Monday 4.14: News to Know

/ Apr 14, 2014

Digital video industry news today

Relativity Media Places a Bid on Maker Studios

Relativity Media, the studio behind films such as “The Social Network” and “Immortals,” has made a bid to buy the YouTube multi-channel giant — a few weeks after Disney came in with an acquisition offer and a few days before Maker’s shareholders were scheduled vote on the offer.

VideoInk http://bit.ly/1n6kIv2

WSJ http://on.wsj.com/1eAu9Ra

Variety http://bit.ly/1gW0jkt

Opinions & Analysis

Importance of Sticking to a Content Calendar: ‘Magnet Minute’

Are you one of those vloggers or bloggers who posts randomly when the mood strikes or only when you “have the time”? You might have three posts one week, then you go two or three weeks without posting anything. Well, guess what? That’s no way to build an audience, or, more importantly, it’s no way to build your brand. You don’t want to leave your prospective audience guessing when the next piece of content will go live.

VideoInk http://bit.ly/1kRgzvp

Here’s How Smart TVs And Streaming Devices Are Overtaking The Living Room

Connected TVs are on pace to take over the television viewing experience. There will be more than 759 million televisions connected to the Internet worldwide by 2018, more than double 2013’s number, according to Digital TV Research.

Business Insider http://read.bi/OZvdS3

Streaming Video News

Mohu preps Channels TV tuner release after raising $145,000 on Kickstarter

Mohu’s Channels is gaining basic time-shifting functionality as well as local file playback, thanks to a successful Kickstarter campaign.

Gigaom http://bit.ly/1hAXNoR

The Haps With Apps

New iPad App Radically Simplifies Business Video Creation

As a columnist for ReelSEO, I normally provide analysis, share tips, and examine trends. But, every now and then I stumble across some breaking news. And, according to my sources, KnowledgeVision Systems, which makes online video presentation software tools, plans to announce the availability of Knovio, its free video presentation app for the iPad, on Monday, April 14, 2014. Okay, “my sources” are Michael Kolowich, the founder and CEO of KnowledgeVision, as well as a couple of videos and a press release that he emailed to me over the weekend. But, I still got to break the news before anyone else, right?

ReelSeo http://bit.ly/1kXmmLt

Aereo Updates

OTT, Pay-TV Homes Would Cancel Service, Buy Aereo, Study Says

Here’s another reason that TV broadcast networks are trying so hard to stop Aereo: A new study reveals that many U.S. viewers would considering buying it. About 40% of pay-TV homes said they would likely cancel their TV service and replace it with Aereo if it was available in their market, according to a study from Centris Marketing Science.

MediaPost http://bit.ly/QkQBCd

YouTube News

Shane Dawson to Star in Filmmaking Competition Series from Starz

Pay-TV channel Starz’s first original documentary series, “The Chair,” will star YouTuber Shane Dawson.

VideoInk http://bit.ly/1t015Gr

Cynopsis http://bit.ly/1gW0jAQ

Top Five Emerging Business/Finance Channels on YouTube

So what sorts of business and finance channels are poised to succeed on the online video platform? “It’s no surprise that four of the five top emerging business/finance content creators are media outlets. And the fifth is a financial brand,” Sherman explained. With a fan base that already has faith in their reporting, outlets like Fortune Magazine and the International Business Times have growing YouTube channels that more and more people are starting to keep an eye on.

VideoInk http://bit.ly/1hNvPkQ

YouTube More Of a Threat To Music Publishers Revenue Than Thought

The music industry has often cited piracy as the main reason for the decline in revenues over the past decade, and YouTube may have played a more significant role than previously thought. In a recent report, researchers examined the effect of Warner Music’s 2009 YouTube blackout on the record label’s album sales and found that their top artist’s sold more albums during that period.

ReelSeo http://bit.ly/1qxUxgi

Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous

And Guaranteeing Audiences In Bid to Pry More TV Dollars Away In the Upfront.

AdAge http://bit.ly/1p33JMh

Media News

Oreo Turns Snack Hacks Into Web Series To think it all started with a viral picture

To honor all those remixing its food in innovative ways, Oreo launched a Web series earlier this week to showcase top chefs Roy Choi, Michael Voltaggio and Nguyen Tran hacking the sweet treat into popular food entrées.

