Monday 7.2: News to Know

/ Jul 7, 2014

Digital video industry news today

YouTube Outs Web Traffic Slow Pokes

Look who’s getting in on the slow web traffic blame game.

Google may not be making a lot of noise in Washington in the battle between media companies and Internet service providers over the idea of pay-to-play Internet “fast lanes.” But, following on the heels of Netflix’s public shaming strategy of Verizon, Google is starting to let its viewers know that who’s responsible for slow delivery of YouTube videos.

Re/code http://on.recode.net/1n0hbcr

TNW http://tnw.co/1rFvgUm

Mashable http://on.mash.to/1rBFnJP

Business Insider http://read.bi/VspPe4

Opinions & Analysis

VidCon 2014: An Industry in the Shadow of the Community

VidCon is unlike any other conference. Throngs of screaming teenagers, sold-out screenings and concerts, direct access to some of the most talented creators in online video, VidCon offers an experience unmatched by most other industry conferences.

VideoInk http://bit.ly/1zjMqJp

 

VidCon 2014: The Year of the Teen Idol

For attendees at this year’s VidCon, it was a familiar sound: A cry or shout that built into a roar, followed by a running mass of eager fans chasing down their favorite digital star like predators on the hunt. Yet, while it could occasionally come to the casual passerby’s detriment to get caught in this crossfire, it was also this enthusiastic electricity that helped carry this year’s gathering into greatness.

VideoInk http://bit.ly/1vRvAx3

 

Industry Reacts To Facebook’s LiveRail Buy

With its LiveRail acquisition, Facebook has set itself well up to compete with Google and AOL — two of the largest Internet companies and leaders in the programmatic space — when it comes to digital video advertising.

LiveRail reached 37.2% of the U.S. population in May, third behind BrightRoll (51.3%) and Specific Media (44.4%), according to comScore’s May 2014 U.S. online video rankings. That was slightly ahead of AOL (35%) and Google (34.1%). LiveRail has been third behind BrightRoll and Specific Media since February 2014. AOL was ahead of LiveRail in January 2014.

Facebook’s desire to be more competitive in the video ad market did not come cheap. TechCrunch has reported that Facebook paid between $400 and $500 million to buy LiveRail, which would make it one of the priciest ad tech acquisitions we’ve seen to date.

MediaPost http://bit.ly/1oBbR3D

 

Children Are the Future (of Netflix)

As anyone with a young child knows, a storybook or cartoon is the ultimate in “long-tail” media consumption: The 53rd rereading or re-watching is cherished just as much as the first time. And that’s good news for Netflix, according to a new report from Goldman Sachs.

Mashable http://on.mash.to/TMO9WH

Deals & Signings

PointRoll Taps Vevo Exec As Sales Head

Ad tech firm PointRoll has named digital sales veteran Hal Trencher, senior vice president, sales. In the new post, he will oversee the Gannett-owned company’s roughly 50-person sales organization, charged with expanding its business in emerging areas like video and mobile.

MediaPost http://bit.ly/1qbzG1p

 

MTV Picks Up YouTube Series from Comedy Writer Morgan Evans

MTV (other), MTV’s short-form digital content studio, ordered an eight-episode second cycle of “The Untitled Web Series That Morgan Evans Is Doing,” featuring short-form fictionalized accounts of the New York writer-actor’s life.

Variety http://bit.ly/1lXgWU9

Streaming Video News

Streaming Video More Lucrative Than TV

At the 2014 Media & Entertainment Industry Forum in New York, CBS’s chief research officer David F. Poltrack revealed something that seemed to counter conventional logic: “We actually make more money per viewer streaming than we do on television.”

VideoInk http://bit.ly/1mAJ9RM

 

Steven Soderbergh Comedy ‘Red Oaks’ Gets Amazon Pilot Order

Amazon has ordered a pilot for “Red Oaks,” a comedy produced by Steven Soderbergh and directed by “Eastbound & Down” vet David Gordon Green.

As is Amazon’s tradition, Customers will watch and give feedback on which of the site’s pilots they want turned into full series. Written by Gregory Jacobs (“The Knick”) and Joe Gangemi (“Eliza Graves”), “Red Oaks” stars Craig Roberts  as an assistant tennis pro at the Red Oaks Country Club in suburban New Jersey in 1985.

TheWrap http://bit.ly/1vRIYRK

THR http://bit.ly/1rHirc3

 

The ‘Netflix For Pirated Movies’ Will Soon Work With Your Google Chromecast

Popcorn Time is a free streaming service that seeks to bring the ease of Netflix into the realm of pirated media.

It’s a competitive space, but Popcorn Time has been steadily building up its features list and integrating tools to hide your tracks.

Business Insider http://read.bi/1r2YXfq

 

Netflix Maintains Lead Over Amazon for Top Movies, TV Shows: Report

Hulu Plus remains ahead of Netflix in licensing current top-rated TV shows, according to Piper Jaffray analysis

Variety http://bit.ly/VlKlgu

 

Instagram TV: The First Show You Can Binge Watch in 8 Minutes

The show fits cliffhangers, characters and art criticism into 15 second episodes.

BetaBeat http://bit.ly/1n0jOuO

 

Netflix Wants To Pay You To Sit At Home And Watch Movies

Netflix is looking to hire someone in the UK to watch movies and TV shows and “tag” them to help improve the customer experience.

