Monday 2.23.15: News to Know

/ Feb 23, 2015

Digital video industry news today

Google launches YouTube Kids on Android and iOS

It’s been rumored for a while, but now it’s official: Google has launched YouTube Kids.

The company says it’s been working with various teams across Google (and many parents) over the past year to make it easier for children and parents to interact, resulting in the refined YouTube app for family-focused content.


The Next Web

The Verge



Opinions & Analysis

How YouTube Data Can Help Us Make Better Movies

YouTube gathers copious amounts of data about every interaction you have with each video on its platform: how long you watch, how you discovered the video, whether you rewind the video, what device you’re watching on, whether you click on the “endslate,” etc. As a professional working in the YouTube ecosystem, the ability to glean insights from YouTube analytics is one of my most important skills.



What the platform power play with power users means for brands

For years, major social media platforms have been happy to allow enterprising users amass large fandoms on their platforms and, in turn, monetize those followings by working directly with brands. It simultaneously exhibited the power of their networks for individual users and acquainted brands with the platforms.



Billboard and THR’s spin on branded content

The theory behind native advertising is that the more closely it resembles the editorial content surrounding it, the better it will perform. To that end, publishers have variously created native ads that use the same templates as their articles, hired freelancers who can speak in the brand’s voice, or even enlisted their own editorial staffs to help produce the copy.



The challenges of ads on YouTube Kids

On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children a safe, simple YouTube experience. The app will feature original content from popular children’s programs, such as “Sesame Street” and “Yo Gabba Gabba,” as well as existing YouTube content safe for the younger crowd, including channels for Reading Rainbow and DreamWorks TV. It will also reportedly include skippable and unskippable pre-roll video ads, as first reported by Ad Age.



The Man Who Put Sony Back on Top of Video Games

The man in question is an unlikely celebrity. Short and bespectacled, the 50-year-old Shuhei Yoshida is president of Sony’s worldwide game studios. What he’s done to draw such affection is champion some of the biggest hits in the business and prove people will pay $70 for top-notch titles even in a world with thousands of free smartphone games.



Media Companies v. 2015: Smartphone-Powered, Digital First

A whole new class of mobile-driven digital-first media companies sprouted and blossomed in 2014 – so-called multi-channel networks (MCNs).  MCNs most typically are venture-backed start-ups that aggregate individual YouTube personalities and channels — frequently for specific niche passionate audiences (think fashion and leading MCN StyleHaul) — in order to achieve scale, fund video production, and maximize ad dollars.

Digital Media Update


Streaming Video News

Yahoo Sets Premiere Date for Sports Comedy ‘Sin City Saints’

Yahoo will premiere its original sports comedy series, “Sin City Saints,” on March 23. First announced at the company’s Digital Content Newfront in 2014, the half-hour comedy will follow the triumphs, failures, and transgressions of a fictional pro basketball team based in Las Vegas.



The Art of Persuasion: 5 Viral Videos You Didn’t Know Were Ads

When making marketing content, one of the best things you can do is NOT make marketing content. Viewers who have grew up on DVR and On Demand content have no intention of watching a blatant advertisement. That’s why it is so critical to make a piece of content that tells a story more than it sells your product. Take a look at how the videos below were some of the most successful ads of the past few years.



YouTube News

How Josh Sundquist Uses YouTube in His Three-Part Career

There are ways for serious video creators to approach YouTube other than as a full-time job. Though Josh Sundquist has a robust channel on the platform that features vlogs, raps, and collaborations with other YouTubers like Grace Helbig, Hannah Hart, and TomSka, he considers video-making more of a “a really intense hobby,” which he explained to Rhett & Link on this week’s “Ear Biscuits.”



5 Emerging Film Channels on YouTube

With the Oscars coming up this evening, you might find yourself turning to YouTube to see the trailers of the nominees you missed this past year. There’s no question as to whether or not you’ll find them–any contemporary film you can think of shows up on YouTube in some way or another.



YouTube Treasure Hunter: Oscar-Nominated Short Animated Film Feast

Sometimes I have to comb through the recesses of YouTube to find junked videos and forgotten footage that is just amazing. Sometimes it comes to me. I am the YouTube Treasure Hunter. Every week, I brave spider videos, footage of tornadoes and the occasional inexplicable zit-popping upload to find some of the rarest jewels YouTube has to offer.

New Media Rockstars


Media News

The Future Of Media is Podcasting

Who knew the hottest entertainment form would be audio? Let’s start with a simple fact: More people have downloaded Serial than have watched Girls, Mad Men, or Louie.



Industry Highlights

Virtual Reality Apps on the Move

With virtual reality devices set to launch in just a few months time, including Sony’s Project Morpheus and Facebook’s long-anticipated Oculus Rift, it won’t be long before we start seeing a number of virtual reality-supported applications releasing alongside them.



Kabillion Launches SVOD App for Preschoolers

Kabillion, a VOD network catering to kids in the US, has launched its first subscription mobile video app. Dubbed Kabillion Jr., the app is designed for preschoolers between the ages of 3 and 5. It offers full episodes of Kabillion shows like “Chloe’s Closet” and “Dive Olly Dive,” as well as “hundreds of hours” of new and classic animated TV series.



Is Virtual the Real Deal? Join Our LA Discussion with Lionsgate, Machinima, and More to Find Out



Machinima Makes Staffing and Programming Cuts Following Latest Funding

Fresh off $24 million in new funding from Warner Bros. Entertainment and other existing investors, Machinima is also getting leaner. The company, which runs one of the largest networks on YouTube, has laid off 13 full-time employees.




Ergen Takes CEO Job Back at Dish as Clayton to Retire

Dish Network co-founder and Chairman Charles Ergen is returning to the helm of the satellite TV provider as the company faces declining subscribers and a changing pay-TV industry.






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