AdWeek http://bit.ly/1gpvR6h

Say it ain’t so, Joe [Bereta] … Elliott Morgan Leaves The SourceFed Family

Sad news for Joe Bereta and the Sourcefed family — Elliott Morgan has peaced out. Posting a simple message to their Facebook wall, Sourcefed announced the heartbreaking news that the “J.C. Chasez of the Sourcefed family” (no, I will not tell you which person the other members are — or which one doesn’t get to be included) has filmed his last segment — set to be released over the next couple days.

NMR http://bit.ly/1qWGCi8

Adap.tv Beefs Up Brand Safety Features, Partners With Integral Ad Science

AOL’s Adap.tv on Friday announced a partnership with Integral Ad Science that will blend Integral’s tech into Adap.tv’s platform. The company announced the partnership through a blog post written by Sean Crawford, vice president, global head of inventory.

MediaPost http://bit.ly/1qoNBC0

Yahoo Rolls the Dice on TV

Yahoo, a company that seems like a permanent adolescent in search of an identity, is about to try a new persona: high-quality television programmer. According to The Wall Street Journal, the company’s chief executive, Marissa Mayer, is “looking for series that are ready to launch and don’t require a lot of development.”

Business Insider http://nyti.ms/1iNqADW

Vimeo’s ‘Lip Dubs’ Battle Heads To Appellate Court

Vimeo and the record labels are taking their battle to the 2nd Circuit Court of Appeals, which agreed this week to hear arguments about whether the video-sharing service is liable for copyright infringement by users.

The record labels sued Vimeo in 2009, alleging that the service infringed copyright by displaying “lip dubs,” or videos featuring people lip-synching to famous songs.

MediaPost http://bit.ly/OZxoVQ

Advertising

Klondike has teamed with CollegeHumor to create a video series to “further tell the story” of the new Kandy/Klondike romance. With the tag line, “the best ice cream bar ever conceived,” Klondike’s TV ad for a new ice cream entry starts out with a surprisingly steamy (for animated food) scene.  Breaking today, the suggestive spot for Klondike Kandy Bars is “spicy,” acknowledged Alfie Vivian, Unilever‘s VP-refreshments to AdAge, “but we have had some consumer feedback and we know they love it.”

Cynopsis http://bit.ly/1gW0jAQ

ZEFR Is Selling MovieClips To Comcast’s Fandango

Los Angeles-based ZEFR has built a huge business by helping content owners and brands to track and monetize video content on YouTube.

TechCrunch http://tcrn.ch/1iMLAJQ

Ran Harnevo On AOL’s Video Strategy And The Web’s “Massive Wave” Of Original Content

We’re a few weeks away from the Digital Content NewFronts, where the big online companies pitch their upcoming programs to advertisers. So it seemed like a good time to sit down with Ran Harnevo, AOL’s president of video, to talk about the company’s plans, and about broader trends in the industry.

TechCrunch http://tcrn.ch/QeTZhW

Industry Highlights

PBS Digital Studios, Endemol Beyond Added to Newfronts Schedule

We are two weeks away from the third Digital Content Newfronts, and it looks like the schedule is getting close to being finalized. Two new presentations have been added to the schedule this week, from PBS Digital Studios and Endemol Beyond.We are two weeks away from the third Digital Content Newfronts, and it looks like the schedule is getting close to being finalized. Two new presentations have been added to the schedule this week, from PBS Digital Studios and Endemol Beyond.

VideoInk http://bit.ly/1iMzWi1

Creator Profiles

Jenna Marbles on Making a YouTube Faux Pas

When you’re creating content for millions of viewers, it’s inevitable that you’re going to piss someone off. With over 13 million subscribers to her YouTube channel, Jenna Marbles had some internet criticism to spill on “Ear Biscuits with Rhett & Link.”

VideoInk http://bit.ly/1m1rvDK

‘How to Trick People into…’: Jenna Marbles on Her YouTube Explosion

Many pretty women make money off their looks at some point in their lives, but very few make a career from creatively exposing the beautifying process. Jenna Marbles told Rhett & Link just how she (accidentally) did this on “Ear Biscuits.”

VideoInk http://bit.ly/1hAPNnP

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