Monday 11.3.14: News to Know

/ Nov 3, 2014

Digital video industry news today
StyleHaul Sells to RTL Group for $107M
European broadcasting giant RTL Group has acquired a majority stake in fashion- and beauty-focused YouTube multi-channel network StyleHaul, a company it has already invested in.VideoInk
Opinions and Analyses

Big Media Shot Itself In The Foot By Selling Shows To Netflix: Analyst

Major studio and network owners’ decision to sell shows to Netflix might go down as one of the biggest strategic blunders they’ve ever made, if Bernstein Research’s Todd Juenger’s compelling report today is correct. Like a lot of analysts, he’s alarmed by what he calls the “unprecedented” drop in C3 ratings across ad-supported TV,  especially among 18 to 49-year-olds.


Online Ad Overload Begins After Fourth Commercial, Hub Study Says

Pretty much, you can do anything in moderation and get away with it, and a new study says that’s even true with commercials.

Big Video Data: The Value Of Going Viral
Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise into the hundreds of thousands. Others are looking for a little name recognition in their quest to gain Gangnam Style-esque notoriety. Still others, it seems, unwittingly become Internet heroes overnight after a friend posts a video of them jumping a tricycle over a pool (and failing hilariously).

Top 5 Emerging News Channels on YouTube
Getting news on YouTube may still sound like a joke to, say, your grandparents, but more and more news outlets are popping up on the platform that deliver high-quality current events coverage while appealing to younger viewers.VideoInk
Game face: how teens use mobile game videos to reinvent Machinima
Mobile gamers have shared eleven million videos of crazy-looking animated cats with high-pitched voices on Kamcord. Why are they doing this?
Deals and Signings
Fullscreen Hires ‘Camp Takota’ Producer Michael Goldfine as Chief Content Officer

Fullscreen has hired veteran producer Michael Goldfine as its new chief content officer.


Feature-Hungry Netflix Courts Weinstein Marketing Head Stephen Bruno
EXCLUSIVE: Stephen Bruno, the well-regarded head of marketing for The Weinstein Company, has been offered a lucrative position to take a leadership post in marketing at Netflix. It comes at a time when the subscription service’s commitment to original programming is growing to the point where it is determined to build a program to generate 10-12 feature-caliber films per year. I’m told Bruno is likely to take the job after serving a total of seven years at TWC, with a stop at HBO in between two TWC stints. He has been head of marketing for the past three years, and his contract is up at year’s end.

Publicis Buys Digital Specialist Sapient
Ever since Publicis’ $35 billion mega-merger with Omnicom went up in flames in May, the company has been trying to get its momentum back. On Monday, Publicis said it will buy digital advertising specialist Sapient, confirming a Sunday report by WSJ.WSJ 
Video discovery company Rovi buys set-top box Fan TV maker Fanhattan
Video company Rovi has acquired video discovery and set-top box maker Fanhattan for an undisclosed amount, the companies announcedtoday.VentureBeat 
Streaming Video News
Netflix to Stagger Rollout of ‘All Hail King Julien’ Series from DreamWorks Animation
Voice cast for original animated series includes Henry Winkler, Andy Richter and Danny Jacobs
‘Arrested Development’ Season 4 Being Re-Edited in Chronological Order
“Arrested Development’s” nonlinear season four timeline is about to get more sequential. Show creator Mitchell Hurwitz said in an interview with Pretentious Film Majors that he will be re-editing the last season of the show, which debuted on Netflix in 2013, in chronological order.
Contextly Expands Its Content Recommendation Platform To Include Videos And For-Sale Products, Too
With the latest expansion of its content recommendation tools, startup Contextly isn’t just pointing visitors to relevant articles, but videos and products, too. Co-founder and CEO Ryan Singel (a former editor at Wired) told me that this is “doubling down” on the company’s current strategy.

Hulu Original ‘The Wrong Mans’ to Stream on Shomi in Canada

Shomi, an SVOD service in Canada from Rogers Communications and Shaw Communications that’s looking to compete with Netflix, has struck a licensing deal with BBC Worldwide North America to offer select shows exclusively to its subscribers.


TV vs Digital

A Bipartisan Ad Strategy: Get Digital Video and TV into the Same Camp

With midterm elections around the corner, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely at the heart of this massive industry, the rise of online video begs the question — are political advertisers exploiting the digital medium to their best advantage?


Aereo Investors See a “Plan B” After FCC’s Latest Move

Media mogul Barry Diller, who invested in the streaming TV service, has said there was “no plan B” for Aereo if it lost a Supreme Court battle with major broadcasters who accused it of copyright infringement.


YouTube News:

60 Million People Have Watched A Millionaire YouTuber Transform Herself Into Barbie

Michelle Phan is one of the most well-known YouTube celebrities in the game.She has 37 million followers, a startup, a book, and much more on the way. She’s not just a person — she’s an empire.

Business Insider
Michelle Phan Is Building a Beauty Empire (Full Video)
At the Code/Mobile conference last week, the speaker lineup included two self-made stars who have built their personal brands to translate across many mediums: Kim Kardashian West and Michelle Phan. While Kardashian West is better known, the deliberateness and effectiveness of Phan — who first rose to fame making make-up tutorial videos on YouTube — is pretty stunning.

Sony Animation, Cartoon Hangover Launch YouTube Animation Incubator

Sony Pictures Animation is partnering with Fred Siebert to launch animation incubator GO! Cartoon on Seibert’s Cartoon Hangover channel on YouTube. The incubator, part of Seibert’s Channel Frederator multi-channel network, will pick a dozen creators from online submissions, with Sony financing a short by each to appear on the GO! channel.

Media News

The anti-troll video network for women

YouTube has become the world’s digital video hub. But no sane woman would descend into the troll-filled comments section to discuss sensitive issues. A former YouTube executive thought she could do better.

Industry Highlights

Ron Howard-Backed Incubator Boosts YouTube Stars to the Next Level

New Form Digital has separated itself from the pack of ad hoc studios whose goal is to aggregate and represent the works of digital storytellers born of YouTube, rather than apprenticeship or film-school pedigree.


Don’t look now, but VICE is about to get even bigger

At a $2.5 billion valuation — which is high for a tech company and virtually unheard of for a media company — what began as a boutique “heroin chic” rag has become one of the most lucrative online media empires on the planet. If co-founder Shane Smith is to be believed, VICE Media is on track to bring in $1 billion in revenue by 2016.



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