Monday 1.6: News to Know

/ Jan 6, 2014

Digital video industry news today

Netflix Adds Director’s Commentary to ‘House of Cards’ Season One

If you can’t wait more than a month for fresh “House of Cards” content, Netflix has you covered: The company just added director’s commentary to the first season of the Emmy-winning (and Golden Globe nominated) political drama.

VideoInk http://bit.ly/1ef8nwK

Variety http://bit.ly/Kt228c

Cynopsis http://bit.ly/1iadW2q

GigaOm http://bit.ly/19MEpDD

VentureBeat http://bit.ly/1gAWJyS

 

Streaming Video News

‘House of Cards’ Showrunner Debuts Cryptic Teaser on Reddit

House of Cards” creator Beau Willimon took to the Reddit sub-forum/r/HouseOfCards Thursday to debut a mysterious teaser video for season two of the Netflix political drama.

VideoInk http://bit.ly/Kt0dYR

Roku Makes First Jump Inside Smart TVs, Trying to Beat Apple to the Punch

Roku’s trim little Internet set-tops have held their own in competing with similar Apple TV devices from the world’s biggest tech company. Now the smaller company has embarked on a strategy to widen its footprint through deals with TV manufacturers to embed Roku software into smart television sets — and get ahead of Apple’s rumored plans to debut a smart TV of its own.

Variety http://bit.ly/1dp90Cp

THR http://bit.ly/1dIUsBa

Re/code http://on.recode.net/JDDaui

WSJ http://on.wsj.com/19Xhraj

TechCrunch http://tcrn.ch/1eeqQK2

Mashable http://on.mash.to/1aAU7fv

GigaOm http://bit.ly/1dJ1G8j

 

The Haps With Apps

Vine Launches Desktop Version, About To Become Way More Popular

Vine was one of the most interesting online video developments of 2013. Twitter’s highly addictive platform for 6-seconds worth of moving pictures with tens of millions of users attracted serious interest from major brands and created a new breed of online video celebrity with a highly actionable audience since its launch in January 2013.

Cynopsis http://bit.ly/1iadW2q

BetaBeat http://bit.ly/1lwFzph

GigaOm http://bit.ly/Kwcuw6

LA Times http://lat.ms/1lwQm2F

TNW http://tnw.co/1da74CV

 

YouTube News

As DailyGrace Dies, ‘ItsGrace’ Helbig Begins Life After MyDamnChannel

For five years, the world knew her as DailyGrace. That all changed on December 31st, 2013, the day DailyGrace effectively died, much to the panic of thousands of teenage girls (and boys) worldwide.

VideoInk http://bit.ly/1f8fGLT

GigaOm http://bit.ly/1lvVEeF

Top 5 Emerging Fitness Channels on YouTube

What better time to take a look at the top emerging fitness YouTube channels than the start of the New Year? Now that most of us are focused on slimming down before summer, we will be looking for fitness gurus and coaches to point us in the right direction. Luckily, YouTube has become an incredible resource for finding content that is equal parts informative and inspiring.

VideoInk http://bit.ly/1gATiZ4

The Top 10 UK YouTubers

With the majority of the “top” YouTubers calling the United States home, it’s easy to forget that other parts of the globe are producing some extraordinarily talented creators. No region exemplifies this better than the United Kingdom. With YouTube launching as a US phenomenon, it took our neighbors across the pond a minute to embrace the platform. However, when they did, it resulted in the creation of some of YouTube’s best and brightest channels.

VideoInk http://bit.ly/197Wmfd

Content ID & DMCA Takedowns: What Creators Need to Know

The past few weeks have been most distressing for some YouTube creators as YouTube initiated a widespread rollout of its Content ID scanning system. For the uninitiated, the Content ID system scans incoming video for “infringing” content. As more music and visual clips are indexed and claimed by copyright holders, and more incoming clips are scanned, a sizeable number of YouTube creators have started to receive notices claiming that their videos have been flagged as in violation of various copyrights.

VideoInk http://bit.ly/1da3851

Why There Is Only One YouTube Metric You Need To Optimize

When it comes to YouTube, there are numerous metrics to keep your eye on, but only one you should optimize – subscriber base. With algorithmic changes rightly de-emphasizing view count, many marketers and content creators have shifted their focus to optimizing minutes watched and completion rates. But these metrics are just byproducts of having engaging content—it’s pretty hard to optimize your video’s completion rate if your video is boring!

ReelSeo http://bit.ly/1cSsm6r

Tubular Says it Can Provide Better Audience Numbers for Web Shows Analytics firm unveils

When it comes to tracking Web shows on YouTube, it’s easy to look at view numbers, since they are listed alongside every video on the site. But when it comes to gauging how big an audience is for an entire series of clips or episodes, it’s tougher. Most of the time, creators simply add up views across multiple episodes and report some biggish (largely meaningless view count).

Adweek http://bit.ly/19MBjiM

 

Media News

The Mobile Video Revolution: How Netflix, Vevo, And YouTube Have Thrived On Smartphones And Tablets

In a new report from BI Intelligence, we break down the extent to which the mobile video boom has changed what people watch, and how. Being able to track the shift to mobile video and predict the type of content that thrives on tablet and phone screens is the key to any long-term media or advertising strategy. The report also spotlights the most significant statistics that show just how many eyeballs are at stake on tablet and smartphone screens.

Business Insider http://read.bi/19Hu8CE

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