Monday 8.4: News to Know
YouTube Loses Product Management Head Shiva Rajamaran to Spotify
YouTube director of product management Shiva Rajamaran — who has led development of site’s consumer features for more than four years including its yet-to-launch music-subscription service — is leaving Google to join Spotify, Variety has confirmed.
Business Insider http://read.bi/1slzeQb
Opinions & Analysis
5 Questions With VideoInk Founder Jocelyn Johnson – My Exclusive Q&A
Jocelyn Johnson founded VideoInk with deep focus and from an entrepreneur’s perspective. She “gets” it, because she lives it.
Digital Media Update http://bit.ly/1slCvim
HBO Weighs More Web-TV Services Overseas
Despite intense interest from consumers, HBO in the U.S. so far has no plans to offer an online version of its service to people who aren’t pay-television subscribers. But overseas, HBO is taking a different tack. The Time Warner Inc. unit, which has had an “over the top” Web-TV service in Nordic countries since 2012, now is exploring other countries where it could expand that model, people familiar with the matter say.
Web Video Didn’t Steal Much Ad Money From TV Just Yet
The broadcast TV upfront was so-so. Cable was worse than some people expected. So Web video must have won, right? It depends on who you ask. Many top Web video outlets are claiming strong post-NewFront ad demand, particularly YouTube, which aggressively targeted cable TV budgets this year. Digital ad buyers, though, say that while some TV money has moved to Web video this year, the creation of a true marketplace for original Web content that competes directly with TV is still more desire than reality, at least among major online ad companies.
YouTube Effort Boosts Awareness, But What About Ad Sales?
Ads Have Attracted Some Marketers, Though Not Necessarily New Ones
Susan Wojcicki built Google into a $55 billion advertising giant. Now she’s running YouTube. Her job: do it again.
Fast Company http://bit.ly/WRyw2n
Exceeding The Limits Of Crowdsourcing For Video Production
The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth of connected devices has led individuals to view more video on their televisions, smartphones, tablets, and PCs than ever before – often shopping for or researching products simultaneously.
Media Post http://bit.ly/1v1CBQH
Deals & Signings
AOL Ups Nate Hayden to Run Originals Business
AOL has appointed Nate Hayden as its new vice president of originals. Creative director for AOL Studios since last April, he will now lead AOL’s original series strategy.
Streaming Video News
Disney Debuts Muppets Web Series
Disney is launching a new six-part digital series to promote the home-video release of “Muppets Most Wanted.”
Season 4 of The Killing goes live on Netflix
The Killing may have been too depressing for network TV, but thanks to Netflix, the dark and brilliant crime drama is now back for a short final season: All six episodes of season four went live on Netflix Friday.
What’s New On Netflix Streaming In August
It’s a new month, and as is the usual practice, Netflix adds a ton of new titles on the 1st. Sadly, that also means 71 titles will disappear.But don’t despair. There are plenty of titles here to get excited about.
Business Insider http://read.bi/1AH8EG0
WWE Network isn’t yet the streaming champion Vince McMahon wants it to be
When Vince McMahon proudly announced WWE Network at CES in January, he essentially gave wrestling fans everything they’d ever wanted. The 24/7 streaming network offers access to WWE’s massive vault of past pay-per-views. You can watch Hulk Hogan take on Andre The Giant at WrestleMania 3, then jump forward 14 years and see Hogan versus Dwayne “The Rock” Johnson at WrestleMania X8. (The latter match is way better.) There’s plenty of other programming from years past, and newer original shows. All for $9.99 monthly with a six-month commitment.
The Verge http://bit.ly/1s4XPaP
The Haps With Apps
Maker Studios Launches iPhone App for PewDiePie
Mobile accounts for almost 40% of global watch time on YouTube, according to the company’s stats page. But for most creators, there’s a difficulty in relying only on YouTube’s algorithms to attract users of the site’s mobile app — which is why many of them are looking to build custom apps to directly reach their fans, often with the help of companies that specialize in those services.
Radio Disney Strikes Multi-Channel Content Deal with ShowMobile
Radio Disney has struck a deal with ShowMobile to launch two new channels on the mobile content app. ShowMobile’s app aggregates social media content from a variety of sources, including YouTube, Twitter, Tumblr, and Instagram, and pulls them into a singular feed (or “channel”), which fans can follow. The app launched with the transmedia music series “HitStreak,” which to date has accumulated more than 50 million views, of which 6 million occurred on the app alone.
Collective Digital Studio Adds 18M Subs to YouTube Network
In one fell swoop, Collective Digital Studio is announcing the signings of seven top YouTube creators that boosts the multi-channel network’s overall subscriber numbers by nearly 18 million.
Top 5 Emerging Vloggers on YouTube
Though YouTube is home to all kinds of video content, from piano-playing kittens to cooking how-tos, it still has an arguably special relationship with the type of creator that teenagers flock to VidCon to smile at in person. The vlogger, embodied in YouTube partners like Jenna Marbles and John and Hank Green (the Vlogbrothers), have been reaching fans in a uniquely personal manner since the earliest days of the ‘Tube.
