Monday 7.21: News to Know

/ Jul 21, 2014

Digital video industry news today

Weinstein Co. to Debut ‘One Chance’ on Yahoo Prior to Theatrical Release

Long-form and traditional entertainment continues to be Yahoo’s focus in video. The company has struck a deal with The Weinstein Company to release the upcoming feature “One Chance” on Yahoo Screen for free — more than a week before the film’s theatrical premiere.





 The Wrap


Opinions & Analysis

What is the Video User Experience and How Do We Improve It?

Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort?

For all our advances since garage band ‘Severe Tire Damage’ first brought video to the web in ‘93, the typical online video experience is still somewhat random. More often than not, the information contained in the video is not what we’re expecting. Finding a specific video can be a challenge, and when we do gain access we are bombarded by pre-rolls, pop ups, unskippable ads and “related videos” that are not related at all, whereas truly related material such as background info and products to buy remains far from our fingertips.



Publishers Are Responding to Brands’ Viewability Concerns A discussion with Evolve Media CEO Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council’s decision to lift its advisories against viewability metrics for display and video ads in a staggered fashion during the last three months.



Aereo’s in a Catch-22 when it comes to cable, rules are rigged against internet TV

A recent letter from the Copyright Office shows how internet TV services like Aereo can’t win under a complicated system of regulations that appears biased against new technologies.



Online Video: Refuge For Television Flotsam

There certainly can’t be a bigger tent than online video, for good and bad. You can get anything there. Its biggest category, which happens to be pornography, doesn’t even get mentioned in the discussion. Whereas apps for pre-school video channels are a growth business that prompt a million people to tell you how kids “just get it” from the time they are born. True, but boring.

Media Post


Stop Attribution Dilution: Digital Video Can’t Be Measured Like TV

As advertising budgets shift from TV to online, there has been a lot of excitement about what digital video can accomplish. With tools that enable powerful programmatic and personalized solutions, digital video advertising is generating high engagement, awareness and bottom-line results for brands. Seeing the power of this new generation of advertising is impressive.

Media Post


Advertisers Switch to Digital Channels for TV Tune-In

Ads for television shows aren’t just for the tube anymore. Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings—according to a June 2014 study by Mixpo and PromaxBDA. A report summarizing the results noted that this percentage held steady between 2013 and 2014, indicating that stations had seen success with such efforts.



Get Ready: Commercial Viral Videos to Take Up Even More of Your Time

Is the end of the traditional TV commercial upon us? Probably not—at least for a while—but the channel isn’t seeing a huge production increase either. In an April 2014 study conducted by Talent Partners, US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.


Deals & Signings

Yahoo hires GMA Anchor as Contributor for Katie Couric Show

Yahoo hired Good Morning America weekend co-anchor Brianna Golodryga to join Katie Couric in contributing daily news and major business and financial stories. Golodryga has been at GMA’s weekend desk since 2010.


Streaming Video News

Amazon Orders Pilot from ‘The Shield’ Creator Shawn Ryan (Report)

Amazon has ordered a pilot for “Mad Dogs,” a black comedy/thriller based on a popular British series of the same name. The show follows a group four friends who travel to Belize to meet up with an old friend, only for things to take an unexpected and dark turn.




Summer Glau, Jesse Bradford Simmer in Crackle’s ‘Sequestered’

Crackle’s upcoming original series “Sequestered” follows a jury sequestered in a hotel while deliberating a high-profile kidnapping and murder case.



This Little Box Hijacks Your Chromecast, Rickrolls Your Living Room

You’re sitting in your living room. All you want to do is watch some Game Of Thrones on your day off… but your Chromecast refuses to respond. All it will do is play Rick Astley’s Never Gonna Give You Up… over… and over again.

Tech Crunch


Netflix Plays With The Idea Of A Private Viewing Mode To Keep Your History And Recommendations Clean

While Netflix tends to stray away from hosting stuff that could be considered straight-up porn, that doesn’t mean there’s nothing on there that you wouldn’t want sitting in your viewing history ’til the end of time.

Tech Crunch



Here’s What’s New In The Xbox One August Update

Each month since launch, the Xbox One has received a software update meant to teach the console a few new tricks.

Tech Crunch


Streaming Video Company FilmOn X Seeks Cable License

Online video startup FilmOn X is now arguing that it’s entitled to a compulsory license to broadcast television shows.

FilmOn X, backed by billionaire Alki David, says in court papers that the recent Supreme Court ruling against rival company Aereo supports the view that the streaming video startups are “cable systems,” which qualify for licenses.

Media Post


Qplay, Internet Set-Top Startup Formed by TiVo Founders, Shuts Down

Qplay, the Internet video-device and app startup launched by the founders of TiVo, is closing its doors less than six months after launching its first product.



Social TV startup Beamly aims for the big screen with Android TV app

Beamly has been building social TV apps for mobile devices for years. Now, the company is working on its first TV app.



The Haps With Apps

Reviewed! Video Editing and Remixing Made ‘Sympler’

So you have all these silly moments recorded on your phone, now what? Wouldn’t it be great if there was an app to combine all those video clips and add some music to them?

As a matter of fact, there is; it’s the idea behind Sympler, a new video-remix app that’s available for free on iOS devices. The app, which launched on July 15, allows users to “remix” their personal videos as well as content created by other people — for example a scene from their favorite show — along with one song.


YouTube News

Michelle Phan Sued Over Music In Her Beauty Vids; ‘Dozens’ of Copyright Infringement Instances Cited So Far

Michelle Phan is now feeling the burn of success. Now that she’s up on that pedestal, everything she does can (and will) be observed. Including her use of unlicensed music throughout her videos.

Ultra Records LLC and Ultra International Music Publishing LLC are suing Phan for copyright infringement, alleging she used songs and compilations without a license.



Hundreds Of Teenagers Waited In Line For A Chance To Meet One Of YouTube’s Highest-Paid Stars — And You’ve Never Heard Of Her

The line began to form around 8 a.m. on the corner of 18th and Broadway in Manhattan Friday. Rachel Meyer — known as “Bunny” on YouTube — was due to arrive at makeup store Tart at noon, and her biggest fans wanted to make sure they had a shot at meeting her.

Business Insider


YouTube Stars Sell Target to College Set

TODRICK Hall, Ann Le, Tiffany Garcia and Michael Balalis, a.k.a. Mikey Bolts, are unlikely to be household names in households of consumers in their 30s, 40s or 50s. But Target is hoping those monikers mean money as it seeks to reach members of the millennial generation who are shopping for apparel, electronics and home furnishings as they head to college.

NY Times

Media News

Video Ad Tech Player’s Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul’s first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.


Business Insider


Google Execs Hype YouTube and Google Play To Investors

It’s always difficult to gauge YouTube’s financial performance because parent company Google doesn’t break out results for its video division from its quarterly reports. However, based on what Google execs told investors in their second quarter earnings report conference call, it’s clear that YouTube and Google Play will feature heavily in Google’s upcoming strategy.



Industry Highlights

Biggest [a]list Summit Yet to Feature Top YouTubers and MCNs

The entertainment marketing industry event, [a]list summit, is returning for its ninth iteration on July 31 and will be held at the brand new The Line Hotel in Los Angeles’ latest foodie-hotspot, Koreatown. The focus this year is the science, art, and business of influencer marketing, featuring a keynote from YouTube’s head of brand strategy, Eric Solomon, an array of top YouTube influencers, and more than 25 of the best and brightest minds in the influencer marketing sphere.



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