Monday 5.5: News to Know
DCNF: Vice’s HBO Show Gets a Third Season, Tees Up Sports Vertical for June
Vice’s next content vertical is going to be sports. Shane Smith’s youth-skewing digital media empire will launch Vice Sports in June, the company announced today during its first-ever Newfront presentation. The channel will follow the recent debuts of Munchies and Vice News.
Newfronts 2014 Programming Cheat Sheet
Since last year’s Newfronts cheat sheet was so popular among many of you, we’re doing it again. Below is a run-down of all of the new and returning original programming that was announced by Newfronts presenters. We will routinely update this post throughout the Newfronts, so you have a one-stop shop for all of the content that is supposed to be released in the coming year. (Remember, just because a show was presented to advertisers at a Newfront, doesn’t mean it’s guaranteed to get made.)
DCNF: WSJ to Launch Signal, Video Magazine for Curated News Videos and Films
At its second-ever Newfront presentation, The Wall Street Journal said it plans to launch Signal, a new digital video magazine that will curate various types of news and documentary video content.
Media Post http://bit.ly/1necphl
Newfronts Analysis: Why Microsoft, Yahoo, Etc. Invaded TV’s Turf
Netflix wasn’t at the Digital Content NewFronts this past week but the streaming service might as well have been there.
Rating the 2014 NewFronts Highlights and headscratchers from some of this year’s big events
Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side of programming, we still seem to be a long way from an ad-supported show on the level of House of Cards, and the smartest players seem to be emphasizing subscription services and integrations over pile-’em-high spots and dots.
A Week Of NewFronts: A World of Food Shows And Analytics
The first week of NewFronts is all but over, and I’ve seen a lot of big plans and, usually, smaller ideas. It would probably be rude, or just transparent, to note that America now is at the limit for cooking shows. And I say that just a few hours after enjoying a delicious waffle ice cream sandwich with espresso concoction made for the Pop Sugar NewFront crowd by famed chef Dominique Ansel.
Media Post http://bit.ly/1hrRpMA
Opinions & Analysis
Things You Should Know About YouTube, Vimeo, Vine, and Instagram
Success, as always, is elusive and getting high rankings on these sites, while beneficial to your business, depends on understanding the nuanced differences among them. So, let’s take a closer look at each of these platforms.
Deals & Signings
Michelle Phan Signs Major Deal with Endemol Beyond USA
Star of the largest makeup guru channel on YouTube, Michelle Phan, inked an exclusive distribution and development deal with Endemol Beyond USA, indicating her foray into her very own MCN. Though financial details of the deal remain behind closed doors, it marks one of the biggest global partnerships between a YouTube talent and a major media company.
Showtime Near Deal to Partner with Xbox Studios on ‘Halo’ Series
Xbox Entertainment Studios is deep in negotiations with Showtime to develop a live-action “Halo” drama series that is a high priority for the Microsoft production unit headed by Nancy Tellem.
Streaming Video News
Electronic Arts And Comcast Are Working To Stream Video Games Directly To Your TV
Comcast Corp may soon allow customers using its cloud-connected X1 cable box system to buy games from Electronic Arts Inc through their televisions, according to five sources briefed on the plans. Such a partnership would come as the cable company seeks to protect its turf against a new wave of challengers.
Business Insider http://read.bi/1kEOUsP
Swoozie Explains Leaving Gaming with Phan on ‘Ear Biscuits’
Swoozie (real name Adande Thorne) can boast a high-profile collaboration with fellow ‘Tuber Michelle Phan, whose face you can now see all over New York City due to a recent ad campaign funded by YouTube. However, their joint channel’s been inactive for a couple of years now, and Thorne told Rhett & Link why on “Ear Biscuits.”
Swoozie Tells How to Teach Not Preach on ‘Ear Biscuits’
Rhett & Link impressed Adande Thorne, better known by his YouTube persona, Swoozie, on this week’s “Ear Biscuits” by picking up on his ultimate, vlogging goal. In addition to entertaining, animating, and telling a funny story, Thorne wants to send a positive, influential message through all of his anecdotal videos (okay, most of them—other times, a funny story is just a funny story). However, having a preachy attitude will not get you views on YouTube. So Thorne takes a different approach.
Small Screen Finds Kindred Spirit in New Partner Singlemalt TV
Small Screen announced a new distribution partnership with Singlemalt TV, bringing more whisky to the cocktail-focused video platform. Founder of Singlemalt TV, Rob Draper, launched the channel back in 2006. Dedicated to showcasing the enjoyment of Scotch and American whiskies and Bourbon, the channel currently has nearly 8,000 subscribers on YouTube.
‘Epic Rap Battles’ Returns with a Heisenberg vs. Rick Grimes Face-Off
The second half of the third season of “Epic Rap Battles of History” begins today with a matchup between two of AMC’s most popular characters: Walter White from “Breaking Bad” and Rick Grimes from “The Walking Dead.”
Google Video Advertising Certification Now Available to Partners
As a consultant, or an agency, you have long been able to get certified as competent in Google Adwords or Analytics. The same level of industry recognition now comes to Google video advertising, and as long as you are a Google Partner (and live in the U.S), you can now apply for the same to show your competency in video advertising on YouTube, and on the Google Display Network.
Bloomberg Launches Bloomberg Politics, with a Focus on Multi-Platform Coverage
Bloomberg Media Group has announced Bloomberg Politics, the first in a series of “digital-led” multi-platform media brands the news organization plans to launch in the future.
What Really Goes Into Making a Great Viral Video?
What makes a great viral video? I was recently asked that question during a TV appearance and it’s a question I get asked often. Everybody seems to want that 15 minutes of fame, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it? Well, there’s no exact science to the “it” factor per se, but there is a formula that will increase a video’s chances of gaining those coveted millions of views.
Chinese Online Video Firm iQiyi Seeks IPO
iQiyi, the Chinese online video service, will seek a stock market listing within the next three years, according to reports.
PBS Makes Pitch For Online Sponsorships
PBS is best known for its signature TV programs like “Masterpiece Theater,” “Great Performances,” “Nova,” and “Charlie Rose.” But about two years ago, it began creating original Web-only series as well. It now boasts more than 30 shows streamed 5 million times a month by more than 1 million subscribers.
Media Post http://bit.ly/ShbuA1
Tags: AMC, Bloomberg, Comcast, Endemol Beyond, Epic Rap Battles, Google Video, halo, instagram, Michelle Phan, Microsoft, pbs, Showtime, Singlemalt TV, Small Screen, Vice, Vimeo, Vine, WSJ, Xbox, Yahoo!, youtube