Monday 1.13: News to Know

/ Jan 13, 2014

Digital video industry news today

Netflix Greenlights Third Season of ‘Lilyhammer’

Netflix’s first foray into original programming, the gangster-comedy series “Lilyhammer,” has been picked up for a third season, which will debut sometime in 2014.





The Wrap



Opinions & Analysis

Going Beyond View Obsession

Why many brands aren’t getting the full picture of their YouTube viewership

You have a problem, but you don’t know about it yet. You are your company’s chief marketing officer, and you’ve been rating your YouTube success by looking at a single number. And it’s the wrong number — or, at least, one that can be very misleading. Unfortunately, you have been praying to a false god, and its name, simply put, is “Views.”



Deals & Signings

Former Hearst Exec Geoff Schiller Appointed CRO of Evolve Media

Evolve Media, a publisher of niche lifestyle websites for male and female consumers, is officially naming former Hearst executive Geoff Schiller as its first-ever chief revenue officer. Joining Evolve’s NY office, Schiller will oversee revenue operations, brand positioning, and partnerships for Evolve’s two publishing divisions: CraveOnline Media and TotallyHer Media.



NBCUniversal Invests in Mobile Startup NowThis News Aims to ensure reach of millennials

As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials. The media conglomerate has taken a minority stake in NowThis News, a startup which aims to be a native news product for mobile and social platforms. While NowThis News has a traditional website, its primarily delivery vehicles are apps for iOS and Android devices, as well as the major social media platforms. And its primary content is short-form news clips.








Streaming Video News

Golden Globes: Robin Wright of ‘House of Cards’ Wins Best Actress

Netflix was not completely shut out at the Golden Globes, which took place tonight or last night depending on when you’re reading this. Netflix was nominated six times across five different categories, including four for the political drama “House of Cards,” and one each for the prison comedy “Orange Is the New Black” and the resurrected “Arrested Development.” The company walked away with one trophy when Robin Wright won for Best Actress – Drama for her portrayal as Claire Underwood in “House of Cards.”


‘Breaking Bad’ Final Episodes Hit Netflix on Feb. 24

Netflix subscribers in the U.S. will get access to the last eight episodes of “Breaking Bad” on Feb. 24, the company said.



CES Updates

Overheard at CES 2014

Now that the 2014 International CES is over and done with, let’s do a quick post-mortem on what various people in our industry, from content creators to executives, were paying attention to during the week. Because if you want an idea of what’s in the cards for the online video industry, there’s no better way to crowd-source that than by listening to people when the entire industry congregates for a week in Las Vegas.



Aereo Updates

Aereo Apologizes To Customers Affected By Service Outage During Golden Globes

Aereo, the streaming TV startup backed by media mogul Barry Diller, has apologized for a brief service outage tonight. The outage only lasted about an hour, but was especially unfortunate because it coincided with the Golden Globes.


Supreme Court to hear Aereo case, which could define future of internet TV

The U.S. Supreme Court on Friday announced that it will hear a closely-watched dispute between Aereo, a start-up that streams over-the-air TV for $8/month, and major broadcasters — including NBC, CBS, ABC and Fox — that say the service should be shut down for copyright infringement.





Business Insider



LA Times


YouTube News

Top Five Emerging News & Politics Channels on YouTube

The appeal of YouTube, just like the web itself, is that it has something for everyone. If you’re interested in watching those famous dogs-on-skateboard videos, you will be able to on YouTube. If you have an inkling to watch scripted drama, you will be able to on YouTube. If you want to be informed, or simply learn about something from someone who shares the same views as you, you will be able to on YouTube.


YouTube Links Up with the Sundance Film Festival

With the Sundance Film Festival beginning next week, YouTube has unveiled plans to be a major part of the festival conversation both online and in Park City, Utah. The world’s biggest video site will host “YouTube on Main Street,” a physical location at 596 Main Street, where visitors can congregate to attend panels, film receptions, screenings, talks, and various social events from happy hours to DJ sets (full list of individual sessions below). YouTube on Main Street will be open at various times betweenJanuary 16 and 25.




‘If You’re Not Top Tier They Don’t Care About You’: Plus Model in the Making Shaqita Calls StyleHaul Out 

Shaqita, curator and star of the Plus Model in the Making channel on YouTube, recently uploaded a fiery video regarding her former network partners Stylehaul. Colorfully reenacting her perceived treatment at the hands of the largest beauty network on YouTube, Shaqita intends for her video to be a cautionary tale for other creators. Craftily calling them “StyleMaul,” Shaqita details how she was a cog in their system, neglected and passed from one rep to another in a revolving door system of executives and handlers until her contract finally ended and she was free to strike out on her own.



Media News

Crackle Wants More ‘Comedians in Cars Getting Coffee’ and ‘Cleaners’

At the annual Television Critics Association press tour, Crackle made several programming announcements, including the renewal of Jerry Seinfeld’s “Comedians in Cars Getting Coffee” for a fourth season and the Emmanuelle Chriqui-starring “Cleaners” for a second season.


Vuguru’s ‘Prom Queen,’ ‘Back on Topps’ Are Coming to a Smart TV Near You

Multi-platform production studio Vuguru has inked a deal with Flipps to distribute a couple of its existing original series directly to the TV screen. Flipps is a cloud-based streaming service that delivers over-the-top content from mobile devices to connected TVs inside the same wireless network. Via the new deal with Vuguru, users can use the Flipps mobile app, which is available on iOS and Android devices, to watch episodes of two of Vuguru’s original series, “Prom Queen” and “Back on Topps.”


Video Commerce Startup Taggled Raises $500K in Seed Funding

Ireland-based video commerce startup Taggled TV has completed an initial seed funding round of $500,000 to expand into other markets. Taggled’s technology enables content creators — specifically vloggers and brands — to insert interactive tags to highlight the people, places, and products featured in the video. These tags can provide viewers with additional information, such as which song is used as the backing track, where the video was filmed, and more details on the featured product.


TCA: ‘I Do Like To Kill People’ Says Crackle’s ‘Chosen’ Star Rose McGowan

Rose McGowan plays new character Josie Acosta, a suburban mom and experienced hunter Josie Acosta the third season of Sony-owned Crackle‘s original series Chosen.



Industry Highlights

Facebook Sees Crazy Growth in comScore’s December Video Rankings

Maybe everyone took my argument that online video consumption was plateauing in the US personally. According to the latest monthly video rankings from comScore, 188.2 million Americans watched 52.4 billion content videos in December, the first time the domestic online video audience has broken the 50 billion threshold in history. To be fair, though, Americans watched 49.1 billion content videos in October, so it’s not that much of an increase.


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