate-fueled “On the Grind.” The site, which started as an urban lifestyle magazine, suspended publication in 2008. It was brought back to life in 2013 after rapper Nas invested an undisclosed six-figure amount into it.

Per the deal, Maker will help Mass Appeal produce a new web series that follows the day-to-day production of music videos.

Maker recently announced an in-house ad unit, Maker MADE, which was created to help brands and advertisers develop content and sell ads while also offering access to Maker’s immense roster of creator talent.

Tags: , , , ,


Culture Machine

Culture Machine Raises Money, Boards Former YouTube Product Head...

jim louderback

Jim Louderback Exits Discovery Digital Networks

MobileTechnology

6 Mobile Technologies Creators and Content Providers Should Try

BBC

BBC’s iPlayer to Strut Out Multiple Shows for London...

vice

Time Warner Out on Vice Media, A+E Networks Buys In (Updated)

FowlerSistersEarBiscuits_01

The Fowler Sisters on How to Deal with Hate Online

Before_going_mobile_02

What Should Video Creators Know Before Going Mobile?

The_Chair

Starz to Stream Episodes of Shane Dawson Series Ahead of Premiere

angrybirdstoons

Angry Birds Maker Rovio Names Next CEO

kendall_rhodes01

Untitled Hires Relativity Exec Kendall Rhodes to Grow Digital Business

TheSpecials_01

Oprah Winfrey’s OWN to Air Webby-Winning Docu-Series...

VideoInkRecap_Aug

Recap! VideoInk Presents… Mobile Video and Vine

Own_image

Oprah Winfrey Network Keeps Growing Its Empire…Digitally

Fred

Lucas Cruikshank and CDS Bring Back ‘Fred’

amazonstudios

The Latest Amazon Pilots Are Here

Marco Polo_04_00101r1

Netflix Sets Premiere Date for ‘Marco Polo’ —...

NetFrance

Netflix’s First French Series Wants to Be Another...

NewsToKnow

Thursday 8.28: News to Know

Native_Ads

The Rise of Native Ads and the Importance of Being Human

WSW_03

Web Series Wednesday: Dark, Eccentric, and Inspirational

US_OnlineVideo

Why Hollywood Can’t Ignore Digital Distribution

Raindance_Web_Fest

What’s in Store for UK’s Raindance Web Fest 2014

PlutoTV

Pluto.TV Adds More Top Digital Video Players to Lineup

Screen Shot 2014-08-27 at 11.40.32 AM

‘Better Homes and Gardens’ Debuts on Portico TV

brian_felsen_01

YouTube Music Monetizer AdRev Names New President

amazon transparent

Amazon to Debut ‘Transparent’ in September

Vimeo

Vimeo Bolsters Library with Slate of New Distribution Partners

CampTakoa

Grace Helbig, Hannah Hart to Host 2014 Streamy Awards

NewsToKnow

Wednesday 8.27: News to Know

Vi_ViewPoints

Tune In to #VIViewpoints! We’re Live!

diamondminecart_maker

Maker Studios Signs Minecraft Guru The Diamond Minecart

CRWN

WatchLoud and Shady Films Dust Off ‘CRWN’ for More...

NETFLIX, INC. BOJACK HORSEMAN

Netflix Is Ready for More ‘BoJack Horseman’

PGA_Tour_Rewind

PGA Tour Ads Wealth of Content to YouTube Channel, For a Fee

Vine_stars

Vine Stars Cameron Dallas and Nash Grier Sign Deal with Gander.tv

MCN

MCNs — Why Do They Matter?