Monday 6.17: News to Know
Viacom Who? Netflix to Launch Original Series Based on DreamWork Franchises
Earlier this year, Netflix and DreamWorks Animation struck a deal to develop an original TV series based on an upcoming feature film from the studio, “Turbo.” The original series, “Turbo F.A.S.T.” will pick up from where the movie left off, and is scheduled to premiere in all Netflix territories this December. It was a pretty big deal, especially considering how Netflix has a section devoted entirely to providing kids programming via curated genres like princesses, superheroes, and dinosaurs.
Fast Company http://bit.ly/18RAUdJ
WPP, Comcast Invest in YouTube Network Fullscreen
Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood of $30 million per Allthingsd.com. Turns out, agency holding company WPP is joining the party. Fullscreen, which helps market, program and sell ads for over 10,000 YouTube creators, will formally announce today that it has taken on an undisclosed funding round. The plan, according to CEO George Strompolos, is to pour some of that investment into original content that Fullscreen would own and operate, while also investing in the company’s tech and software to facilitate international expansion.
The Haps with Apps
Instagram Will Get Video on June 20
On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect.
Business Insider http://read.bi/19dh2yr
Big Frame Launches New Vertical for Fashion & Beauty Content
Polished describes itself as a “community of the most fashion forward trend-setters dedicated to creators in the know and an audience that wants to know more.” With that in mind, the off-YouTube network features fashion/health/beauty-centric content creators under the Big Frame umbrella. The roster includes some of the most-subscribed to Big Frame network names such as Ingrid Nilsen (missglamorazzi, 1.35+ million subscribers), Amanda Steele (MakeupbyMandy 24, 333,000+ subscribers), Rachel Talbott (CheckInTheMirror, 215,000+ subscribers), Nikki Phillippi (NikkiPhillippi, 367,000+ subscribers), and Allison Marie (amarixe, 322,000+ subscribers).
Streaming Video News
Amazon’s VOD Service LoveFilm Adds Disney Titles for U.K. Subscribers
VOD operator LoveFilm, owned by Amazon, has inked a deal with Disney to stream movies including Disney Pixar’s Wall-E and classic animation Lady and the Tramp to U.K. audiences on a branded on-demand service.
Xbox Snags Sneak-Peak at Hulu’s “The Awesomes”
In a joint marketing stunt, Microsoft Xbox Live users will have one-week exclusive access to the premiere episode of Hulu original animated comedy “The Awesomes” before it becomes widely available Aug. 1.
TV vs. Digital
Are You Ready for the Dual-Screen Future?
Dual-screen experiences are about to transform the way people interact with video and the way publishers, broadcasters and advertisers capture and engage their attention. We’ll see handheld devices and big-screen TVs working together to create exciting possibilities for entertainment, game play, social interaction, marketing, and commerce. The trend is already underway. According to Nielsen, more than 39% of Americans use their smartphone while watching TV at least once each day, and 62% do so multiple times each week. But are advertisers ready to capitalize on the revenue potential that dual screen will bring?
The YouTube Paradox and the Off-YouTube Solution
When it comes to video distribution on the Internet, there are few solutions better than YouTube. The company is the No. 1 place to search for and find the video content that viewers want to watch, and for creators it provides a size and scale of audience it can offer videos to. That said, a growing number of YouTube creators and multichannel networks are beginning to grumble about the revenue share that the site has with its partners and their inability to monetize their huge audience of viewers on the site. And, increasingly, they’re looking for off-YouTube solutions to better distribute and monetize their videos.
Opinions & Analysis
Netflix and Its Numbers
Today’s point of discussion: Netflix, which has become genuinely disruptive to the previously-understood standards of film and television business models via a strategy that seems simple on the surface: Give its customers what they want, as soon as they want it. But part of that deal is the fact that they can redefine the very terms by which their business is measured.
VideoInk http://bit.ly/19Ju2i0Tags: allison marie, amanda steele, Amazon, Big Frame, Comcast, disney pixar, Dreamworks Animation, dual screen, fullscreen, George Strompolos, Hulu, ingrid nilsen, instagram, lady and the tramp, lovefilm, Netflix, News2Know, nikki phillippi, Rachel Talbott, The Awesomes, turbo, turbo fast, wall-e, wpp, youtube