Monday 6.16: News to Know

/ Jun 16, 2014

Digital video industry news today

DreamWorksTV Debuts on YouTube, Will Turn Shrek into a Vlogger

DreamWorks Animation and YouTube teen network AwesomenessTV have officially debuted DreamWorksTV, a new channel focusing on family-friendly original content — some of which will feature characters from hit DreamWorks franchises like “Shrek” and “Kung Fu Panda.”





Opinions & Analysis

Free Video Editing Software: YouTube’s Video Editor Does The Basics

When it comes to making videos, one of the most frequent questions I get is, “what video editing software do you use?”. These days I subscribe to Adobe Creative Cloud – I signed up under a special deal and for about $30 a month which gives me access to the entire Adobe library as I need it. If you consider yourself a professional or even an amateur, this is the way to go. But what if you don’t have the extra cash for the cloud membership? There are a few options I’d recommend for anyone editing on a budget. Let’s start with YouTube’s Video Editor.



TV Everywhere Visitors Jump 157% Year over Year

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.



Roku CEO Discusses State of Internet Video, TV

If Netflix CEO Reed Hastings is the star of the Internet video-streaming phenomenon, then Roku CEO Anthony Wood is the best supporting actor. Both men play pivotal roles in popularizing technologies that are shaking up the entertainment and broadband industries.


Deals & Signings

Exec Moves

Tremor Video appointed Nerraj Kochhar as Head of Buy-Side Platforms. Prior to Tremor, he was Managing Director of Programmatic at Magna Global.


Media Post

Streaming Video News

Netflix and DreamWorks Gear Up for ‘Dinotrux’ Adaptation

DreamWorks Animation will produce “Dinotrux,” a new original series for Netflix based on the popular children’s book series of the same name.




Amazon Closing in on Drama Pilot from ‘Lost’ Writer Carlton Cuse

Amazon Studios is close to ordering a pilot for “Point of Honor,” a Civil War drama from former “Lost” writer Carlton Cuse and “Secretariat” director Randall Wallace.






Xbox Embraces World Cup Fever with ‘Every Street United’

Xbox Original Studios will launch its street soccer-themed “Every Street United” series on June 15, as a way to tap into the buzz surrounding the World Cup in Brazil.



Netflix Pacts with Mattel for ‘Ever After High’ Animated Movie and Series

Netflix and Mattel next year will launch an all-new animated “Ever After High” original series and movie for kids, based on the toymaker’s doll franchise of the teen offspring of fairytale legends.


Content Media

Mary Steenburgen is joining the incarcerated ladies of Orange is the New Black. She most recently appeared in the TV series Justified and Wilfred. Steenburgen made the announcement through Twitter on Friday, asking “will I be in orange or black?” The third season of the Netflix show is currently in production.



Jennifer Grey In Amazon Pilot ‘Red Oaks’, Patrick Heusinger Joins Bravo’s ‘Guide’

Jennifer Grey is set to co-star in Amazon Studios’ comedy pilot Red Oaks, from Steven Soderbergh and David Gordon Green. Set in summer 1985, Red Oakscenters on 20-year-old David Myers, who takes a job as an assistant tennis pro at the predominantly Jewish Red Oaks country club in New Jersey. Grey will play David’s mother and Sam’s (Richard Kind) wife.



FCC Looking Into Netflix’s Complaints About Verizon, Comcast

Federal regulators are wading into Netflix’s dispute with two Internet providers about whether it should have to pay extra to broadband providers to ensure speedy video delivery to subscribers.


Media Post

YouTube News

BBC’s ‘Almost Royal’ Stars Meet with YouTube Royalty in Web Spinoff

Have a new TV show to promote online? Maybe try sending a few of the cast members to YouTube Space LA to shoot a bunch of video interviews with prominent YouTubers.

That’s what BBC America recently did for its new comedy series “Almost Royal.” BBC America launched “Almost Royal Goes to YouTube,” on YouTube, this week. The web spinoff focuses on the two main characters from the TV show, a pair of sibling aristocratic brats, as they sit down with top YouTube talent like Grace Helbig, Mamrie Hart, Hannah Hart, Chester See, and others.



Hacking the YouTube ‘Creator Playbook’: Annotate, Don’t Bombard

Having focused for a while on how brands can optimize their presence on YouTube, we figured it was time to go back to giving creators some tips for navigating the digital video platform. Having left off at thumbnails, the next logical step for creators to take with their videos is to add annotations.



Winter Has Come for TV Advertising: YouTubers Are Getting More Viewers Than ‘Game of Thrones’

Everyone knows Game of Thrones is hugely popular. What may be surprising is many YouTubers are generating more views than the popular series. Creators across platforms, and on YouTube in particular, are quickly reaching the same scale and viewership, without the marketing and multi-million dollar budgets.


Media News

Mario Batali Teams With OgilvyEntertainment to Create New Shows TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at millennials. And in a twist for OgilvyEntertainment, the TV and online content won’t be branded.



Google Directs World Cup Video Searchers to ESPN

With the FIFA World Cup underway, a lot of people are going to be interested in what’s happening in Brazil over the next month. In the US, ESPN has the rights to air every World Cup game across its television and digital properties. On the latter front, full matches will be available to watch live on and the WatchESPN-branded mobile and connected TV apps. ESPN also has, which offers in-game and postgame highlights in addition to other match information.



This $36 Billion Company Will Spend 50% of Ad Dollars on Video Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident, will begin buying digital video through ad-tech firm TubeMogul. The play for programmatic video represents an endorsement of a nascent form of advertising that’s increasingly in demand.



New Programming and Deals

Conde Nast Entertainment‘s Wired launched the new series Obsessed: Star Trek Continues. The show goes behind the scenes of Star Trek Continues that brings the 1960′s Star Trekkers back to life, and is produced by Vic Mignogna (the original “Captain Kirk”). Two episodes are available at


For Katie Couric, Shift to Web From TV Is Complete

After three decades of continuous work in television, Katie Courich as now officially moved on to what she is calling “my new chapter.” That means closing production on the now-canceled syndicated talk show that has carried Ms. Couric’s name since 2012 and shifting full time to Yahoo, which late last year named her its “global anchor.”


Creator Profiles

iJustine Gets Nostalgic About Early YouTube Days on ‘Ear Biscuits’

Having been on the platform for about eight years, iJustine (real name Justine Ezarik) waxed nostalgic with Rhett & Link about the old days of YouTube. They spoke of her pioneering status and some current frustrations with the platform on the most recent “Ear Biscuits.”



iJustine Talks Her Public, Private Life on ‘Ear Biscuits’

iJustine (real name Justine Ezarik) has given a lot of her life to the viewers, especially when she spent that six-month stint live streaming her (almost) every move. She told Rhett & Link about the ups and downs of her public lifestyle on this week’s “Ear Biscuits.”



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