Monday 2.23.15: News to Know

/ Feb 23, 2015

Digital video industry news today

Google launches YouTube Kids on Android and iOS

It’s been rumored for a while, but now it’s official: Google has launched YouTube Kids.

The company says it’s been working with various teams across Google (and many parents) over the past year to make it easier for children and parents to interact, resulting in the refined YouTube app for family-focused content.

Variety http://bit.ly/1AnD153

The Next Web http://tnw.co/1FODznR

The Verge http://bit.ly/1vskcgE

Forbes http://onforb.es/1CYdzR0

 

Opinions & Analysis

How YouTube Data Can Help Us Make Better Movies

YouTube gathers copious amounts of data about every interaction you have with each video on its platform: how long you watch, how you discovered the video, whether you rewind the video, what device you’re watching on, whether you click on the “endslate,” etc. As a professional working in the YouTube ecosystem, the ability to glean insights from YouTube analytics is one of my most important skills.

VideoInk http://bit.ly/1Anik9m

 

What the platform power play with power users means for brands

For years, major social media platforms have been happy to allow enterprising users amass large fandoms on their platforms and, in turn, monetize those followings by working directly with brands. It simultaneously exhibited the power of their networks for individual users and acquainted brands with the platforms.

DigiDay http://bit.ly/17qArjm

 

Billboard and THR’s spin on branded content

The theory behind native advertising is that the more closely it resembles the editorial content surrounding it, the better it will perform. To that end, publishers have variously created native ads that use the same templates as their articles, hired freelancers who can speak in the brand’s voice, or even enlisted their own editorial staffs to help produce the copy.

DigiDay http://bit.ly/1zzEFNd

 

The challenges of ads on YouTube Kids

On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children a safe, simple YouTube experience. The app will feature original content from popular children’s programs, such as “Sesame Street” and “Yo Gabba Gabba,” as well as existing YouTube content safe for the younger crowd, including channels for Reading Rainbow and DreamWorks TV. It will also reportedly include skippable and unskippable pre-roll video ads, as first reported by Ad Age.

DigiDay http://bit.ly/1LxSjYE

 

The Man Who Put Sony Back on Top of Video Games

The man in question is an unlikely celebrity. Short and bespectacled, the 50-year-old Shuhei Yoshida is president of Sony’s worldwide game studios. What he’s done to draw such affection is champion some of the biggest hits in the business and prove people will pay $70 for top-notch titles even in a world with thousands of free smartphone games.

Bloomberg http://bloom.bg/1wf91J3

 

Media Companies v. 2015: Smartphone-Powered, Digital First

A whole new class of mobile-driven digital-first media companies sprouted and blossomed in 2014 – so-called multi-channel networks (MCNs).  MCNs most typically are venture-backed start-ups that aggregate individual YouTube personalities and channels — frequently for specific niche passionate audiences (think fashion and leading MCN StyleHaul) — in order to achieve scale, fund video production, and maximize ad dollars.

Digital Media Update http://bit.ly/1FjwxUA

 

Streaming Video News

Yahoo Sets Premiere Date for Sports Comedy ‘Sin City Saints’

Yahoo will premiere its original sports comedy series, “Sin City Saints,” on March 23. First announced at the company’s Digital Content Newfront in 2014, the half-hour comedy will follow the triumphs, failures, and transgressions of a fictional pro basketball team based in Las Vegas.

VideoInk http://bit.ly/1vscFi3

 

The Art of Persuasion: 5 Viral Videos You Didn’t Know Were Ads

When making marketing content, one of the best things you can do is NOT make marketing content. Viewers who have grew up on DVR and On Demand content have no intention of watching a blatant advertisement. That’s why it is so critical to make a piece of content that tells a story more than it sells your product. Take a look at how the videos below were some of the most successful ads of the past few years.

ReelSEO http://bit.ly/18fXCxU

 

YouTube News

How Josh Sundquist Uses YouTube in His Three-Part Career

There are ways for serious video creators to approach YouTube other than as a full-time job. Though Josh Sundquist has a robust channel on the platform that features vlogs, raps, and collaborations with other YouTubers like Grace Helbig, Hannah Hart, and TomSka, he considers video-making more of a “a really intense hobby,” which he explained to Rhett & Link on this week’s “Ear Biscuits.”

VideoInk http://bit.ly/1BGaaLe

 

5 Emerging Film Channels on YouTube

With the Oscars coming up this evening, you might find yourself turning to YouTube to see the trailers of the nominees you missed this past year. There’s no question as to whether or not you’ll find them–any contemporary film you can think of shows up on YouTube in some way or another.

VideoInk http://bit.ly/1B57kOG

 

YouTube Treasure Hunter: Oscar-Nominated Short Animated Film Feast

Sometimes I have to comb through the recesses of YouTube to find junked videos and forgotten footage that is just amazing. Sometimes it comes to me. I am the YouTube Treasure Hunter. Every week, I brave spider videos, footage of tornadoes and the occasional inexplicable zit-popping upload to find some of the rarest jewels YouTube has to offer.

New Media Rockstars http://bit.ly/1DKj4rP

 

Media News

The Future Of Media is Podcasting

Who knew the hottest entertainment form would be audio? Let’s start with a simple fact: More people have downloaded Serial than have watched Girls, Mad Men, or Louie.

FastCo http://bit.ly/1E5TL2r

 

Industry Highlights

Virtual Reality Apps on the Move

With virtual reality devices set to launch in just a few months time, including Sony’s Project Morpheus and Facebook’s long-anticipated Oculus Rift, it won’t be long before we start seeing a number of virtual reality-supported applications releasing alongside them.

VideoInk http://bit.ly/1FOvkrQ

 

Kabillion Launches SVOD App for Preschoolers

Kabillion, a VOD network catering to kids in the US, has launched its first subscription mobile video app. Dubbed Kabillion Jr., the app is designed for preschoolers between the ages of 3 and 5. It offers full episodes of Kabillion shows like “Chloe’s Closet” and “Dive Olly Dive,” as well as “hundreds of hours” of new and classic animated TV series.

 VideoInk http://bit.ly/17NavOH

 

Is Virtual the Real Deal? Join Our LA Discussion with Lionsgate, Machinima, and More to Find Out

VideoInk http://bit.ly/1wfQQmE

 

Machinima Makes Staffing and Programming Cuts Following Latest Funding

Fresh off $24 million in new funding from Warner Bros. Entertainment and other existing investors, Machinima is also getting leaner. The company, which runs one of the largest networks on YouTube, has laid off 13 full-time employees.

VideoInk http://bit.ly/1B57GVk

Variety http://bit.ly/1Jv85pC

 

Ergen Takes CEO Job Back at Dish as Clayton to Retire

Dish Network co-founder and Chairman Charles Ergen is returning to the helm of the satellite TV provider as the company faces declining subscribers and a changing pay-TV industry.

AP http://apne.ws/1FOA40A

Bloomberg http://bloom.bg/1DNFlTW

Deadline http://bit.ly/1JCT711

 

PoweredByJJPR

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,


dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic