Monday 3.9.15: News to Know

/ Mar 9, 2015

Digital video industry news today

Web-Video Newcomers Undercut YouTube

Technology companies including Facebook Inc., Snapchat and streaming-startup Vessel are promising large TV-channel owners better terms for their video programming than Google Inc.’s YouTube, hoping to capitalize on mounting frustration with the Web giant in the entertainment industry.



Opinions & Analysis

7  Stats That Show YouTube’s Power Over Youth

Younger viewers have begun to consider YouTube as their go-to viewing hub over traditional television. Not only did 13- to 24-year-olds report that they were more entertained by YouTube content than traditional TV shows, according to Defy Media’s new Acument Report: Constant Content, but they also espouse lots of respect for YouTube creators. In fact, 69% of those between 13 and 17 suggested that YouTube stars could be perfectly successful TV or movie stars.



5 Emerging Brand Channels on YouTube

These days, more and more brands have begun to understand the need to engage consumers online as well as on TV. The ones who know their target demographic will turn to YouTube to get their video fix have made some smart moves on the platform, showcasing their commercials there for the growing number of cord-cutters, cord-nevers, and cord-sometimes (yeah, we’re making that last one a term).



Nielsen Ads Say ‘Let’s Count the Binge-Watchers, the Cord-Cutters’

Nielsen is introducing what it says is its first marketing campaign in five years to start a conversation about the need for better media measurement. TV networks hardly need the encouragement — many executives already regularly complain about Nielsen’s failure to track viewers on internet-connected devices or outside the home — but Nielsen’s “Total It Up” video tries to put everyone on the same side



Why Digg is going big on video

Now owned by Betaworks, the site is responsive and slick, no longer a jumble of blue links and yellowish “digg” boxes. The stories are hand-picked by a seven-person editorial team, not voted on by a massive community. And, increasingly, video is taking a central role on the site. Digg’s mission: drive more traffic than ever before.



Meerkat is a little app that’s turning live video into a big deal again

After a year and a half working on his video startup, Yevvo, Ben Rubin had started to think about pulling the plug. The app had been conceived as a way of letting you share live video with your friends, but soon accrued a set of arguably useless features: location tagging, text comments, a variety of login options.

The Verge


Deals & Signings

YouTuber Superwoman Teams with CDS on New Spy/Beauty Series

YouTuber Lilly Singh, best known on the world’s biggest video site as Superwoman, has a new series launching on March 13.



Streaming Video News

Cooking Channel to Serve ‘Fodder’ Web Series as TV Special

Before Grace Helbig and Mamrie Hart made “Camp Takota” and “#HeyUSA,” they co-starred in a sketch-comedy web series for Scripps Networks Interactive’s Cooking Channel. Now that series, called “Fodder,” will air as a special on Cooking Channel.



Food Network Parent Will Simulcast Ads on Six Channels to Match Broadcast Audiences

Offers ‘Lifestyle Roadblock’ and New Targeting in Upfronts



Netflix Sets ‘Between’ Thriller Premiere Date Starring Jennette McCurdy

Survivalist thriller series “Between,” starring Jennette McCurdy (Nickelodeon’s “iCarly” and “Sam & Cat”), will premiere with all six one-hour episodes on Netflix in regions outside of Canada on May 21.



Netflix Negotiates 2015 Spain Launch

Internet SVOD giant faces weighty competitors in Telefonica, Canal Plus



Bradley Cooper, Jennifer Lawrence’s ‘Serena’ Streaming on Google Play, iTunes, Amazon

In the latest twist in “Serena’s” nontraditional distribution plan, the drama, starring Jennifer Lawrence and Bradley Cooper, is available to rent on Google Play, iTunes and Amazon Instant Video three weeks before its theatrical release.


The Verge


Time Warner Cable’s new streaming app for Xbox One is missing its best feature

Want to watch TV on your Xbox One? Well, you certainly have plenty of options, but if you’re a Time Warner Cable customer you now have yet another choice. The cable company released its TWC TV app for Xbox One this week.

The Verge


YouTube News

Cupcakes, Poodles, and Burgers Galore: The Top 10 Foodies on YouTube

From cupcakes and homemade KFC double downs to dogs that cook and ginormous burgers that could feed 100 people, YouTube foodies create some interesting content. For brands looking to tap into the hype, we dove in to see what makes these and other YouTube channels so wildly popular and bring our Top Influencers ranking to life.



Industry Highlights

The Race To Make Everyone A Livestreamer

One by one, technology has unlocked communication mediums for the masses. Ways of sharing once reserved for those in positions of influence with professional equipment are now open to everyone with a smartphone. What once only a journalist or TV star could do is now a possibility for those who were merely passive consumers.



BuzzFeed Motion Pictures’ Ze Frank to Deliver MIP Digital Fronts Keynote

Fresh off a $50 million investment from venture capital company Andreessen Horowitz and the creation last August of BuzzFeed Motion Pictures, which he heads up as president, BuzzFeed’s Ze Frank (pictured) will deliver a keynote speech at 2015’s Mip Digital Fronts. He will team with producer Michael Shamberg (“Django Unchained,” “Erin Brokovich”), also a BuzzFeed consultant.



Lisa Perrin To Head Endemol Shine Creative Networks; More Exec Shuffles

As it continues to streamline into a unified entity, and as the Mip-TV market looms, Endemol Shine Group has set the leadership structure of its separate international creative team and format sales business. A global content creator, producer and distributor, Endemol Shine Group was formed late last year as a 50/50 joint venture between 21st Century Fox and Apollo Global Management.



Creator Profiles

YouTuber Steve Kardynal on Making Money in Spite of Copyright

You may not be familiar with Steve Kardynal’s name, but you’ve probably seen the famous Chatroulette video in which he dresses up like Miley Cyrus (especially comical considering his ample facial hair) and performs scenes from “Wrecking Ball” to unsuspecting chatters. This video, which has wracked up over 132 million views on YouTube, is just one of many on Kardynal’s song-focused channel. He described to Rhett & Link how he actually makes a living (or doesn’t) off of these videos on this week’s “Ear Biscuits.”




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