Monday 5.20: News to Know

/ May 20, 2013


Yahoo Buys Tumblr for $1.1 Billion

The acquisition would mark Yahoo’s most ambitious move yet to revitalize the aging Web portal under CEO Marissa Mayer, who joined the company last July to lead its latest turn around effort. Buying Tumblr would immediately give Yahoo a credible presence in social media through its audience of 117 million unique users worldwide. The six-year-old startup has grown quickly by making it easy for people to set up their own blogs and post content while following others on the site through feed updates. To date, the site boasts more than 108 million blogs and 50.8 billion posts. It had U.S. traffic of 37 million in April, roughly on par with the likes of Twitter and LinkedIn. What’s more, Tumblr’s younger-skewing audience could help Yahoo gain renewed relevance with Millennials and fresh interest from advertisers. So far, Tumblr has taken ago-slow approach to monetizing the site to avoid alienating users. It introduced advertising only last year, selling ads near users’ “dashboards” and in the Spotlight section. Tumblr — which has 175 employees — has raised $125 million in venture funding to date from investors including Union Square Ventures and Spark Capital, giving it a reported valuation of $800 million.








Business Insider

LA Times


Fast Company




Tech Crunch


DirecTV Interested in Buying Video Website Hulu

The largest U.S. satellite video provider, DirecTV, is one of the companies considering a bid for online video website Hulu, according to a source familiar with the situation. The person acknowledged that other parties were involved, adding that DirecTV was “one of many” suitors. Media reports have previously identified Time Warner Cable Inc as another company weighing a potential stake in the company. Representatives of DirecTV and Time Warner Cable declined to comment on Friday. Reuters reported in April that former News Corp president Peter Chernin had bid around $500 million for Hulu, the service he helped create in 2007. Reuters also reported that Guggenheim had been hired to advise Hulu and was also contemplating a bid.




YouTube News

Youtube’s Birthday!

The world’s most popular video sharing service has turned 8! According to the company, users upload 100 hours of video to the site every minute. That’s 6,000 hours of video every hour and a whopping 144,000 hours of video everyday.



Ray William Johnson’s deal with FX isn’t “Web-to-TV”

It’s been a good month for Ray William Johnson. A little over two weeks ago, the man with the third most-subscribed to channel on YouTube announced a deal with Blip, which has made an investment in Johnson’s production company, Runaway Planet, and will work with him to develop new original web video franchises. Now, according to a report from The Hollywood Reporter, FX has optioned a script for a comedy series “inspired by the life of the internet star.” But don’t call this a “web-to-TV deal” though, because it’s not. As far as we know, Johnson’s involvement with the show will only go as far as that co-creator credit, and maybe (and this is us guessing) offering some story ideas based on his life.

The Video Ink


Digital Music News

Music MCN INDMUSIC Talks Harlem Shake, Label Needs and YouTube’s Music Plan

How INDMUSIC is conquering music on YouTube.



Media News

VideoHub beats YouTube for Video Viewability Metric

Good news for Tremor Video’s VideoHub. They got MRC approval for video advertising viewability before YouTube did. Video Viewability speaks of how viewable a particular advertisement is on a particular site.

The VideoInk

Industry Highlights

Sony Entertainment Network Online Store Will Launch in Japan on May 29

Almost five months after it launched in the United States, Sony announced today that its Sony Entertainment Network (SEN) online store will be available in Japan from May 29. The browser-based marketplace is somewhat similar to the Google Play store, enabling users to sign in with their existing SEN or PlayStation Network account and buy video games, television shows and films for any supported device that they own. The argument is that consumers are more likely to purchase digital content when they can access the relevant store from a smartphone, tablet or PC. As soon as the content is paid for, it’s automatically added to the “My Downloads” section of the PlayStation Store for either their PS3, PS Vita or PSP.


Videos To Watch Right Now 

5 of the best branded viral videos

The sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along. Five of the best… The Coca Cola Happiness Machine, “The Motherhood,” featuring Fiat 500L, The Athlete Machine: Red Bull Kluge, Prada Presents: “A Therapy,” and The Next Big Thing is already here: Samsung Galaxy S III.

Fast Company

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Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch