Monday 3.3: News to Know

/ Mar 3, 2014

Digital video industry news today

Comcast to Acquire Video Ad Company FreeWheel

Online video ad company FreeWheel, which counts some of the biggest TV companies as clients, will be acquired by the biggest. According to multiple reports, Comcast, the largest cable operator in the country, is close to buying FreeWheel.









Deals & Signings

Ira Rubenstein Named GM of PBS Digital

Ira Rubenstein has been named the new general manager of PBS Digital. He will be responsible for all digital content and service efforts for PBS and its member stations. This includes the PBS Digital Studios arm, which produces original content for YouTube and PBS-owned platforms.



Streaming Video News

Oscars: Netflix Wins First Academy Award for ‘The Lady in Number 6’

Netflix broke into the Oscar club Sunday night, winning its first Oscar for the best documentary short subject The Lady in Number 6: Music Saved My Life.


Netflix lost its first Oscar nomination, but it bought the short documentary that won

Netflix just lost its first Academy Award for The Square,  its documentary covering the explosive 2012-2013 Egyptian protests in Egypt’s Tahrir Square, but the company hedged its bets successfully. As The Hollywood Reporter reported last Monday, Netflix acquired the rights to documentary short The Lady in Number 6, which just picked up an Oscar win tonight. The short documentary, directed by Malcom Clarke, is about the life of Alice Herz-Sommer, who was the world’s oldest known Holocaust survivor until she passed away a week ago on Sunday, February 23rd. According to THR, Netflix will premiere The Lady in Number 6 on April 1st.

The Verge

Apple’s TV Hobby Is Now a Billion-Dollar Business

Apple has yet to introduce its “real” version of Apple TV, whatever that actually is. But the $99 box it is selling is doing pretty well: Tim Cook just told Apple shareholders that the company generated more than $1 billion in Apple TV sales in 2013 — which implies sales of more than 10 million units. (See update, below)


Business Insider

The Haps with Apps

Vine Star Curtis Lepore Takes Plea Deal in Rape Case, Is a Major Dick About It

Pro tip: Don’t call someone a “dumb bitch” on Twitter when discussing your own rape charges.


YouTube News

Top Five Emerging Food/Cooking Channels on YouTube

Let’s take a look at the YouTube dinner table. Specifically, let’s see which food-creators are rising fast and are well on their way to building close, influential relationships with their fans. Here are the top five emerging food/cooking channels on YouTube, as determined by data from Digitas LBi and YouTube analytics company Outrigger Media’s Emerging Talent Tracker tool.


When Rhett & Link Were Kids…

On the latest episode of “Ear Biscuits with Rhett & Link,” the two friends turned the tables and tried a new tactic: interviewing each other instead of a guest. Pointing out that the “key to success and maintaining relevance in the entertainment world is trying new things,” Rhett & Link said they would intersperse these sorts of episodes to change things up on the podcast. This week’s theme: Rhett & Link’s childhood.


You Won’t Believe How This Recipe Website Snuck onto YouTube*

Building a successful presence on YouTube isn’t an easy prospect, even if you’re one of the top food-related brands on the web. So when Allrecipes, a longtime friend of the home cook, decided to get into the game, it got a little help. Or, rather, the company took a short cut.


Digital Dish… with Harley Morenstein of ‘Epic Meal Time’

Masterminding some of the most outrageous recipes the world has ever seen, Morenstein (aka “The Sauce Boss”) and the Epic Meal Time crew’s culinary concoctions are certainly not for the calorie-counting faint of heart.


Donnell Rawlings Sucks at Apologizing (Above Average Series Trailer)

Online comedy network Above Average is premiering a new series next week called “Step 9.” The show, starring Donnell Rawlings (“Chappelle’s Show”), follows a man who is going through the ninth step of the 12-step program (making direct amends). Problem is, he’s terrible at apologizing.


Creative Commons Co-Founder Lawrence Lessig Wins His Battle Against Music Publisher In YouTube Fair Use Dispute

Australian music publisher Liberation Music has learned something that most of us probably wouldn’t have needed a lesson to know to begin with: don’t mess with a Harvard Law professor who specializes in copyright and fair use issues over copyright and fair use issues.


YouTube Tentpole Has Oscar Fever With Taryn Southern & Wayside Creations

So YouTube, always innovating and keeping NMR flush with stories, has done a sick (sick means good, brah) thing with the YouTube Space L.A. Starting their tentpole program, they seek to provide a series of culturally relevant stages to essentially give YouTubers a prop to work with in the form of a fun location. As it’s Oscar season, the Space has decked their halls with Tinseltown glitz and award show fabulousness in the form of several soundstages that connote that special Hollywood elan that vacuums up beautiful people from all over the world.


Canal Plus Acquires Leading YouTube Channels Network Studio Bagel

Gaul’s pay TV giant Canal Plus has acquired a majority stake in Studio Bagel, YouTube’s leading network of French comedy channels which tally nearly six million subscribers and more than 40 million viewed videos each month.



Media News

Foodie Celebs Who Made the Move: TV to Web (and Vice Versa)

With the internet becoming an increasingly popular platform for former TV stars to share their cooking secrets with the public, we decided we would give you a short breakdown of those that have made the foray into new media. Of course, some web foodies have made the opposite move as well, cementing that the home screen is still a fashionable venue for culinary entertainment.


Wochit Can Turn Anyone into a Video Creator

To fully appreciate what Wochit does, you have to see its technology in action. Wochit is described by its co-founder and current chief executive Dror Ginzberg as a “creation and monetization” platform for short-form video content. Now when it comes to online video that can mean a lot of things. Broadly speaking, YouTube is also a video creation and monetization platform.


BermanBraun Rebrands as Whalerock Industries

A month after co-founder Gail Berman left the company, BermanBraun is changing its name to Whalerock Industries.* The company, now led solely by Lloyd Braun, produces content for digital, television, and film. Its most well-known digital property is Wonderwall, a celebrity news site for MSN.


Go ‘Inside Vogue’ via New Series from Conde Nast

Ever wondered what it’s like to be working at Vogue magazine? Thanks to a new web series on Vogue’s video channel, now you can get at least an idea. “Inside Vogue,” which launches today with three episodes, takes you behind the scenes of the famous fashion mag.



Online video advertising has become ‘a tale of two markets’

When it comes to Web video advertising, Silicon Valley technology and Hollywood-style deal-making mix like oil and water. The online video ad business is bifurcating into two markets — one for high-end, long-form content, the other for shorter Web videos paired with less-lucrative ads.

USA Today

AwesomenessTV Marketing Chief Margaret Laney Leaving for Mobile Start-Up

Margaret Laney is leaving AwesomenessTV, where she has served as chief marketing officer for the past two years. She oversaw all marketing and audience development for the online video network, as well as its joint ventures with Russell Simmons’ All Def Digital and Seventeen Magazine.

The Wrap

Digital Spotlight

Season 3 of YouTube’s wildly successful WIGS series Blue will debut entirely on Hulu on March 28. On Friday, WIGS released a Season 3 sneak peak on the channel that features the character played by Julia Stiles in the scripted series.


China Video Leader Youku Edges To Profitability

China’s top online video firm Youku Tudou edged into profit in the fourth quarter of last year.



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