Miranda Sings Joins Big Frame

/ Aug 13, 2013


Actress and singer Colleen Ballinger, more commonly known on YouTube as Miranda Sings, has joined Big Frame’s talent network. As Miranda Sings, a character created by Ballinger to parody talentless-but-egotistical wannabe pop stars on YouTube, Ballinger posts videos to her MirandaSings08 channel, which has amassed more than 400,000 subscribers and 52.7 million views since going live in January 2008. Every video on the channel features Ballinger in character, whether she’s answering “hate mail,” doing a (terrible) cover of a popular song, giving a (terrible) makeup tutorial, or vlogging about a variety of topics.

Since rising to fame online, Ballinger has also extended the Miranda Sings brand to offline venues. This includes a cabaret act that she regularly performs in cities like New York, Chicago, San Francisco, Los Angeles, and London. The performances are known to feature stars from Broadway and West End shows as guests, who usually end up receiving voice lessons and insults from the character. Ballinger also guest-starred as Miranda Sings on an episode of Nickelodeon’s “Victorious” in May 2012.

Ballinger’s offline success was one of the factors that made her an attractive “get,” according to Big Frame co-founder and chief creative officer Sarah Penna. Though Big Frame won’t be handling Ballinger’s stage and TV careers, Ballinger’s success on those fronts demonstrates how engaged her audience is with the Miranda Sings character. Ballinger tells us that not only do all of her ticket sales come via YouTube, but that she has sold out every show she has done in the past three years.

Ballinger/Miranda Sings is also a “YouTuber’s YouTuber,” says Penna. “We like to take the temperature of the marketplace, and many creators have said to us that they love Miranda. She’s a great collaborator, and that’s something we look for in a channel/creator.”

Big Frame will help Ballinger manage Miranda Sings’ presence on YouTube. This includes finding ways to plug Miranda Sings content into Big Frame verticals like Outlandish (Sings has a huge LGBT audience, says Penna) and Polished (maybe in the form of funny make-up tutorials, Penna jokes), as well as collaborations with other creators within those verticals.

Penna also foresees a lot of monetization opportunities due to the fact that Miranda Sings is a character. These can range from merchandising and licensing to brand integrations — for instance, the character already does make-up tutorials, it’s easy to imagine how a brand/product can be inserted into such content. Penna says Big Frame already has “a couple of things in the works,” and points to lipstick brands and singing apps as types of brands/products that Miranda Sings could be an ideal partner for.

Ballinger/Miranda Sings was formerly at Fullscreen.

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