Forbes http://onforb.es/1jgzyz9

 

From Android Auto to OnLive: how video is becoming the secret glue of connected devices

There’s a video playing on your car’s dashboard, and it looks like an Android app: Android Auto is just one of a growing number of platforms using video streams to virtualize apps.

GigaOm http://bit.ly/TNIlMA

 

New Kinect For Windows Now Available For $199, Shipping July 15

Microsoft previewed availability of its new Kinect for Windows version 2 back in June, but now the hardware is ready for anyone to pre-order for $199 through its website, with a ship date of July 15.

TechCrunch http://bit.ly/1qbE4gM

 

Video Content Network BuzzMyVideos Launches To Attract International Creators

BuzzMyVideos is a new a content network which specialises in international online video content promotion allowing video makers to grow and monetize their video content via a multi-channel network and creators program.

TechCrunch http://bit.ly/1jSWDCD

 

Netflix Seems Headed for Australia, But Company Won’t Say When

Content availability, piracy, and other priorities may be delaying the ‘Down Under’ debut

Variety http://bit.ly/1o6lUdJ

 

World Cup: Univision Puts Live-Streaming Behind Pay-TV Wall for Final Rounds

Comcast subs will not have access to Spanish-language telecasts online or mobile devices for last eight matches

Variety http://bit.ly/1miFmGY

 

YouTube News

VOD Network Kabillion Inks YouTube Deal with Base79

Kabillion, a free on-demand channel focused on kids’ programming in the US, has inked a deal with UK-based MCN Base79 to expand its presence internationally and produce original content for its YouTube channel.

VideoInk http://bit.ly/1n0mad3

 

Launch of TubeTrackr Marks New YouTube Marketing Platform

Though VidCon 2014 has come to an end, the new developments announced there continue to rock the digital world. One of these is the launch of TubeTrackr, a platform for marketing on YouTube created by Singapore-based startup iLathys.

VideoInk http://bit.ly/1kvWJAg

 

YouTube Ad Creating Website Veeroll Launches at VidCon

The Singapore-based startup includes a tool that lets brands easily select their target demographic. A number of high converting templates then let the brands generate numerous video ads that Veeroll promises will have higher click-through rates.

Veeroll’s co-founder, Gideon Shalwick, explained, “When advertising on YouTube, advertisers usually face two hurdles: quickly finding the right audience and then quickly creating a compelling video ad to reach that audience. Veeroll solves both these problems.”

VideoInk http://bit.ly/1mAD7AJ

 

YouTube partners with Indian carrier to offer pre-paid mobile streaming from just $0.15

YouTube is focusing on mobile in India after the Google owned-video site teamed up with operator Tata Docomo to offer a new range of ‘YouTube recharge’ data plans to its 3G customers.

TNW http://tnw.co/1kw5dHC

 

YouTube Re-Negotiating With Indie Record Labels Following Outcry (Report)

YouTube has softened its posture in negotiations on a new streaming music service with indie label trade bodies following an uproar in the past weeks over several provisions in the proposed contract, according to a report from the Financial Times.

THR http://bit.ly/1qO39Cd

GigaOm http://bit.ly/1vGTH1g

 

StepUp Lets You Easily Chop YouTube Videos Into Bite-Size Chunks

Online video is limbering up. The volume of video content already being watched online is massive.

TechCrunch http://bit.ly/1kw5Bpw

Media News

AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’ Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web’s biggest portals for emerging online talent. With the launch of DreamworksTV in mid-June, the online-and-offline entertainment company wants to become the name parents trust for quality YouTube entertainment.

AdWeek http://bit.ly/TYk7Qc

 

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.

As the video runs, a click over one of the frames pulls up a pastry recipe or product details for Cool Whip.

Fuisz Media, based in Santa Monica, Calif., just raised $2.1 million to develop the technology and recently struck testing deals with Kraft and the other previously mentioned brands.

AdWeek http://bit.ly/1odEPEN

 

After Striking Out with Maker Studios and FullScreen, Relativity Media Starts From Scratch

It seems that Relativity Media is determined to get into the digital studio business no matter what it takes. After making a failed last-minute attempt to outbid Disney for Maker Studios, and an equally ill-fated overture to Fullscreen, it seems Relativity is going ahead with plans to build their own digital division from scratch.

NMR http://bit.ly/1qDFXVL

Creator Profiles

John Green Keeps It Real on This Week’s ‘Ear Biscuits’

For a guy who’s gained loads of recognition from a book that’s become a movie and been on the bestseller list for about 130 weeks running, John Green of the Vlogbrothers remains incredibly down to earth. He spoke to Rhett & Link about authenticity as the cornerstone of his work on this week’s “Ear Biscuits.”

VideoInk http://bit.ly/1kvWntw

 

Vlogbrothers’ John Green Talks Duos with Rhett & Link

With the success of John Green’s “The Fault in Our Stars,” book and movie, one would imagine an imbalance building between the Vlogbrothers. When Rhett & Link asked John about this during the recent “Ear Biscuits,” he said it was something he and brother Hank had certainly discussed.

The short answer to the question of whether an imbalance has budded, from John, was, “It hasn’t.” He explained, “Hank doesn’t care about material success at all, but [an imbalance has been created] in the sense that all these people are watching our videos that don’t identify with nerdfighteria [the name for the brothers’ fan base] as much as we’re used to.”

VideoInk http://bit.ly/1jgqwCe

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