Monday 8.5: News to Know

/ Aug 5, 2013


youtube pic!

YouTube Expands Live Streaming To Channels With Just 100 Subscribers, Opens Custom Thumbnails & Merchandise Links To All

Google today announced a number of updates to YouTube that will allow more video producers to use YouTube for live streaming. All channels in good standing with at least 100 subscribers will be able to live stream from their accounts within the next few weeks. 





YouTube News

Bravo and Andy Cohen Bring ‘Watch What Happens Live’ to YouTube

The “Watch What Happens Live Clubhouse!” YouTube channel launched today to feature exclusive and original content from “Watch What Happens Live!” host Andy Cohen, Bravo stars, and other YouTube stars.


Jane Austen’s ‘Emma’ Gets ‘Approved’ by Pemberley Digital
Bernie Su, Hank Green, and the rest of the team at Pemberley Digital, the company behind “The Lizzie Bennet Diaries” and “Welcome to Sandition,” are moving on to their next web adaptation of a famous Jane Austen novel.


Social Video Site Turns to YouTube Stars for First Feature Film

For the first time this year, the amount of time Americans spend consuming digital media is set to eclipse the amount of time spent watching TV. Instead of driving to movie theaters, more people are cozying up on their couches with laptops and tablets. So it only makes sense that entertainment companies are releasing more content specifically for digital platforms.


Smosh Says Sponsored Videos Need To Feel Authentic

The hit YouTube duo Smosh has a pretty simple philosophy when it comes to folding sponsors into their videos: they only feature brands they are passionate about.


YouTube wants to hear your complaints, so it can parody them

Hence this video, starring lots of YouTube talent, which the company debuted Thursday night at VidCon, a YouTube industry conference/fan convention


Vidcon Bring Out YouTube Fans

Up-and-coming YouTube stars and their fans mix and mingle to celebrate all things YouTube. ‘This is energy,’ says YouTuber Devin ‘Supertramp’ Graham.


A Tour of YouTube’s Los Angeles Studio

Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke ground on the filmmaking studio last year — converted from Howard Hughes’ airport — and has opened it up to the video site’s creators to borrow equipment like TV-quality cameras, shoot their series using green screens and man newsroom-style control rooms.



Streaming Video News

Amazon vs. Netflix: Battle to Become Streaming King Heats Up

While Netflix has higher subscriber number, Amazon gaining steam through its Amazon Prime Instant Video.


Amazon’s LoveFilm Boost Its Kids TV Content via NBCUniversal

Amazon-owned Netflix rival LoveFilm has announced a slew of of fresh children’s shows from NBCUniversal, available on its Instant streaming service.


Hulu, HBO, Pandora Coming to Chromecast

The $35 TV dongle that Google introduced last month, Chromecast, came into the market with a very low price tag, a fascinating mobile-to-TV distribution model, but a dearth of actual content.



Videos To Watch Right Now

VideoWatch’s Awesome Stupid Video of the Week: BronyCon

At the risk of poking the hornet’s nest again, we here at Adweek could not help but notice this stellar collection of Kodak (your writer is old) moments from the 2013 Fiesta Equestria: Pon3techtronica.



Digital Disruption

How to Watch Your Shows During CBS Blackout

Now that we’re several days into the CBS/Time Warner blackout, many may be asking the question: What are alternative ways to get the CBS content you wanted to watch? 



Deals & Signings

Blip CEO Kelly Day: We’re Talking to a Dozen YouTube Channels About Joining Us

Blip CEO Kelly Day is wary when it comes to YouTube. She can’t risk angering the biggest video site in the world, but she also has to convince its stars to join her operation.


A Wait for CBS and Time Warner Cable to Make Up

The two sides in the fee dispute between CBS and Time Warner Cable stayed in their respective corners Sunday, and may not engage in further direct confrontation for some time.




Opinions & Analysis

Why Vogue Chose Ovation TV for Its Reality Series With Anna Wintour

When Vogue Editor Anna Wintour shows up this December in “The Fashion Fund,” she won’t appear on a high-profile network such as Bravo or A&E but on the lesser-known art channel Ovation TV — a station that Time Warner Cable dropped earlier this year.


From DIAL to Chromecast: How Netflix and Google Want to Save TV

Chromecast was just the beginning: Google and Netflix have both been working on making smart TVs better, and we’ve chronicled their work and the problems it is meant to address in a series of long-form stories.


How Google’s Chromecast Lets Down iPhone Users

I’ve had a Chromecastic week playing around with Google’s $35 streaming device. Overall, I’ve come away with positive impressions. Then again, it’s easy to be forgiving when a new gadget costs less than dinner at a middle-of-the-road restaurant.



Media News

TechInk: Ads, Viewing Habits, and Tablets

Tremor Video’s banner videos only earned 4% of the company’s revenue last year and, as a result, Tremor’s giving them up in favor of its in-stream-only ads. Not only are they easier to track and enable the industry’s transition to selling TV-style ads off of TV but they also have a higher engagement rate.



Industry Highlights

VidCon: Fullscreen Hooks Talent Up With Brand and Media Partners

When I spoke with Fullscreen COO Ezra Cooperstein in advance of VidCon, he spoke about how attending the annual conference would be an “eye-opening” experience for traditional media companies and big brands.


Viacom Earnings: Nickelodeon, Online Deals Provide Boost

Viacom said Friday that improved ratings for Nickelodeon and other channels and rising revenue from online streaming deals helped boost its third-quarter profit by 20%.



Creator Profile

Felicia Day on YouTube’s Geek Week and Returning to ‘Supernatural’

Felicia Day is synonymous with geek culture. Talk to her for just 10 minutes and you get the sense that the multihyphenate is well-informed on the latest hot video game or fast-rising YouTuber.


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