Bravo Taps The Gregory Brothers, SoulPancake to Promote New Series
To promote “The Singles Project,” its upcoming documentary series about dating life in New York City, Bravo is enlisting the services of some top YouTube talent. The Gregory Brothers, who have more than 2.2 million subscribers, and SoulPancake, which has more than 1.2 million subscribers, will release original videos that will be sponsored by the network.
2014 Teen Choice Awards to Honor YouTube’s Biggest Stars
The final wave of Teen Choice Award categories are out, and it looks like social media is going to be a major force to be reckoned with this year. The awards, which honor the biggest winners in pop culture, is judged by teen viewers, so it’s no surprise that they’ve added slew of new categories to honor the best of the web.
ProSiebenSat. 1 Group’s MCN Studio71 announced that DEFY Media’s Smosh Games expertsJovenshire, Sohinki and Lasercom and its own gamer Gronkh will square off in a series of gaming matches today. Smosh Games joins American gamer Boogie2988 in The Mansion’s first crossover into the U.S. market. The battle will play out on both The Mansion and the Smosh Games channels.
Twitter’s Video Ads Doubled Consumer Engagement for Bike Brand How Specialized won the Tour de France
Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company’s 22-speeds, and then sales accelerated in certain global markets, according to the company’s executives. But Nibali isn’t the only one who deserves a pat on the back—marketers for the Morgan Hill, Calif.-based player were generating a ton of buzz leading up to the win on Twitter, utilizing the platform’s video ad unit that’s currently in test mode. The tweeted spots garnered a 6.5 percent engagement rate, which is double what the brand got during last year’s Tour, per Clayton Anderson, Specialized social media lead.
Why Brands Should Jump on Tumblr for Video Marketing
You’ve probably heard the old chestnut: a man who had a few too many at the pub is searching for his lost keys on the circle of pavement lit by the streetlight above. A passer-by asks, “Why are you only looking there?” The man answers, “Because that’s where the light is!” YouTube has over a billion unique monthly visitors. Facebook has over 800 million active users visiting each day. The over 250 million active Twitter users send over 500 million Tweets per day. Over 200 million Instagrammers have shared over 20 billion photos. Brands focus their marketing efforts on these sites because “that’s where the light is.”
Rivals Team Up with Vimeo In Record Label Fight
It’s a case of “the enemy of my enemy is my friend” in federal court today with frequent competitors YouTube, Facebook and Twitter all jumping to back rival video-sharing site Vimeo in its ongoing court battle with record labels. Those big names are among a small mob of tech companies who signed on to brief urging the 2nd Circuit Court of Appeals supporting Vimeo’s claim that it deserves the “safe harbor” protection offered to websites that host copyrighted content in accordance with the Digital Millenium Copyright Act.
Disney Adds Digital Rights And Channels To Distribution Deal With Small Cable Operators
The new multiyear distribution pact with the National Cable Television Cooperative looks a lot like Disney‘s recent deals with large pay TV distributors: The more than 950 firms that NCTC represents will be able to offer the entertainment giant’s VOD services as well as digitally delivered Watch sites and apps for ABC, ABC Family, Disney Channel, Disney Junior, Disney XD and ESPN. They offer live and on-demand programming both in and out of home for computers, gaming consoles, mobile and streaming devices.
Nickelodeon’s Digital Generation
Meet Olly Timbers. Olly, an orange-haired 10-year-old boy, says he likes “rum raisin ice cream, going on adventures, getting scratched just behind his elbow and also other kinds of ice cream.” He’s the star of “Welcome to The Wayne,” Nickelodeon’s first original animated series created exclusively for the web and mobile.
NY Times http://nyti.ms/1pTAdmP
Bret Michaels Rocks Nissan Vehicles In Digital Effort
Rocker Bret Michaels is all about commercial vans. No, seriously. Okay, not too seriously. The former lead singer of hair metal band Poison and star of reality show “Rock of Love” is lead man for a humorous online campaign for Nissan’s Commercial Vehicles division.
Media Post http://bit.ly/1khOdue
Funny Or Die Scores Again With ‘Mary Poppins Quits’
Critics, bloggers and advertisers have been fully immersed for more than two months in the dozens of new series set to debut this fall on the broadcast networks — not to mention the many new series on broadcast and basic cable last month that made July feel like the new September, as far as original programming is concerned.
Media Post http://bit.ly/1zNx4MJ
Devin Supertramp’s Magic Touch of Fame on YouTube
Devin Suptertramp (real name: Devin Graham) not only launched his own career on YouTube, but he also revealed to Rhett & Link how he helped start the dream careers of others. He did this by never underestimating the value of collaborations, which he explained on this week’s “Ear Biscuits.”
VideoInk http://bit.ly/1AOGSrgTags: AOL, Bravo, Bret Michaels, Collective Digital Studio, devin supertramp, disney, funny or die, hbo, maker studios, Nate Hayden, Netflix, Nickelodeon, Nissan, PewDiePie, Radio Disney, Shiva Rajamaran, ShowMobile, SoulPancake, Spotify, the gregory brothers, The Killing, tumblr, twitter, Vimeo, Vince McMahon, WWE Network, youtube