Monday 3.30.15: News to Know

/ Mar 30, 2015

Digital video industry news today

Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile’s Contribution

Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile’s contribution to the growth of video.

MediaPost http://bit.ly/1CCM9ny

 

Opinions & Analysis

5 Hacks for Niche Video Content Owners and Creators to Win in 2015

It’s important to think about how the worlds of entertainment and media have evolved, from cable packages/bundles to over-the-top content providers, from the living room television to tiny screens everywhere. Niche content owners and creators can now truly own their audience by taking advantage of all of the power currently at their fingertips.

VideoInk http://bit.ly/1HeRfWY

 

5 Emerging Sports Channels on YouTube

Though sports content is a crucial staple of “traditional” TV, there are plenty of moments that sportscasters don’t get the time to dwell on on air. That’s where YouTube comes in, as a place for those moments to get their due watch-time.

VideoInk http://bit.ly/19A3Po7

 

Slack Gets Hacked as Start-Up Technologies Become Targets

Security breaches at start-up technologies are starting to become the new normal. On Friday, Slack, the communications start-up, said it had been breached by hackers.

NYT http://nyti.ms/1HV1UcJ

 

Periscope’s Future of Citizen Journalism Tested on Its First Day

Twitter’s new video streaming app, Periscope, launched on Thursday morning. By the afternoon it was facing its first real test as a medium for citizen journalism.

Bloomberg http://bloom.bg/1F9nJS8

 

Google’s Tricky TV Audition

From its inception, many have wondered what Google Fiber is really all about. And if a test in Kansas City, Mo., and Kansas City, Kan., is any guide, one answer may be helping Google do what it likes doing best: sell more ads.

WSJ http://on.wsj.com/1BW6dMw

 

Deals & Signings

Facebook and WWE Team Up for ‘WrestleMania 31′ Highlights

While most consider Twitter to be the default “social TV” platform when it comes to content and conversations tied to TV programming, Facebook has been actively courting networks and producers to use its platform to engage viewers before, during, and after a broadcast.

VideoInk http://bit.ly/1aaDyxU

Variety http://bit.ly/1xFCYCG

 

Streaming Video News

Startup Whipclip Launches TV-Sharing App with Comedy Central, ABC, CBS, Fox and Others

Whipclip has launched a free mobile app that lets users create and share 30-second video clips of TV shows and music videos — legally.

Variety http://bit.ly/1F9laj2

MediaPost http://bit.ly/1EUySno

 

It’s Really Here: TV for Babies

You’ve heard of couch potatoes. Here come crib potatoes. In the ultracompetitive children’s-TV market, most networks don’t target viewers any younger than four years old. One channel is now testing that boundary.

WSJ http://on.wsj.com/1HWKixg

 

Ricky Gervais can’t be bothered to do these Australian Netflix ads

How do you introduce Netflix to a nation? The streaming video service went live down under just this very week, and Australian telecom giant Optus enlisted none other than Ricky Gervais to do the deed.

The Verge http://bit.ly/1IfJTTh

 

YouTube News

‘The Fosters’ Actor Slams YouTube for Age Restriction on Same-Sex Kiss Video

An actor on ABC Family series “The Fosters” blasted YouTube for placing an age restriction, which has since been removed, on a video that shows he and another “Fosters” actor kissing in a scene from the show.

Variety http://bit.ly/1NtWbcb

 

Industry Highlights

Quick Breaks: Fine Brothers to Fund More Content; Rooster Teeth Coming to MIPTV

VideoInk http://bit.ly/1DdCnJc

 

Lee Newton Leaves SourceFed!

Shortly after Trisha Hershberger’s announcement that she would be leaving the company, Lee Newton uploads her final SourceFed video. In a sweet and fantastic gesture, Ross Everett, who left the company a year prior was brought back for Lee’s last video.

New Media Rockstars http://bit.ly/1xMT4dO

 

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