Monday 12.15.14: News to Know
Newfronts Founder John McCarus Exits DigitasLBi
John McCarus, senior vice president and practice lead for social content at DigitasLBi, is no longer with the agency.
Opinions & Analysis
Video-Ad Engagement Matters — But the ‘Skip’ Button Doesn’t Count
It’s no secret that online video is exploding. According to a report from the Content Marketing Institute, online interactive video ads are used by nearly 75% of B2B marketers, and more than 60% find them effective, ranking interactive video ads as the second most effective marketing tactic.
Jeff Bezos’ Lemonade Stand
Philip K. Dick’s “The Man in the High Castle” is about what the title character calls the “terribly, terribly disruptive” nature of reality, so it is awesome that the terribly, terribly disruptive Amazon has now filmed this classic science fiction tale.
Different ways companies are now understanding the digital audience
I recently had the pleasure of going up to the Gold Coast in Australia to attend the iMedia Brand Summit, and it was quite the experience (especially for someone that has only been in the country for a few months).
iMedia Connection http://bit.ly/1BE9gyc
Deals & Signings
Jukin Media Hires First Head of Sales
Jukin Media has hired Jonathan Nagy, former West Coast sales director at Discovery Digital Networks, as its first ever vice president of sales and branded entertainment.
Discovery Digital Networks Nabs Jeremy Azevedo from Machinima
Machinima‘s creative director of original programming, Jeremy Azevedo, has departed the company for a role as head of Discovery Digital Networks LA, according to multiple industry sources.
Streaming Video News
Iliza Shlesinger Comedy Special To Premiere On Netflix In January
Iliza Shlesinger (Excused) is getting an encore at Netflix with her second stand-up comedy special, Freezing Hot. It will premiere on the streaming service Jan. 23.Freezing Hot follows Shlesinger’s first Netflix special War Paint, which reached No. 1 on the iTunes.
Twitch to livestream an e-sports Game-a-thon at Coca-Cola’s headquarters
Professional gamers rejoice. E-sports is getting a nice endorsement from one of the world’s biggest brands, Coca-Cola. The folks at Coke are hosting the e-sports Game-a-thon 1.0 at the soda giant’s headquarters in Atlanta, and Amazon’s Twitch division will livestream the gameplay of a handful of pro gamers who will compete in the event on Monday.
Crackle Pushes Back Hacker Movie Release in Light of Sony Cyber Attack
Crackle, Sony Pictures Television’s online-video site, has pushed back the release of its upcoming hacker movie “The Throwaways” in the wake of Sony’s hack attack, Variety has confirmed.
TV vs Digital
Barcroft TV to Bring ‘Grandmother Lover’ from Web to TV
Barcroft TV is bringing one of its digital documentaries to the living room. Called “Grandmother Lover,” the film follows the dating life of Kyle Jones, a 31-year-old Pittsburgh resident, which consists of him dating women in their 60s through 90s.
Videos to Watch Right Now
WATCH THIS: Joseph Gordon-Levitt Makes Short Film on Samsung NX1
Samsung has released a short, partially crowd-sourced film called “In a City,” which Joseph Gordon-Levitt directed and created via his production company, hitRECord.
Apple’s new holiday video ad ‘The Song’ strikes a touching chord
If you’re not in the holiday spirit yet, Apple’s new video ad might get you there.
5 Emerging Family Channels on YouTube
We all know toy review channels pick up popularity during the holiday season, and family-friendly YouTubers are taking advantage of this kind of content and more to get their channels views at this time of year.
Why Bethany Mota Has A Legion Of 10 Million Fans Waiting For Her Next YouTube Video
With over 9 million Youtube subscribers, a stint on Dancing with the Stars, and her own clothing line – Bethany Mota is breaking down boundaries for social media stars.
Business Insider http://read.bi/1sg5N65
Cinedigm Unveils Content Lineup for Con TV Digital Channel
In February, Cinedigm announced a deal with Comic-Con organizer Wizard World to launch Con TV, a streaming channel devoted to geeks and pop culture fans — or more specifically, for those within the global “Comic-Con community.” Now the companies have revealed the slate of original series, films, and TV shows acquired for the channel, which will launch in early 2015.
Fullscreen’s Justin Danko Resigns, Takes Post at Fuisz Media; Jay Veraldi Also Out
A week full of executive shuffles. The latest includes Fullscreen‘s vice president of East Coast brand strategy Justin Danko, who has resigned, according to one source inside the company, and taken a post at Fuisz Media as their new vice president of sales and partnerships, East Coast.
The Future of Digital: 2014
We’re at Business Insider’s Ignition event to hear from business leaders and notable folks in the tech space, who are sharing their thoughts on where the future of digital business is heading.
Business Insider http://read.bi/1w0I633Tags: bethany mota, Crackle, digitaslbi, Discovery Digital Networks, Fuisz Media, fullscreen, Jay Veraldi, jeff bezos, John McCarus, joseph gordon-levitt, Jukin Media, Justin Danko, Machinima, Netflix, Sony Pictures Entertainment, twitch, Viewbix