Monday 3.17: News to Know

/ Mar 17, 2014

Digital video industry news today

Tapp Taps Sarah Palin for New Online Video Channel

A few days ago, when plans around Tapp, a new celebrity-centric online video network, were first unveiled, Sarah Palin was said to be one media star the company had approached to launch an original online video channel.






Opinions and Analysis

Why Apple TV And Chromecast Will Never Beat Roku

Roku isn’t a public company, but according to Bloomberg, investors might have a chance to buy shares later this year. If so, Roku could emerge as the best way to take advantage of the growing trend toward Web-based video.

Business Insider


Streaming Video News

At Last! UK Gets Google Chromecast Release 9am March 19th

Google’s video streaming device, Chromecast, has been a hit pretty much from the second it hit the shelves in the US last year. Meanwhile, those of us on the other side of the Atlantic have been tapping our fingers and fidgeting in our seats waiting for our turn. UK consumers have been able to get them on import but there’s a serious lack of support to get them up and running (good luck if you have a BT Homehub and have tried to get Chromecast to work via that router – I’ve completely given up). But, there’s good news – it looks like the streaming stick will be available from 9am this Wednesday, 19th March 2014, according to leaked sources.



Netflix streaming is added to the UK’s official inflation-tracking index, Netflix DVD is dropped

Netflix has both been added to the index by which we measure inflation and also dropped from it at the same time. For a company that’s only 17 years old that’s pretty good going if we’re in an era of technological stagnation.


PaleyFest: ‘Orange Is The New Black’ Panel Talks New Backstories, Screwdrivers And Who “Shakes Everything Up” In Season 2

Authentic. Risky. Diverse. Conversation starter. Those are the kinds of words that often pop up in describing Orange Is the New Black, and they were among the many topics creator Jenji Kohanand a dozen castmembers discussed during the prison dramedy’s PaleyFest panelFriday.


Movie streaming app Popcorn Time is coming back from the dead — thanks to a torrent site

For a brief moment, watching movies via BitTorrent was just as easy as watching something on your Netflix queue.The app Popcorn Time came out of nowhere a week ago with a slick interface that boiled down the messy torrenting experience into something simple. All you had to do was download the free app, find a movie, and wait for the stream (often in HD quality) to start.


The Hollywood Reporter

Alona Tal Cast In Amazon’s ‘Hand Of God’, Sainty Nelsen In ‘Sex&Drugs&Rock&Roll’

Alona Tal (Burn Notice) is set as a regular in Amazon Studios‘ pilot Hand Of God, written by Ben Watkins and directed by Marc Forster. It centers on the powerful Judge Harris Pernell (Ron Perlman), a hard-living, law-bending married man with a high-end call girl on the side who has a religious awakening and starts having visions and hearing voices through his ventilator-bound son that could be God speaking to him.



The Haps With Apps

Nickelodeon to Launch New Animated Comedy Series on Nick App

At its upfront presentation to advertisers in New York, Nickelodeon said it plans to launch a new animated comedy series, “Welcome to the Wayne,” on its Emmy Award-winning Nick App. The show, which Nick president of content development and production Russell Hicks said comes from the network’s digital development group, will follow the adventures of two 10-year-old boys who live in the world’s strangest apartment building. The series was created and written by Billy Lopez (“The Wonder Pets!”), and will run for six episodes.


In Ridiculous Stunt, Adult Swim Premieres ‘Rick and Morty’ Episode on Instagram in 100-Plus Video Clips

Adult Swim is touting the Instagram debut of a new episode of animated comedy “Rick and Morty” ahead of its regular TV broadcast next Monday as a television network first.


Vine Comedians Emerge As Latest Hot Property for Brands

Humor is Vine’s dominant category, so brands looking to reach consumers on the platform need to tap into it to have an impact. But it’s so different, they’re still figuring out how to use it effectively.

“Traditional media and marketing simply does not translate on Vine,” said Rob Fishman, CEO of Niche, a platform for social media creators and brands looking to connect with them. “This is a new medium, with new players.”



