Monday 9.22.14: News to Know
BuzzFeed Appoints Andrew Gauthier to Lead Video Production
Los Angeles-based Andrew Gauthier has landed the executive producer role at BuzzFeed Video. In his new capacity at the company, Gauthier will preside over a team of producers as they create series and short-form video for the site.
Opinions & Analysis
What Yahoo Should Do with Its $8.3B Alibaba Windfall
Ready, get set, go! It is Alibaba IPO time…right now. The Chinese e-commerce giant is set to be the biggest IPO in US history (that’s $22 billion). And, prescient Yahoo, which has long been an investor in the company, is set to get $8.3 billion of it.
Marissa Mayer Could Buy AOL Tomorrow If She Wanted To — A Deal Tim Armstrong Has Wanted In The Past
After Alibaba’s initial public offering today, Yahoo will have about $5.29 billion in cash to play with. The big question is: What will Yahoo CEO Marissa Mayer do with the money? She could probably buy AOL if she wanted to.
Business Insider http://read.bi/1rhzssL
Digital Video Growth Drives More Efficient CPMs
Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, and those are all positive trends for the digital advertising business. But one of the key questions is, what’s next? As digital video moves past the rapid growth of the early days, what kind of role will it play in the overall ad business?
Video will play a critical role in increasing overall ad revenue and CPMs for brands, according to 500 advertisers and media agencies in France, Germany, the United Kingdom, Italy and Spain surveyed in a Forrester study, commissioned by Videology. While the report is germane to Europe, the findings are both useful for marketers and agencies doing business in Europe, and as directional insight about trends.
Media Post http://bit.ly/1mBup6r
Video Content Holds Consumers’ Attention Span Longer
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin photography that allows shoppers to get a 360-degree view of the product.
Media Post http://bit.ly/1pazlL3
Forecast for Virtual Reality Entertainment: Bright but Foggy
Optimism at Oculus Connect conference despite uncertainties
Streaming Video News
Desktop Linux is finally getting Netflix support
While Linux now underpins a great deal in the tech world — including the Roku and, most crucially, Android — desktop Linux to this day exists in a quiet cul-de-sac where the command line is still the preferred UI. As such, users running the likes of Ubuntu and Arch Linux have had more ready access to streaming content on their phones and TVs than on their computers. But now, after seven long years, Netflix is finally and officially making its way to Linux.
The Verge http://bit.ly/1B1Hxmr
Netflix Is Trying To Make It OK For People To Spoil TV Shows
Netflix has launched a new site for a viral campaign that encourages spoiling TV shows.
The site encourages users to take a quiz about which type of “Spoiler” they are, such as a “Clueless Spoiler” who lives in bliss not realizing he or she has spoiled the ending of a movie or TV show for someone else. It also has a number of spoilers you can watch, like the end of Lost, Breaking Bad, Kill Bill, and The Hunger Games.
Business Insider http://read.bi/Z9zaJS
Endemol Beyond Launches eSports Channel to Crown Ultimate Gamer
The UK arm of Endemol’s digital channels network, Endemol Beyond, has launched Legends of Gaming, a new eSports channel fronted by YouTube gamer Ali A.
Machinima Prime Renews Focus on Showcasing YouTube Filmmakers
Machinima is rededicated itself to discovering and showcasing some of the top filmmaking talent within its network and the YouTube community at large. As a result, the company has “relaunched” Machinima Prime, its YouTube channel devoted to premium scripted short-films and series.
Getting YouTube Creators on Board with Your Brand
I’m often asked how brands can better promote themselves on YouTube in a way that works for the audience. More and more often, the best approach to reaching your target demographic is by collaborating with one of the countless YouTube creators generating huge viewership on their channels. Crafting a relationship that is effective and mutually beneficial boils down to three main criteria.
3 Ways for Brands to Sharpen Their Ad Campaigns on YouTube
All brands need to develop their own, unique approaches to advertising on YouTube. Campaigns depend on the product, and while some are best to carry out by blasting indiscriminately across all channels during the Christmas season, others do better as evergreen content in intimate partnerships with specific creators.
Real-time Stats Arrive on YouTube With Minute-by-Minute Data
YouTube Analytics is a goldmine for creators and marketers who want to understand how the content they have created is resonating with viewers and subscribers. For those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating but that’s now a thing of the past as YouTube has just rolled out a real-time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
Why YouTube is investing in its creators (again)
YouTube has promised to dole out cash to some of the top talent on its platform, helping popular creators fund new content and reach a broader audience.
“We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes,” Alex Carloss, head of YouTube originals, wrote in a blog post Thursday. “Together, we’ll hopefully create some fantastic new content on YouTube.”
Are YouTubers Really Stars? Hollywood Struggles To Acknowledge It
It’s surprising that the media keeps being surprised that YouTube stars are something like…stars. You know, stars, those people who seem to be making too much money entertaining us.
Felix Kjellberg, better known to those who know him at all as Pew Die Pie, makes at least $4 million a year off his YouTube Web site and has seemingly apologized for it in the past.
Media Post http://bit.ly/XWKiJ1
ChannelFlip’s Two, New Divisions Target Creators Outside MCN
ChannelFlip is coming out with two, new divisions, according to a September 18 announcement by the MCN, both aiming to provide assistance to creators who aren’t in the network.
FastCo Studios Launches With 4 New Video Series
Point your browsers toward: Power Couple, The 29th Floor, Creative Director For A Day, and Brand Evolution
Meet Dadaviz: A Curated, YouTube-Style Distribution Platform For Data Visualizations
“If I read news without dataviz I get a bit nauseous, I don’t have patience for words alone anymore. Nor infographics”. This helps explain why marketing expert and consultant León Markovitz co-founded Dadaviz, nicknamed by some as “the YouTube of data visualizations“.
Sean Parker’s Airtime shut down its web-based video chat this summer, and no one even noticed
Remember Airtime? The Sean Parker-led startup finally shut down its web app during the last few weeks, and no one seems to have noticed.
Yahoo Sets Free Premiere of Weinstein Co.’s ‘One Chance’ Ahead of Theatrical Bow
Yahoo will debut Weinstein Co. biopic “One Chance” for free on Sept. 30 on its video-streaming service — a full 10 days before the movie hits theaters Oct. 10, as the studio hopes to generate coin from digital viewers in addition to specialty box office.
Mitchell Davis on Growing Up Online and His YouTube Evolution
Longtime fans of Mitchell Davis on YouTube have seen him go through a cycle of posting on the video platform for fun, then as a job, then out of passion, and now, once again, in a more committed, job-like manner with an imminent move to Los Angeles. Davis told Rhett & Link about his YouTube awakening and what he plans to do with his channel once he gets out to LA on this week’s “Ear Biscuits.”
VideoInk http://bit.ly/1od6FkjTags: Alibaba, AOL, BuzzFeed, BuzzFeed Video, ChannelFlip, Earbiscuits, Endemol Beyond, FastCo, Linux, Machinima Prime, marissa mayer, MCN, mitchell davis, Netflix, rhett and link, Sean Parker, Weinstein Co, Yahoo!, youtube