Monday 11.17.14: News to Know

/ Nov 17, 2014

Digital video industry news today
Vevo Is Searching for a New CEO
Rio Caraeff, the president and CEO of Vevo, is planning to leave the company at the end of 2014 to pursue other opportunities.“Rio has played a central role in building Vevo into the most visited destination for premium music video and entertainment, and in growing the Vevo brand around the world.  As a result, we are both encouraged by Vevo’s current performance and excited about its potential to become a massive platform for music entertainment,” said Vevo’s ownership group, which includes Universal Music Group, Sony Music Entertainment, Abu Dhabi Media Company, and Google, in a statement.

Opinions and Analyses
Your content, everywhere: The 17 best tools to get your content its largest audience
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?TNW

Universities Are Schooling Tech Companies In Video
It’s no secret that the ivory towers of academia don’t get much respect from the tech industry.
Sony’s Clever Cable Killer For Cord Cutters: Can It Change The Game?
Sony’s long-planned cable television competitor, in the works for more than a year, is finally in beta testing with a planned rollout early next year.
One in Five of You Shares a Lot of Web Video
Quick Internet analysis shortcut: No matter what you’re talking about, just cite the 80/20 rule.It helps if you say it with confidence, and maybe while you’re wearing some cool glasses. But no matter how you do it, you’ll probably be right.

1Mainstream Sees A Busy Season For OTT Launches

It’s beginning to look a lot like Christmas. At least it is for Rajeev Raman the CEO of 1Mainstream,  the digital platform that helps facilitate linear and on-demand content to connected devices. Like Macy’s or Target, it’s open extra hours during this holiday season, working to fill orders.


Why Beats is crushing Bose on YouTube

The battle for headphone dominance is playing out in video.It may be no huge surprise Beats by Dre is beating Bose in the race for YouTube dominance, given the discrepancy in brand perception. Beats has usurped Bose as the reigning champion of the premium headphone market: It now captures 61 percent of revenue of $100-plus headphone sales, while Bose’s total has dropped to 22 percent, according to NPD Group data from October. In a word, Beats is to LeBron as Bose is to carpool dads. 

Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

Finalists OMD & Pepsi Max, Buzzfeed and The Enthusiast Network (TEN) are set to battle it out in the Digiday Video Awards, which recognize excellence and breakthrough achievement in video, advertising and marketing.


Can YouTube’s New Music Play Mend Its Fences With the Industry?

After a year of rumors, false starts and belabored label negotiations, YouTube’s streaming subscription service, Music Key, will arrive Nov. 17 through invite-only beta in the United States and select European territories. With agreements from all three major labels and the bulk of the indies, a $9.99 monthly price tag ($7.99 for initial invites) for an ad-free subscription and offline functionality, Music Key is Google’s bid to put a video spin — with the mood-based ­playlists of Songza, which it acquired in July — on a streaming-music market dominated by audio-only players like Spotify and SoundCloud.

Deals and Signings

Big Frame Signs YouTube Talent Arden Rose, Aspyn Ovard and More (Exclusive)

AwesomenessTV-owned talent management firm Big Frame has signed nearly a dozen new YouTube creators to its roster. 


New Media Rockstars
Condé Nast Signs YouTube Star Kandee Johnson
Condé Nast Entertainment has inked a deal with YouTube star Kandee Johnson, who has 2.4 million subscribers on YouTube, naming her lead beauty contributor.
Walmart’s Vudu Joins Disney Movies Anywhere
Walmart’s Vudu streaming service has joined Apple’s iTunes and Google’s Play store to support Disney Movies Anywhere.The retailer will become available through Disney’s app on Nov. 18.
Media News


BET says its long-running music-variety series “106 & Park” is airing its last daily episode next month, then going digital.BET said Friday that the “106 & Park” brand is moving online to It will also remain part of the cable channel with occasional specials, including its New Year’s Eve show.

Streaming Video News
Facebook courts publishers in looming YouTube battle
Facebook wants to compete with YouTube in video, so it’s asking for a little help from its media company friends — and even a few YouTube stars.The social network has in recent months been wooing publishers’ video teams, selling them on the advantages of uploading videos directly to Facebook’s proprietary video player. Advertisers are clamoring for “premium” (i.e., publisher-made) video — Time Inc. has sold 99 percent of its video inventory – and Facebook wants to ensure that it is a primary destination for it.

Netflix Kills Off Its Public API, Takes A Few Applications Down With It
Netflix’s public API is now dead. If you’ve previously built something that tapped Netflix for its data, it’s probably dead now too.
Industry Highlights

Disney’s Mobile Push: Walmart Deal, PewDiePie App, Revamped

The Disney Movies Anywhere app will be available on Walmart’s VUDU online-video service beginning Tuesday, the biggest news out of Disney’s mobile showcase Friday morning outlining initiatives from its brands. Also coming: stand-alone video apps for its biggest YouTube stars such as PewDiePie, a revamped online presence, and ImagiCademy, a new hybrid service providing learning and entertainment for children.

ESPN To Relaunch Mobile App, Social Lens Feature Ups ABC Shows
In looking to broaden its mobile presence for all its businesses, Walt Disney Co. made a number of announcements during what it called a mobile showcase event — everything from its TV networks to theme parks.

REPORT: Netflix Might Save Another TV Series
Netflix might be resurrecting another canceled TV series According to Deadline, the company is in deep negotiations with Warner Horizon for season four of crime drama “Longmire,” which aired on A&E for three seasons before being canceled by the network earlier this year.VideoInk

Another Industry Body Forms to Improve Online Video

The Streaming Video Alliance, a new industry body comprised of online video and entertainment companies, wants to improve the quality of online video — the problem is, the two biggest bandwidth hogs in the ecosystem, Netflix and YouTube, are not involved.


NBC Nabs Target As Sponsor of Web Video Series ‘Saturday Night Line’

Remember last April when NBCUniversal jumped into the original Web video content game by announcing plans to launch four online-only series? Well, those plans are quietly starting to come to fruition.


Media News

AOL Announces Casting Call to Find a Host for an Upcoming Sports Show

AOL is holding auditions to find a host for an upcoming sports show. While vague with the details, AOL said this new “sports venture will bring innovative programming to users in an engaging format, as well as dynamically curated video from users across the country” — but first it needs a sportscaster.


Creator Profile

Rosanna Pansino: YouTube Is a Community, Not a Cage Match

You’re looking for a nerdy baking project, look no further than Rosanna Pansino’s YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience. Recently, she was featured in YouTube’s star campaign, which highlighted online influencers who were making the biggest waves on the network. We spoke to Pansino—along with YouTuber’s Michelle Phan and Bethany Mota—about her journey. Here’s what else we learned. 

Production Notes
How WE tv Will Try To Get Viewers To Watch Within Three Days
In the TV business, three is the magic number. That is because networks and advertisers have, since the rise of the DVR, signed ad agreements based mostly on “C3″ ratings — viewership of commercials up to three days after air date.WSJ


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