Monday 5.26: News to Know

/ May 26, 2014

Digital video industry news today

A Prequel for ‘Wet Hot American Summer’ Is in the Works for Netflix

The characters of “Wet Hot American Summer,” a cult-comedy film from writer Michael Showalter (“Stella”) and director David Wain (“Role Models,” “Wainy Days”) could be coming back in prequel form on Netflix, multiple sources have confirmed to VideoInk.





The Verge




Opinions & Analysis

Time Warner CEO Says TV is Taking Over The Web

When a TV host interviews his boss,  there’s always a risk at softball question and nice platitudes.  But Fareed Zakaria isn’t that kind of guy – so when he sat down with Time Warner TWX +1.01% CEO Jeff Bewkes,  he pretty much asked him what everyone has been wondering… isn’t the Web eating cable’s lunch?



Will cable operators, CDNs and ISPs make or break the future of online streaming video?

Qwilt’s CEO Alon Maor offers a look at the increasing flow of streaming video and warns of possible blockages ahead.



Permission Advertising: How Skippable Video Ads Drive Media Value

The commercial as we know it is undergoing a metamorphosis. The seismic shift in viewing behavior from the single TV screen to multiple online screens is bringing about disruptive changes in advertising that affect everything from audience targeting and media buying (witness the rise of advanced audience segmentation, programmatic buying and real-time bidding) to creative strategy and personalization.



Recreating the TV experience for the internet

Before there was television, adults and children would sit around their radios waiting for their favorite program to come on. There they would listen to the 30 minute or hour-long program until it ended and a new one began. When household television became big in the 1940’s, the same rules applied.

iMedia Connection

Streaming Video News

What Television Will Look Like in 2025, According to Netflix

In the future, Netflix will know exactly what you want to watch, even before you do. You won’t have to spend all that time browsing through endless lists of shows on your television. That’s according to Neil Hunt, Netflix’s chief product officer. It’s just one of many predictions for the future of TV that the forward-thinking executive laid out on stage today at New York City’s Internet Week conference, and no one would be surprised if all that came to fruition. If there’s one company that knows about changing the way we watch TV shows and movies, it’s Netflix.



Dish Offers Six Months of Free Netflix to New Customers

Dish Network signed a deal with Netflix under which new subscribers who take the satcaster’s Hopper digital video recorder will receive six months free of the subscription VOD service.


The Haps With Apps

Fox Upgrades Video App to Add Personalized Show Recommendations

Broadcaster licenses technology from U.K.-based ThinkAnalytics for new Apple iOS app


YouTube News

Defying Categorization: Lindsey Stirling on iTunes

Having just released her latest album, “Shatter Me,” YouTube sensation Lindsey Stirling spoke to Rhett & Link about the debate on its iTunes placement. She further elaborated her anti-categorization stance for the guys (and listeners) on “Ear Biscuits.”



YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

YouTube has implemented a new design for its call-to-action overlay video ads. The old two lines of text has been replaced with just the one line, making the ad more compact, and less intrusive for the viewer. The new design is rolling out now for new and existing overlay advertising inventory, for both desktop and for mobile displays.



Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further? Perhaps you’d welcome even less views, comments, likes, and attention? We’ve put together a 13-point handy checklist for you to follow to ensure that your promotional efforts result in perpetual disappointment.



YouTube wants to take a page from Kickstarter with crowdfunding tools for video producers

YouTube wants to offer its creators crowdfunding tools as another way to make some bucks. A full announcement could come as early as next month.




Ben Stiller, Alex Anfanger Premiere Season Two of ‘Next Time On Lonny’ — And It’s the Best Series On YouTube

Ben Stiller is a genius. As a journalist I am supposed to be unbiased and stick to the straight news, but because I am actually a “journalist” (those little quotation marks make all the difference), I can make statements like this: “Next Time On Lonny” is by far the best series on YouTube. And Ben Stiller was smart enough to get his hands on it.



