Mobile’s Share of Online Video Viewership at an All-Time High, Says Adobe
Mobile’s share of online video consumption in the US has hit an all-time high, according to the findings of a new research study.
Per Adobe’s Q1 2014 US Digital Video Benchmark report, smartphones and tablets now account for more than 25% of online video views, an increase of 57% year over year.
Breaking it down further, smartphones are becoming even more popular among US viewers for watching online video content, growing 73% since last year’s study. The device type now accounts for 13.23% of US online video viewership.
This is outpacing tablet growth, says Adobe. Tablets now represent 12.19% of online video views, a 42% increase year over year. (An important thing to note here, though, is that people are more likely to watch longer pieces of content on tablets than they would on smartphones.)
When it comes to online video “starts,” gaming consoles are seeing a significant increase, with a growth of 123% since Q1 2013. That said, Adobe acknowledges that even with this growth gaming consoles are responsible for only “a very small segment” of online video starts.
Overall, online video consumption is healthy, according to Adobe, setting a new record in the US in Q1 with 35.6 billion total starts — that’s a 43% increase from the previous year.
Adobe’s results are based on data pulled from media and entertainment sites that use Adobe Analytics.Tags: adobe, mobile video, Research, Study