Monday 12.8.14: News to Know

/ Dec 8, 2014

Digital video industry news today

YouTube Offering Its Stars Bonuses

Google Inc. ’s YouTube unit is racing to lock up its top stars as rival online video services court them aggressively.



The Drum

The Verge


Opinions and Analyses

Analyst Michael Nathanson: Digital Media Starting To Eat Television’s Lunch

Here’s the No. 1 question moguls will have to address next week when many converge at the UBS Global Media and Communications Conference in NYC, a forum where they typically offer their forecasts for the coming year: Is the recent slowdown in TV ad sales and the shocking drop in ratings this summer and fall — especially in cable, long the industry’s growth engine — just the result of short term weirdness?


TV Ad Sales Will Suffer In 2015 As Buyers Move Dollars To Digital, Forecasters Warn

Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference. ZenithOptimedia expects global sales to increase 4.9% to $545 billion, while Magna Global is a tad more conservative projecting a 4.8% increase to $536 billion.


5 things we learned about digital video in 2014

It goes without saying that 2014 has been a huge year for video, between record growth in the digital video ad market, moves toward an unbundled cable package and major media brands pouring serious resources into digital video. Now that the year is coming to a close, we took some time to reflect on a few things we learned along the way.


The 10 Most-Subscribed Toy Review Channels on YouTube

The top toy channels on YouTube, as compiled and ranked by Tubular Labs, should provide parents of young ones with more than a clue of what to get their kids this holiday season.


Heineken Exec Says Facebook Now Rivals YouTube for Video Ads

Newsfeed ads reached 35 million users in three days.


Mobile takes screen time from TV, but consumers pay more for cable

The average American consumer pays 64 cents per hour of entertainment on cable TV, compared with 11 cents on mobile games, analytics firm Flurry reported in a study released Friday.

LA Times

EU investment plan to boost digital technology

The European Commission’s investment drive to boost the region’s economy will include a double-digit billion euros of spending on digital technology, EU Digital Economy Commissioner Guenther Oettinger told a German magazine.



Deals & Signings

Viewbix Raises $3M to Get More Brands on Board with Interactive Video

Israel-based interactive video advertising startup Viewbix has raised $3 million in additional funding from new investor 2M Companies and prior investors Canaan Partners and Longfellow Venture Partners.


Streaming Video News

Streaming on Chromecast passes Apple TV, Amazon Fire TV in US

Google‘s $35 streaming stick now trails only Roku players in the U.S. when it comes to streaming content.


Vimeo CTO renews commitment to add Chromecast support

Good news for Chromecast owners: Vimeo hasn’t given up on the streaming stick, and plans to add cast support to its apps at some point in the future.


FilmOn Asks Appellate Court To Vacate Contempt Sanctions

A federal judge abused her discretion by holding FilmOn X and its CEO in contempt for streaming television programs to Web users’ smartphones, laptops and tablets, the company argues in papers filed Friday with the 2nd Circuit Court of Appeals.

Media Post

YouTube News

Google Puts Hollywood To Shame With This High-Tech Studio That YouTubers Can Use For Free

When YouTube was first getting started, all you really needed was a webcam and an Internet connection to create videos and build an audience.

But now there’s a lot that YouTube creators can do to improve the quality of their channels. YouTube itself has invested in its creators in a number of ways, launching national ad campaigns and providing venture capital to top channels.

Business Insider

5 Emerging Gaming Channels on YouTube

Gamers have long been drawn to YouTube, both as creators and those who follow them for “expert” tips on their favorite games. However, as Ken Halvachs, strategist of social content at DigitasLBi explained, “With so many passionate gamers on the platform not only viewing but making their own videos, content creators may find it difficult to stand out.”


2 Brands That Ruled YouTube During the Thanksgiving Holiday

YouTube marketing company Pixability has released data on how some of the top brands performed on YouTube between November 19 and December 2 — otherwise known as the time when everyone is either thinking about Thanksgiving or what they want to buy during the Black Friday and Cyber Tuesdaysales extravaganzas.


No, Psy’s ‘Gangnam Style’ Did Not Break YouTube Video Counter

Tech-news sites this week reported at face value a tongue-in-cheek posting from YouTube that Korean pop star Psy’s “Gangnam Style” — the site’s most-watched video ever with more than 2 billion views — had somehow “broken” YouTube’s video-views counting system.


Media News

Chinese Online Giants Eating Into U.S. Dominance of Digital Media

China now accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to a report from the global research and advisory company Strategy Analytics.


CBS, Dish Reach Multiyear Content Distribution Agreement

CBS Corp. (CBS) and Dish Network Corp. (DISH) agreed to a multiyear contract one day after negotiations broke down, putting the most-watched U.S. network back on the air for Dish’s 14 million satellite-TV subscribers.


REPORT: CollegeHumor Is Up for Sale

Barry Diller’s IAC is looking to sell its ownership stake in CollegeHumor. According to a report from Fortune, IAC, which acquired a majority stake in CollegeHumor in 2006 for $20 million, wants $100 million from any potential buyer.


Steam’s New Broadcasting Service Could Make You the Next YouTube Star

Last week, Valve added another feature to its ever-growing Steam gaming service: Broadcasting. Don’t scoff—you might find yourself doing it, too.


Industry Highlights

CNE and Wired Team with The Indie Machines on New Series

Erik Beck and Justin Johnson of The Indie Machines YouTube channel are back with another series on Wired.


Here Are This Year’s Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014’s tech roster.


Production Notes

Netflix Is Testing a ‘Tweet Me a Reminder’ Alert for ‘Marco Polo’

Netflix offers a lot of content, which is great! But it also can be difficult for users to keep track of what’s new on the service, especially as it relates to new shows they’re interested in, or new seasons of shows they already love.


Vimeo starts letting Pro users upload videos in 4K

Vimeo today announced that those subscribed to Vimeo Pro accounts will now have the option of uploading their videos in 4K, aka ultra high-definition video quality.





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