The last time I wrote about the traditional cable bundle — which has been so lucrative to networks like CBS and HBO — I warned that change comes very slowly, but then happens all at once.
IAB UK Upfront Presentations Beg for ‘Change’
For the first time, the IAB brought the digital upfronts to the UK, stacked with the usual heavy hitters – Facebook, which kicked off the week of presentations, Yahoo, Twitter, and YouTube, as well as the original Digital Newfronts organizer DigitasLBi.
YouTube Sizzles, Serves Steak, and Introduces Google Preferred to the UK
Of all the presentations at the IAB UK Upfronts, YouTube delivered a show that felt consistent with a Hollywood upfront — lots of sizzle, and even a little steak, as prepared on stage by foodie celeb entrepreneur Jamie Oliver, who set up his now-popular FoodTube channel last year.
Facebook Now Calls Itself a ‘Video Platform,’ Pushes Atlas, Mobile at IAB UK Upfronts
Facebook kicked off IAB UK Upfront week with a 100 attendees. A modest presentation, Facebook began the morning with an agenda to push mobile and demonstrate the value it provides in enhancing television programming. But the focal point of the event was actually on how Facebook, and its owned properties like Oculus Rift, WhatsApp, LiveRail, and Instagram, as well as native Facebook video, present a large opportunity for brands.
With new entrants, streaming TV sees watershed moment
For years, the notion of on-demand, anywhere television has been slowly disrupting the traditional pay TV industry. Now it seems that streaming video has hit a watershed moment.In the past week, HBO announced it would launch a standalone streaming service in 2015 to deliver hit shows like “Game of Thrones” and “Girls,” directly to viewers without a cable or satellite subscription.
How The New York Times Missed The Story About HBO, CBS, And The Web
Do you think that Big Media companies are about to blow up one of the greatest rackets in American business – one that accounts for the vast majority of their profits? The New York Times apparently does based on its geewhiz front page storythis morning (in sync with a lot of trendy commentary this week) pegged to new initiatives by CBS and Time Warner’s HBO to offer some of their programming online to people who pay them monthly subscription fees.
Viral Ads Usually Are Viral For a Reason–They’re Captivating
Back in the days when there was polite cocktail chatter, a surefire way to please anybody involved in the advertising business was to say, “Well, they say the most creative things on TV are the commercials,” which had a way of pleasing ad execs and shutting them up at the same time because they didn’t want anyone to push that theory further than it could go on its own.
Cosmetics Brands are Missing the YouTube Boat on Halloween
Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there are some areas where brands continue to fall short. One clear opportunity is in content curation through YouTube playlists, particularly during tent-pole holidays like Halloween.
YouTube Content Creator Channels Help Marketers Get in on the Right Action
YouTube has long been a video site of enormous proportions. The unmatched depth and diversity of its content, combined with a user base spanning nearly every demographic on the planet, presents marketers with unique opportunities to reach target audiences, according to a new eMarketer report, “YouTube Advertising: Ins and Outs for Making It Work.”
Europe’s Online Video Market Poised for Further Growth
Netflix, the US-based online film and video service, made headlines when it launched in six European countries this September. But it’s just one of many players hoping to take advantage of increasing video consumption in the region. Total revenues generated by over-the-top (OTT) video—that is, video content streamed via the internet, rather than broadcast—in Western, Central and Eastern Europe rose 51% in 2013, to $3.2 billion, according to recent research by Strategy Analytics.
Gannett Exceeds Earnings Amid Split of Publishing, Broadcast-Digital Units
Media giant announced splitting of its businesses during Q3’s August; official split to go into effect in mid-2015
How HBO, CBS Seek Upper Hand in Pay-TV Deals with OTT Moves
HBO and CBS shook up the TV biz this week with announcements that they will intro over-the-top streaming services that don’t require a pay-television subscription.
Never Say Never: Why TV Networks Are Suddenly Ready to Unbundle
Not so long ago, people argued that HBO wasn’t going to unbundle anytime soon, or ever. So what changed?
D3 — Disney Demo Day — Graduation for 1st Accelerator Class
Last Tuesday marked graduation day for the Disney Accelerator’s first class — the Class of 2014. 10 companies. 10 compelling stories to tell. And, 10 CEOs who told those stories very well indeed. (Here they are, each of them, pitching in 6 seconds, yes, 6 seconds a la Vine.)
TV Over the Web Pushes Adland Forward, but Poses New Questions
Measurement May Be the Biggest Question in an ‘Over the Top’ World
Deals and Signings
Vice News Expanding to Seven New International Markets
Vice Media is planning a significant expansion of its Vice News YouTube channel. In the next six months, the company will launch local-language editions of Vice News in seven new markets, including France, Germany, Italy, Spain, Australia, Brazil, and Mexico.
Netflix & Leonardo DiCaprio Team On ‘Virunga’ Documentary Release
Netflix has teamed with Leonardo DiCaprio and his Appian Way Productions to release the Orlando von Einsiedel-directed documentary Virunga. The docu, which follows an embattled team of park rangers and the endangered mountain gorillas they protect in Africa, will be released simultaneously November 7 in New York and Los Angeles theaters, and on Netflix in all the territories where the pay service is available.
Jimmy Wong has an idea for a musical comedy web series and has turned to Indiegogo to help finance it.The YouTube star, who’s currently starring in the third and final season of “Video Game High School,” wants to make “Band Aid,” a musical show about four ex-bandmates reunited under strange circumstances. The series would center on the band’s lead singer, Chris (Wong), who pledges to do whatever it takes to win back the heart of a fellow band member and long-time crush who’s set to leave town.
The Canadian Film Centre and CBC have launched a new digital development program to help online video creators make a TV show.The Jumping Screens Comedy Workshop, described as a “pre-development lab for online creators,” will start in January 2015. Through a five-month process, the lab will look to workshop up to four story ideas from four different creative teams, and provide each of them with creative, business, and production mentorship and services.
Shay Carl Comes Full Circle with New Series ‘ShayFV’
“ShayFV,” a collaboration between YouTube’s famous family vlogger, Shay Carl, and “America’s Funniest Home Videos” launches today on Maker.tv(“AFV” started its YouTube channel with Maker Studios, after all).
Holiday Inn’s Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver
Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn’t appear to have any regrets.
How YouTube’s Biggest Star Got His Start
Felix Kjellberg, better known by his online gaming alias “PewDiePie,” has one of the fastest-growing channels on YouTube–a sign of some serious entrepreneurial juice.