Monday 5.5: News to Know

/ May 5, 2014

Digital video industry news today

DCNF: Vice’s HBO Show Gets a Third Season, Tees Up Sports Vertical for June

Vice’s next content vertical is going to be sports. Shane Smith’s youth-skewing digital media empire will launch Vice Sports in June, the company announced today during its first-ever Newfront presentation. The channel will follow the recent debuts of Munchies and Vice News.

VideoInk http://bit.ly/1fJH57s

Variety http://bit.ly/R9dj13

AdAge http://bit.ly/1niDjC2

THR http://bit.ly/1iUFEOo

 

Newfronts Updates

Newfronts 2014 Programming Cheat Sheet

Since last year’s Newfronts cheat sheet was so popular among many of you, we’re doing it again. Below is a run-down of all of the new and returning original programming that was announced by Newfronts presenters. We will routinely update this post throughout the Newfronts, so you have a one-stop shop for all of the content that is supposed to be released in the coming year. (Remember, just because a show was presented to advertisers at a Newfront, doesn’t mean it’s guaranteed to get made.)

VideoInk http://bit.ly/1nYpsnd

 

DCNF: WSJ to Launch Signal, Video Magazine for Curated News Videos and Films

At its second-ever Newfront presentation, The Wall Street Journal said it plans to launch Signal, a new digital video magazine that will curate various types of news and documentary video content.

VideoInk http://bit.ly/1muWo7h

Media Post http://bit.ly/1necphl

 

Newfronts Analysis: Why Microsoft, Yahoo, Etc. Invaded TV’s Turf

Netflix wasn’t at the Digital Content NewFronts this past week but the streaming service might as well have been there.

Variety http://bit.ly/1lRvTWE

 

Rating the 2014 NewFronts Highlights and headscratchers from some of this year’s big events

Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side of programming, we still seem to be a long way from an ad-supported show on the level of House of Cards, and the smartest players seem to be emphasizing subscription services and integrations over pile-’em-high spots and dots.

AdWeek http://bit.ly/1mv0pZt

 

A Week Of NewFronts: A World of Food Shows And Analytics

The first week of NewFronts is all but over, and I’ve seen a lot of big plans and, usually, smaller ideas. It would probably be rude, or just transparent, to note that America now is at the limit for cooking shows. And I say that just a few hours after enjoying a delicious waffle ice cream sandwich with espresso concoction made for the Pop Sugar NewFront crowd by famed chef Dominique Ansel.

Media Post http://bit.ly/1hrRpMA

Opinions & Analysis

Things You Should Know About YouTube, Vimeo, Vine, and Instagram

Success, as always, is elusive and getting high rankings on these sites, while beneficial to your business, depends on understanding the nuanced differences among them. So, let’s take a closer look at each of these platforms.

Forbes http://onforb.es/1iTk7FQ

Deals & Signings

Michelle Phan Signs Major Deal with Endemol Beyond USA

Star of the largest makeup guru channel on YouTube, Michelle Phan, inked an exclusive distribution and development deal with Endemol Beyond USA, indicating her foray into her very own MCN. Though financial details of the deal remain behind closed doors, it marks one of the biggest global partnerships between a YouTube talent and a major media company.

VideoInk http://bit.ly/1muO8Qb

Variety http://bit.ly/1mng08K

NMR http://bit.ly/Q64zrt

 

Showtime Near Deal to Partner with Xbox Studios on ‘Halo’ Series

Xbox Entertainment Studios is deep in negotiations with Showtime to develop a live-action “Halo” drama series that is a high priority for the Microsoft production unit headed by Nancy Tellem.

Variety http://bit.ly/1q5lSJM

Forbes http://onforb.es/1ngR4kN

 

Streaming Video News

Electronic Arts And Comcast Are Working To Stream Video Games Directly To Your TV

Comcast Corp may soon allow customers using its cloud-connected X1 cable box system to buy games from Electronic Arts Inc through their televisions, according to five sources briefed on the plans. Such a partnership would come as the cable company seeks to protect its turf against a new wave of challengers.

Business Insider http://read.bi/1kEOUsP

Recode http://on.recode.net/1ii6obA

 

YouTube News

Swoozie Explains Leaving Gaming with Phan on ‘Ear Biscuits’

Swoozie (real name Adande Thorne) can boast a high-profile collaboration with fellow ‘Tuber Michelle Phan, whose face you can now see all over New York City due to a recent ad campaign funded by YouTube. However, their joint channel’s been inactive for a couple of years now, and Thorne told Rhett & Link why on “Ear Biscuits.”

VideoInk http://bit.ly/1ojhFxo

 

Swoozie Tells How to Teach Not Preach on ‘Ear Biscuits’

Rhett & Link impressed Adande Thorne, better known by his YouTube persona, Swoozie, on this week’s “Ear Biscuits” by picking up on his ultimate, vlogging goal. In addition to entertaining, animating, and telling a funny story, Thorne wants to send a positive, influential message through all of his anecdotal videos (okay, most of them—other times, a funny story is just a funny story). However, having a preachy attitude will not get you views on YouTube. So Thorne takes a different approach.

VideoInk http://bit.ly/1kClg63

 

Media News

Small Screen Finds Kindred Spirit in New Partner Singlemalt TV

Small Screen announced a new distribution partnership with Singlemalt TV, bringing more whisky to the cocktail-focused video platform. Founder of Singlemalt TV, Rob Draper, launched the channel back in 2006. Dedicated to showcasing the enjoyment of Scotch and American whiskies and Bourbon, the channel currently has nearly 8,000 subscribers on YouTube.

VideoInk http://bit.ly/1nebH3s

 

‘Epic Rap Battles’ Returns with a Heisenberg vs. Rick Grimes Face-Off

The second half of the third season of “Epic Rap Battles of History” begins today with a matchup between two of AMC’s most popular characters: Walter White from “Breaking Bad” and Rick Grimes from “The Walking Dead.”

VideoInk http://bit.ly/1sbfbnd

 

Google Video Advertising Certification Now Available to Partners

As a consultant, or an agency, you have long been able to get certified as competent in Google Adwords or Analytics. The same level of industry recognition now comes to Google video advertising, and as long as you are a Google Partner (and live in the U.S), you can now apply for the same to show your competency in video advertising on YouTube, and on the Google Display Network.

ReelSeo http://bit.ly/1ihXbjn

 

Bloomberg Launches Bloomberg Politics, with a Focus on Multi-Platform Coverage

Bloomberg Media Group has announced Bloomberg Politics, the first in a series of “digital-led” multi-platform media brands the news organization plans to launch in the future.

VideoInk http://bit.ly/1juH4Uv

Variety http://bit.ly/1fLHd6I

 

What Really Goes Into Making a Great Viral Video?

What makes a great viral video? I was recently asked that question during a TV appearance and it’s a question I get asked often. Everybody seems to want that 15 minutes of fame, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it? Well, there’s no exact science to the “it” factor per se, but there is a formula that will increase a video’s chances of gaining those coveted millions of views.

ReelSeo http://bit.ly/1sb2KYn

 

Chinese Online Video Firm iQiyi Seeks IPO

iQiyi, the Chinese online video service, will seek a stock market listing within the next three years, according to reports.

Variety http://bit.ly/1muOTsG

 

PBS Makes Pitch For Online Sponsorships

PBS is best known for its signature TV programs like “Masterpiece Theater,” “Great Performances,” “Nova,” and “Charlie Rose.” But about two years ago, it began creating original Web-only series as well. It now boasts more than 30 shows streamed 5 million times a month by more than 1 million subscribers.

 

Media Post http://bit.ly/ShbuA1

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