YouTube News

How to Star in YouTube’s ‘18 and Older Club’: Totally Sketch

Inspired by movies like “There’s Something About Mary,” Michael Gallagher of YouTube’s Totally Sketch talked to Rhett & Link about his raunchier content on the latest “Ear Biscuits.”


Machinima to Air Action Series Inspired by Capcom’s ‘Street Fighter’ Franchise

Machinima is partnering with Assassin’s Fist Limited and Capcom USA to launch “Street Fighter: Assassin’s Fist,” a new live-action series based on the popular “Street Fighter” game franchise, on YouTube.



Meet the YouTube gamer who has more subscribers than Justin Bieber

Felix Kjellberg has more than 25 million subscribers on YouTube, more than 3.8 billion views on his videos, and has made millions of dollars in advertising revenue — all for recording himself playing video games and providing running commentary



Media News

Top Five Emerging Animal/Pet Channels on YouTube

“Animals and YouTube videos go hand-in-hand,” says Megan McCurry, VP/group media director, DigitasLBi. You’d be hard-pressed to find anyone who disagrees with that statement. After we all, we’re talking about a platform that brought “dogs on skateboard” (as both an actual viral video and a phrase that annoying people like to use when acting flippant about YouTube) into the popular lexicon.


Fox Digital Studio Launches Digital Feature Films, Hopes to Use Them as ‘Pilots’

Fox Digital Studio, the division within 20th Century Fox best known for creating short-form content as well as digital series like “Wolfpack of Reseda” and the Vin Diesel-starring “The Ropes,” is set to debut two new feature-length films.



Why You’ll Watch More Video Ads This Year

A new infographic from LiveRail says we’re going to be watching more video ads this year. Why? Because everything from live streaming events on the web, to devices like gaming consoles, Facebook, mobile apps, and Roku will be offering more content (and thus, more inventory) in the coming year.


All Def Digital and Samsung Unveil Platform to Surface for Unsigned Artists

All Def Digital, the media company (and MCN operator) founded by Russell Simmons and Steve Rifkind, is partnering with Samsung, Narrative (a marketing company also co-founded by Simmons), and Universal Music Group on ADD52, a new program to identify and promote emerging musicians online.


‘What’s Trending’ Rolls Out New Tech Platform to Curate ‘What’s Hot’ in Real Time

“What’s Trending” is a daily online talk show premised around the idea that there’s a lot of interesting, weird, crazy things on the web, and to sift through that you need the help of smart curators who know what’s actually worth paying attention to.


Google Adwords Update TrueView Video Advertising Options

YouTube is tinkering about with its TrueView advertising platform and reducing the formats available to advertisers down from three to just the two: ‘in-display’ and ‘in-steam’. The current option for ‘in-search’ will disappear and integrate within the ‘in-display’ format. As of the 15th of April, all newly setup Trueview video ad campaigns will come with these different formats and settings while older campaigns will automatically upgrade on May 15th.


Kickstarter brings hundreds of its funded films to iTunes

Kickstarter today launched a new room on iTunes, featuring “hundreds” of films that have launched thanks to the crowdfunding service. Some notable Kickstarter-funded films in the room include Veronica Mars, Gimme the Loot, Indie Game: The Movie, Putty Hill, Trash Dance, and Buzkashi Boys.


Stan Lee, Graphic India Debut New Superhero Series on Rovio’s Toons.TV
Stan Lee’s Pow Entertainment has teamed with Graphic India to create a new superhero, Chakra the Invincible, whose story will be told via a new animated series on Angry Birds creator Rovio’s Toons.TV video channel.



Warner Brothers to “Veronica Mars” Backers: Okay, Okay — Use iTunes or Amazon if You Want

“Veronica Mars” was supposed to be a triumphant mix of Hollywood and crowd-sourcing: Fans of Kristen Bell’s old TV show, aided by Kickstarter, helped fund a movie version, in conjunction with Warner Bros. Then, some of those fans started complaining, and loudly: They didn’t like the fact that Warner Bros. was using its Flixster site, in combination with the UltraViolet cloud technology Warner has been backing, to distribute digital copies of the movie to fans who had helped fund the film.



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