Monday 2.2.15: News to Know

/ Feb 2, 2015

Digital video industry news today

Snapchat Is Making Its Own Shows, Too

First, Snapchat launched a new video feature aimed at delivering short-form videos from big-name media companies. Then, a couple of digital producers teamed with a major brand to begin production on an original series exclusively for the Snapchat platform. Now, Snapchat is making its own content.*



LA Times 


Opinions & Analysis

European MCNs: The Dawn of a New Era?

Did you know the most popular YouTube channel in the world is not US-based? The US may lead the online video race with no less than 62 channels in the top 100 most-subscribed YouTube channels in the world; PewDiePie’s hilarious comments on video games topped the list again in 2014, with 4.1 billion video views.



Virtual Reality: Don’t Drink the Kool-Aid Yet

In the scheme of all that Google has going on, Google Glass isn’t exactly a pressing concern. Nevertheless, the company’s fourth-quarter earnings call Thursday provided a sobering moment when CFO Patrick Pichette made what may have been Google’s most candid acknowledgment yet that the highly anticipated product was a disappointment.



The Diary Of A Cord Cutter In 2015

New Year’s Resolution, 2015: Cut the cord.



Super Bowl Advertising Moves Beyond TV Commercials

The Super Bowl has always been a showcase for cutting-edge advertisements –no surprise when you consider that last year’s 111.5 million viewers made Super Bowl XLVIII the most-watched TV event in U.S history.




The inevitable shift to mobile-first and mobile-only

When it comes to mobile, businesses are at a tipping point very similar to the one they found themselves in 12-13 years ago with the internet. It was here, a healthy majority of consumers used it, yet businesses found themselves challenged by any and all aspects of the digital revolution: getting online, shifting strategies and business models, designing digital experiences, and generally, with meeting the expectations of digital consumers.



Netflix Faces Life in the Mainstream

Netflix’s vision of the future is coming true. That doesn’t guarantee it will dominate it.


The messy deals behind unwatchable streaming apps

Q. My new Roku TV can’t run the WatchESPN app that works fine on my Roku 3 box. What’s the problem here?

USA Today


Streaming Video News

Sundance: Netflix Nabs Rashida Jones-Produced ‘Hot Girls Wanted’

Netflix has acquired exclusive worldwide rights to “Hot Girls Wanted,” a documentary film produced by Rashida Jones about the world of professional “amateur” porn.



ESPN Pitches Subscription Streaming Service for Cricket World Cup

ESPN will indeed go over-the-top with its coverage of the upcoming ICC Cricket World Cup. The network has announced plans to stream the entire tournament, which will run from February 13 to March 28.



Pirate Bay Back Online Less Than Two Months After Going Dark

Notorious piracy site the Pirate Bay has come back online, seven weeks after Swedish law enforcement officials shut it down and seized the group’s previous servers in a December raid.




Univision Joins Lineup of Dish’s Sling TV

Spanish-language broadcaster Univision Communications has struck a deal with Dish Network’s over-the-top Sling video distribution service. Sling’s rights will include both live and video-on-demand content.


Vine Rolls Out Children’s Version of Six-Second Video App

The Twitter-owned video company on Friday rolled out Vine Kids, a lightweight kid-centric version of its popular video app.




Super Bowl XLIX Competes For Views Online And Offline

NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz in the United States. With the idea to promote pay TV online services, the network started its live stream around noon Eastern Standard Time Sunday. The game won’t run on smartphones and tablets, but is available on desktops. Verizon holds the mobile streaming rights



See All the Ads From Super Bowl XLIX, Best to Worst, A to Z


YouTube News

Rainn Wilson on SoulPancake’s Spiritual Journey on YouTube

SoulPancake, the YouTube channel/production company/”brain batter of art, culture, science, philosophy, spirituality, and humor,” underwent a few different incarnations before settling comfortably into the world of digital video.



How Many Views Does a YouTube Video Get on Average: By Category

If there is one question we’re asked more than any other at ReelSEO it’s “how many views does the average video really get on YouTube?” Who asks? Content creators who want to know how well they are doing, brands who are contemplating a paid campaign to boost visibility, and marketers who want to set a realistic KPI for their campaigns.



No Balls & Talentless Viners: YouTube’s First Halftime Show Was Awful

I guess YouTube didn’t learn anything from the debacle that was “YouTube Comedy Week,” because YouTubers should not do live events. Ever.


Industry Highlights

Hosts Adam Kovic, Bruce Greene Leave Machinima’s ‘Inside Gaming’

This week, Adam Kovic, Bruce Greene, Lawrence Sonntag, James Willems, Sean Poole, Matt Peak,e and Joel Rubin, the hosts of Machinima‘s video podcast, “Inside Gaming,” have announced they are departing the show.



AOL Canada to Launch In-House Video Studio

AOL Canada has announced plans for a full-service in-house studio, which will be responsible for a range of video operations and advertiser-centric services at the company, including video production, videography, video editing, interviews, hosted programs, custom video ad solutions, and live streaming.



Netflix Formally Announces Plans to Raise $1 Billion More Debt to Fund Content

Netflix officially announced Monday that it intends to offer $1 billion in long-term debt, which the company plans to use for content acquisitions and other general purposes.




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