Monday 3.9.15: News to Know

/ Mar 9, 2015

Digital video industry news today

Web-Video Newcomers Undercut YouTube

Technology companies including Facebook Inc., Snapchat and streaming-startup Vessel are promising large TV-channel owners better terms for their video programming than Google Inc.’s YouTube, hoping to capitalize on mounting frustration with the Web giant in the entertainment industry.

WSJ http://on.wsj.com/1GjptI3

 

Opinions & Analysis

7  Stats That Show YouTube’s Power Over Youth

Younger viewers have begun to consider YouTube as their go-to viewing hub over traditional television. Not only did 13- to 24-year-olds report that they were more entertained by YouTube content than traditional TV shows, according to Defy Media’s new Acument Report: Constant Content, but they also espouse lots of respect for YouTube creators. In fact, 69% of those between 13 and 17 suggested that YouTube stars could be perfectly successful TV or movie stars.

VideoInk http://bit.ly/1E5Ojeu

 

5 Emerging Brand Channels on YouTube

These days, more and more brands have begun to understand the need to engage consumers online as well as on TV. The ones who know their target demographic will turn to YouTube to get their video fix have made some smart moves on the platform, showcasing their commercials there for the growing number of cord-cutters, cord-nevers, and cord-sometimes (yeah, we’re making that last one a term).

VideoInk http://bit.ly/1Gjc82r

 

Nielsen Ads Say ‘Let’s Count the Binge-Watchers, the Cord-Cutters’

Nielsen is introducing what it says is its first marketing campaign in five years to start a conversation about the need for better media measurement. TV networks hardly need the encouragement — many executives already regularly complain about Nielsen’s failure to track viewers on internet-connected devices or outside the home — but Nielsen’s “Total It Up” video tries to put everyone on the same side

AdAge http://bit.ly/1aX0jW7

 

Why Digg is going big on video

Now owned by Betaworks, the site is responsive and slick, no longer a jumble of blue links and yellowish “digg” boxes. The stories are hand-picked by a seven-person editorial team, not voted on by a massive community. And, increasingly, video is taking a central role on the site. Digg’s mission: drive more traffic than ever before.

DigiDay http://bit.ly/1BXZaIa

 

Meerkat is a little app that’s turning live video into a big deal again

After a year and a half working on his video startup, Yevvo, Ben Rubin had started to think about pulling the plug. The app had been conceived as a way of letting you share live video with your friends, but soon accrued a set of arguably useless features: location tagging, text comments, a variety of login options.

The Verge http://bit.ly/1E5Rz9U

 

Deals & Signings

YouTuber Superwoman Teams with CDS on New Spy/Beauty Series

YouTuber Lilly Singh, best known on the world’s biggest video site as Superwoman, has a new series launching on March 13.

VideoInk http://bit.ly/1GxMpH2

 

Streaming Video News

Cooking Channel to Serve ‘Fodder’ Web Series as TV Special

Before Grace Helbig and Mamrie Hart made “Camp Takota” and “#HeyUSA,” they co-starred in a sketch-comedy web series for Scripps Networks Interactive’s Cooking Channel. Now that series, called “Fodder,” will air as a special on Cooking Channel.

VideoInk http://bit.ly/1wjVEXK

 

Food Network Parent Will Simulcast Ads on Six Channels to Match Broadcast Audiences

Offers ‘Lifestyle Roadblock’ and New Targeting in Upfronts

AdAge http://bit.ly/1GrEXgp

 

Netflix Sets ‘Between’ Thriller Premiere Date Starring Jennette McCurdy

Survivalist thriller series “Between,” starring Jennette McCurdy (Nickelodeon’s “iCarly” and “Sam & Cat”), will premiere with all six one-hour episodes on Netflix in regions outside of Canada on May 21.

Variety http://bit.ly/1C1ZbMP

 

Netflix Negotiates 2015 Spain Launch

Internet SVOD giant faces weighty competitors in Telefonica, Canal Plus

Variety http://bit.ly/1NAllsI

 

Bradley Cooper, Jennifer Lawrence’s ‘Serena’ Streaming on Google Play, iTunes, Amazon

In the latest twist in “Serena’s” nontraditional distribution plan, the drama, starring Jennifer Lawrence and Bradley Cooper, is available to rent on Google Play, iTunes and Amazon Instant Video three weeks before its theatrical release.

Variety http://bit.ly/1Bjc4Qr

The Verge http://bit.ly/1Ev6z3H

 

Time Warner Cable’s new streaming app for Xbox One is missing its best feature

Want to watch TV on your Xbox One? Well, you certainly have plenty of options, but if you’re a Time Warner Cable customer you now have yet another choice. The cable company released its TWC TV app for Xbox One this week.

The Verge http://bit.ly/1BjffYh

 

YouTube News

Cupcakes, Poodles, and Burgers Galore: The Top 10 Foodies on YouTube

From cupcakes and homemade KFC double downs to dogs that cook and ginormous burgers that could feed 100 people, YouTube foodies create some interesting content. For brands looking to tap into the hype, we dove in to see what makes these and other YouTube channels so wildly popular and bring our Top Influencers ranking to life.

VideoInk http://bit.ly/1CUZHMH

 

Industry Highlights

The Race To Make Everyone A Livestreamer

One by one, technology has unlocked communication mediums for the masses. Ways of sharing once reserved for those in positions of influence with professional equipment are now open to everyone with a smartphone. What once only a journalist or TV star could do is now a possibility for those who were merely passive consumers.

TechCrunch http://tcrn.ch/1wiiYVM

 

BuzzFeed Motion Pictures’ Ze Frank to Deliver MIP Digital Fronts Keynote

Fresh off a $50 million investment from venture capital company Andreessen Horowitz and the creation last August of BuzzFeed Motion Pictures, which he heads up as president, BuzzFeed’s Ze Frank (pictured) will deliver a keynote speech at 2015’s Mip Digital Fronts. He will team with producer Michael Shamberg (“Django Unchained,” “Erin Brokovich”), also a BuzzFeed consultant.

Variety http://bit.ly/18uVB02

 

Lisa Perrin To Head Endemol Shine Creative Networks; More Exec Shuffles

As it continues to streamline into a unified entity, and as the Mip-TV market looms, Endemol Shine Group has set the leadership structure of its separate international creative team and format sales business. A global content creator, producer and distributor, Endemol Shine Group was formed late last year as a 50/50 joint venture between 21st Century Fox and Apollo Global Management.

Deadline http://bit.ly/1Ev29Kj

 

Creator Profiles

YouTuber Steve Kardynal on Making Money in Spite of Copyright

You may not be familiar with Steve Kardynal’s name, but you’ve probably seen the famous Chatroulette video in which he dresses up like Miley Cyrus (especially comical considering his ample facial hair) and performs scenes from “Wrecking Ball” to unsuspecting chatters. This video, which has wracked up over 132 million views on YouTube, is just one of many on Kardynal’s song-focused channel. He described to Rhett & Link how he actually makes a living (or doesn’t) off of these videos on this week’s “Ear Biscuits.”

VideoInk http://bit.ly/1Boz0g0

 

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