MiTu Inks Multi-Year Digital Content Deal with Televisa

/ Aug 14, 2014

mitu_mitu-network

Latino-focused multi-channel network MiTu has inked a multi-year, multi-platform content deal with international Spanish media giant Televisa.

Per the deal, Televisa will work with MiTu, as well as the company’s roster of emerging Latino talent, to develop “innovative content, concepts, and formats” for various digital platforms. This includes leveraging the influence of MiTu talent to increase engagement with both companies’ target audience — Spanish- and English-speaking young Latinos — across multiple verticals.

MiTu will handle production, with the intention of distributing to audiences in the US, Mexico, and beyond.

Televisa will support the distribution of the content “in a strategic manner,” the company said.

“For more than 60 years Televisa has been an innovator, producing and providing Spanish-language content for a global audience, and in keeping with this tradition, we felt it was strategically important to partner with MiTu,” said Jose Antonio Baston, president of Televisa, in a statement. “We have demonstrated a deep-rooted commitment to provide compelling entertainment for our audience, and we are thrilled to embrace MiTú’s digital expertise and expand our content offerings across multiple platforms, including online digital video.”

“The Televisa/MiTú partnership marks a new ‘power couple’ in town, as we work together to create compelling new content and break-out Latino stars that will resonate among today’s English and Spanish-speaking millennials,” added Beatriz Acevedo, president and co-founder of MiTu.

It’s the latest tie-up between a digital producer and a traditional media company in an effort to reach younger demographics online. In the MCN space, StyleHaul, for instance, has a multi-year deal with FremantleMedia to develop and produce multiple digital series.

Launched in 2012, MiTu’s network now encompasses 1,300 partner channels, 43 million subscribers, and 450 million monthly views. In June, the company closed a $10 million Series B round led by Upfront Ventures.

Tags: , , , , ,


lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...