MapQuest and MLB.com’s New Series Helps Baseball Fans Navigate
For lovers of both baseball and exploration, a new digital series from AOL’s MapQuest and MLB.com should satisfy this vast, American fan base. Called “Key to the City,” the series showcases custom content for those who follow Major League Baseball, exploring known tourist attractions and barely trodden baseball locales alike.
Comedian Matt Fisher of the Upright Citizens Brigade hosts each five-minute episode on gameday.mapquest.com. In each episode, Fisher will give MLB fans the lowdown on activities in the towns holding game days, with episodes set to take place this summer in Denver, New York City, Los Angeles, Chicago, Washington, DC, and Boston.
Complementing the “Gameday Guides” editorial pieces MapQuest already has in place for baseball fans, the accompanying shows will each include six chapters. “Welcome to the Stadium” will provide essential information and history behind the game’s location, “Before the Game” will show key, local offerings, and “Inside the Stadium” promises to showcase vendor offerings.
Next, “Game on a Budget” will help viewers navigate how to purchase tickets that get them the best seats for their dollars, while “Best Bets for Families” focuses on maximizing a child’s first experience at a major league baseball game. Closing out with an “After the Game” chapter, each episode will help potential winners celebrate and show possible losers where to dwell on a tough loss.
Part of a larger partnership between MapQuest and the MLB’s digital branch, the series is also available on the “MLB.com At the Ballpark” smartphone app, which works alongside MapQuest mapping and directions, aimed to create a comprehensive traveling plan for baseball fans following their preferred teams in 2014.Tags: baseball, gameday guides, key to the city, mapquest, MLB, MLB.com, web series