Monday 11.10.14: News to Know

/ Nov 10, 2014

Digital video industry news today
Machinima CEO Unveils YouTube Network’s Rebrand

When former Ovation executive Chad Gutstein took the helm of YouTube network Machinima in March, one of the first things he discovered was that the firm’s audience was broader than its gamer focus.
Opinions and Analyses

Jetpak: The white knight of YouTube networks?

Jetpak positions itself as a YouTube network with integrity amidst a sea of unscrupulous predators.


The Value Of Video For Social Advertising

The value of video in digital marketing is growing as video consumption continues to rise across channels and connected devices. In the first half of 2014, the Interactive Advertising Bureau reported digital video ad spending increased by 24% compared to the first half of 2013.

Top 5 Emerging Travel Channels on YouTube
If you’re feeling stir crazy at home but unable to leave due to work and, perhaps, shortage of funds, you can feel grateful for YouTube’s travel offerings.VideoInk

4 Trends Changing How We Receive and Consume TV Content

The delivery of entertainment content to consumers has undergone transformational changes in the last 18 to 24 months, driven by technology advances, bandwidth availability, and end-user device capabilities.


How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet’s executive Rikk Wilde awarded Giants’ Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance.


Yahoo’s Video Strategy Drives More Views, Ads, If Not Viewers
How’s Yahoo’s video push going? Well, let’s review. Earlier this year, Yahoo made a splash when it laid out plans to invest in original video, including scripted sitcoms that could easily have found their way onto TV.WSJ

Deals and Signings
Hulu’s Head of Branded Content Bryan Thoensen Exits Company
Hulu’s head of branded content Bryan Thoensen is no longer with the company, a source confirms to VideoInk.VideoInk

MiTu Inks Web-to-TV Deal with Discovery Familia

Latino YouTube network MiTu is sending two of its original web series to TV via a partnership with Discovery Familia.


Mark Ciardi’s Aspire Entertainment Taps Teri Flynn As Chief Content Officer

Veteran network exec and producer Teri Flynn has joined Mark Ciardi’s Aspire Entertainment as Chief Content Officer and EVP, where she’ll help develop content for the new multiplatform production company alongside founder and CEO Ciardi. Aspire opened up shop recently after the Secretariat and Million Dollar Arm producer split from Mayhem Pictures, where he and partner Gordon Gray specialized in inspirational sports features. 

Canada’s DHX To Partner in Chinese Online Kids Channel
Canada’s DHX Media and China National Television are set to launch a new Internet platform company in China focused on children’s entertainment.
AwesomenessTV’s ‘Expelled’ Movie with Vine Star Cameron Dallas to Get Theatrical, Digital Windows
AwesomenessTV, the digital-focused division of DreamWorks Animation, will debut high-school comedy film “Expelled” with Vine star Cameron Dallas in the lead role in cinemas next month before releasing it on download-to-own services and VOD.

Streaming Video News

HuffPost Live Joins Hulu Lineup
HuffPost Live content launches early Monday morning on Hulu, TheWrap has learned.VideoInk

BT unveils first Netflix TV bundle

After spilling the beans in its Q2 results last month that it had done a deal with Netflix, BThas launched its first package bundling in the streaming service. You can now sign up for BT Infinity, Netflix, BT TV and a free YouView box under one bill.


CBS’ Les Moonves Says Sony’s Streaming Service Will Offer “Bells And Whistles”

Technology is a friend of companies like CBS that have popular content, CEO Les Moonves told investors this morning in a presentation at the RBC Capital Markets Technology, Internet, Media and Telecommunications Conference. That includesSony’s planned streaming service, which CBS has agreed to support.

With ‘High Maintenance,’ Vimeo Invests in Original Content
“High Maintenance,” a web series on Vimeo about the many customers of a Brooklyn marijuana dealer, has won a devoted following and plenty of critical acclaim. Each of its first 13 episodes has been watched hundreds of thousands of times. The New Yorker ravedthat the show, “freed of the constraints” of formulas imposed by television schedules, radiates “new ideas about storytelling.”

YouTube News
Shane Dawson Wins Starz ‘The Chair’ $250,000 Prize, But Not Everyone’s Cool With It
YouTube superstar Shane Dawson is taking home $250,000 from Starz after his feature-length movie “Not Cool” won the vote in the premium cabler’s reality series “The Chair.”

YouTube Amends Copyright Form After German Dispute

YouTube has amended a form used to resolve copyright disputes after the operators of a German web channel received death threats.

How YouTube’s Hottest Personalities Are Becoming Offline Superstars
Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 30, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube stars featured in the video service’s 2014 marketing push (for which PHD won a Media Plan of the Year), which introduced the online personalities to the offline public.AdWeek

TV vs Digital
6 TV Networks Going Over-the-Top (and Other Content Providers with Digital Plans)
In today’s environment of fervent cord-cutting and Netflix viewing, TV networks are realizing how they’ll have to keep up — by providing over-the-top viewing options for their current and future audiences.VideoInk

The Haps With Apps
Rooster Teeth Launches Mobile, TV Apps
Rooster Teeth, the production studio, YouTube channel, and YouTube network behind hit online series like “Red vs. Blue” and “RWBY,” has launched video apps for a number of mobile and smart TV devices.VideoInk

Videos to Watch Right Now
WATCH THIS: ‘Assassin’s Creed: The Musical’ Is on Machinima
“Assassin’s Creed Unity” is set to launch on November 11, but before that, you can get your fill of Assassin’s content with this new, five-minute musical from Machinima.VideoInk

WATCH THIS: Tim & Eric Live the Totinos Life

Tim & Eric are absolute professionals when it comes to masterful mimicry of late-night infomercial type ads, infusing the low-budget sleaze with their heightened brand of weird. It’s why we love them.


DOG CEO Throws Us A Bone With Series Trailer
Television has no shortage of dramatic shows about cutthroat workplaces, mystery, and betrayal. And we love. Oh, how we love them. But if the world of web series wants to compete, they’ll have to step it up a notch.NMR

Media News
The Wall Street Journal Goes Interactive via New TouchCast Video Series
The Wall Street Journal is launching a new interactive video series powered by technology from TouchCast.VideoInk


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