The music world may have found itself a new big villain: YouTube

Congratulations, Spotify and Pandora: You may no longer be musicians’ most hated tech companies. Last Summer, the anti-Pandora rallying cry was at an all-time high. The Verge’s Greg Sandoval dubbed Pandora “music’s big villain.” Cracker’s David Lowery caused a major stir by penning the blog post, “My Song Got Played On Pandora 1 Million Times and All I Got Was $16.89.” And Pink Floyd wrote an editorial in USA Today accusing the streaming music service of “tricking artists” into signing a petition that would cut their already-miniscule royalty payments.



Independent Music Labels Are in a Battle With YouTube

YouTube’s plans for a subscription music service have stalled over a dispute with independent record labels, which contend that the online video giant has offered unfair licensing terms and threatened to block their music from the site.



White House Contacted YouTube About Anti-Muslim Film During Benghazi Attack, Congressman Says

A still-classified State Department email says that the White House reached out to YouTube about the controversial Innocence of Muslims video while the September 2012 Benghazi attack was still going on. The message suggests that the Obama administration initially believed the events in Libya were a response to the anti-Islamic video, Republican congressman Darrell Issa said on Wednesday.


Media News

Fists Fly as Machinima Premieres ‘Street Fighter’ Series at YouTube Space LA

With powerful punches and fireballs flying, Machinima took YouTube Space LA by storm this past Monday night to unveil the hugely anticipated series, “Street Fighter: Assassin’s Fist.”




4 Brands Using Twitter Video for Extended Storytelling Takes One-Click Video a Step Further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s one-click video that began popping up earlier this month from brands including Burger King and Volvo.

The feature appears to only be running within Twitter’s iPhone app and was not seen within the social giant’s website or Android app when tested by Adweek. However, a Twitter rep confirmed that the option to view more video is not limited to iOS and that users may start to see the option on other devices, too.





Ubisoft Enlists Smosh and Rob Dyrdek for Watch Dogs Hack Ad Video game publisher works viral stars into strategy

Hacking used to be associated with geek culture, but Ubisoft wants to turn the activity mainstream with its newest game Watch Dogs. In its latest ad campaign, the video game publisher taps into Smosh’s over-the-top antics and Rob Dyrdek’s chill skateboarder persona to humorously inform viewers about the principles behind the Chicago-based gameplay.



Viacom’s online TV content blackout for Cable One grabs the FCC’s attention

Viacom’s recent moves to punish one of its service partners has caught the attention of federal regulators. Back in April Viacom decided to yank all its cable channels (Comedy Central, MTV, Nickelodeon, etc.) from TV service provider Cable One after contract renewal negotiations failed. Viacom wanted higher carriage fees (the amount a cable provider spends to include a channel within its lineup) and was willing to hold out until Cable One was more agreeable. Viacom took things a step further by also blocking access to TV content that’s available through the official websites of some of its most popular shows.



YouTube Removes Video Connected to UCSB Shooting

YouTube has removed a video uploaded to its site by the suspected gunman before a shooting rampage in Santa Barbara that left seven people dead.



Hispanics Over-Index In Mobile Video, Second-Screen Consumption

Hispanics over-index in a number of mobile media behaviors, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking. That’s according to a new study from PricewaterhouseCoopers, titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology” and based on a survey of 1,000 U.S. Hispanics and non-Hispanics, as well as focus groups and online attitude surveys.


Industry Highlights

Why BuzzFeed is giving agencies viral lessons

If you give a man a fish, he’ll eat for a day. Teach him how to make listicles, on the other hand, and both of you will eat for while. That’s what BuzzFeed is betting, anyway. Today’s digital ad climate has forced publishers to act more like agencies. The New York Times, The Wall Street Journal and other publishers are all using their content-crafting expertise to churn out content for brands. They are in many ways following in the footsteps of BuzzFeed, which has long created viral content for its advertisers.



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