MIPTV’s Dedicated Kids’ Content Day to Focus on Digital
[email protected] will include presentations from digital platforms and TV broadcasters. The Future of Kids’ TV Summit will return for a second time, featuring speakers like Malik Ducard, the global head of family and learning at YouTube; Fred Seibert of Channel Frederator Network and former president of Hanna-Barbera Cartoons; Paul Nunn, the managing director of Outfit7 Brit Limited; and Deirdre Brennnan, the controller of children’s content at ABC Australia.
In addition to the summit, [email protected] will consist of two conferences, “The Kids Channels Talk” and “Playing the Digital Transformation.” Both will aim to bring TV broadcasters, producers, and digital players in kids’ content together to discuss how and where to best provide content to their demographic.
“Children are on the frontline in the mutation affecting traditional TV, and their viewing habits presage the TV landscape of tomorrow, as they travel back and forth across multiple digital experiences, expecting new and original content everywhere they go,” explained the director of Reed MIDEM’s TV division, Laurine Garaude. [email protected] will outline what the expectations of today’s kids are, and explore how both linear broadcasters and online platforms can grab young viewers’ attention.”
Kids programming will also spill onto the next day of MIPTV as part of the MIP Digital Fronts. On April 15, AwesomenessTV founder Brian Robbins and vlogger Meg DeAngelis will screen digital programs for kids—the first ever dedicated screening for children’s content at MIP Digital Fronts.
*Imaged credited to EuroNewsTags: AwesomenessTV, Brian Robbins, Channel Frederator, Fred Seibert, [email protected], [email protected] 2015, Meg DeAngelis, MIP Digital Fronts, MIP Digital Fronts 2015, MIPTV, MIPTV 2015, Reed MIDEM, youtube