Mass Appeal Launches Animated Digital Series Exclusively on Instagram
/ Dec 18, 2013

Mass_Appeal_Hec

Street culture site Mass Appeal is adding a new digital series to its roster of original programming, but unlike its other shows, which appear on YouTube and massappeal.com, this one will revolve around Instagram and the recently introduced Instagram Video.

“What The Hec?,” which Mass Appeal claims is the first animated series to appear on Instagram, features sketches focused on pop culture and hip-hop trends as drawn by Mass Appeal illustrator Hectah Arias. The series so far has parodied rappers like Drake, Kendrick Lamar, and Rick Ross.

Earlier this year, Maker Studios had inked a deal with the urban site to develop branded content. The partnership would have Maker help Mass Appeal develop a web series that examined music video production.

Since kicking off “What The Hec?” on the Mass Appeal Instagram, the social media account has seen a 107% increase in “likes” and a 3,552% increase in comments for top videos.

Tags: , , , ,


AmazonBox

Amazon’s Video Shorts No Threat to YouTube

BeauWillimon_Seated

‘House of Cards’ Writer Beau Willimon Talks Career...

TheFineBrothers

The Fine Brothers’ React to 1 Million Subscribers in 5 Days

AlistArticle

Streaming Games Success is Elusive

MarkGail

Defy Media Hires Mark Gall to Head Sales Staff

Sarah Palin Channel 7-28-14

Sarah Palin Launches Very Own Subscription Video Channel

FoxSportsDigital_SportingNews

Fox Sports Digital Teams with Sporting News Media to Own Sports...

Screen Shot 2014-07-28 at 11.12.30 AM

Budweiser’s Made for Music Campaign Launches...

NewsToKnow

Monday 7.29: News to Know

Top5_Food

Top Five Emerging Food & Cooking Channels on YouTube

twitchtube

The Copyright Hitch When YouTube Buys Twitch

AmazonInstant

Amazon Loses Net $126M in Revs; Still Plans $100M for Original Video

FacebookVSYoutube

Facebook Covertly Poised to Take Over Video Space

yahoobuildingsign

The Six Companies Taking on YouTube: Yahoo

RhettandLink

Rhett & Link on Endless Ideas and a Creative Partnership

CondeNastLogo

The Six Companies Taking on YouTube: Conde Nast

complex3

The Six Companies Taking on YouTube: Complex

ComCast

The Six Companies Taking on YouTube: Comcast

Alist_article

ION Introduces the Brand Channel Network

Trip_t0_italy

Former MTV Series Finds a New Home Online

twitchtube

Google (Reportedly) Finally Buys Twitch for $1 Billion

AppleTV

Why ‘Smart’ Advertisers Should Look to Smart TVs

AmazonInstant

Amazon to Spend $100 Million on Original Pilots

FlippsMusic

Flipps App Hops on the Music Video Bandwagon

fullscreenlogo

The Six Companies Taking on YouTube: Fullscreen

AOLadvertising

AOL Names Marta Martinez as New Global Head of Video Sales

VIS_EpicMealTime

‘Epic Meal Empire’ First Episode on YouTube Before...

barcroft_TV

Barcroft Media to Invest in Creating Premium MCN

Copyright_image

EXCLUSIVE: Jukin Media Advances Rights Management Agenda –...

SingleShot

Seinfeld Creates Espresso Version of ‘Comedians in Cars’

SamsungOculus

The Future of Video Creation Is Virtual Thanks to Oculus and Samsung

FrankensteinMD_Victoria

‘Frankenstein MD’ Series Reveals Cast Lineup + First...

Xbox_one_Alist

Xbox One Gets More Social With Update

Divergent_Comcast

Comcast Pact with Lionsgate Expands Their Digital Footprint

tubularlabs

INSIDE LOOK: How Tubular Labs Wants to Help Brands Kill It on YouTube

NewsToKnow

Thursday 7.24: News to Know

FrankensteinMD

Bernie Su’s Pemberley Digital Gets Air Date for...

Maker Studios 5

Maker Studios to Make an Appearance at Comic-Con 2014