Monday 9.29.14: News to Know

/ Sep 29, 2014

Digital video industry news today

Michelle Phan and CEG Launch New Music Shingle Shift Media Group

YouTube beauty mogul Michelle Phan has teamed with music investment and services company Cutting Edge Group to form a new music promotions company called Shift Media Group.

VideoInk http://bit.ly/1rngCSa

Cynopsis http://bit.ly/1rENZPq

Billboard http://bit.ly/1nzvr3j

Variety http://bit.ly/1rEWAlj

Opinions & Analysis

Abandon Ship: 12 YouTube Executives Have Quit This Year

A funny little blurb in the Wall Street Journal (fancy, right? You should see my watch — it’s awesome) caught my eye: “More than a dozen top managers and executives have left YouTube this year.”

Does that sound strange to anyone else? A dozen corporate bigwigs including the CEO have departed YouTube for other projects. Most recently, Tom Pickett, Google’s vice president for YouTube content, gave up the ghost and jumped ship for an undisclosed company — our bet is he’s taking top dog position at one of the new YouTube challengers being developed.

NMR http://bit.ly/1rEK2KD

 

Over The Top: Big, Diverse Disruptive Force

Have you ever been to a political rally, or maybe better said, an anti-rally, in which thousands of people are protesting but not about just one cause?  Jon Stewart and Stephen Colbert’s 2010 Rally to Restore Sanity And/Or Fear was one like that, in which a quarter-million people railed against the corporate establishment/Fox News and Tea Party nutballs/birthers, etc. all in one powerful, funny demonstration.

Media Post http://bit.ly/1rxPMW8

 

Starz Tries Two Free Throws for LeBron James’ Comedy ‘Survivor’s Remorse’

Two free episodes of series to be available Sept. 27 on YouTube, Facebook, Twitter, VOD, and cable and satellite TV

Variety http://bit.ly/1uVYVqB

 

As Roku grows, it’s moving towards pay-to-play for successful channels

Getting your app onto Roku’s platform is free. But once you start to make real money, the company will ask you to sign a new deal — to the surprise of some publishers.

Gigaom http://bit.ly/1vlCYBK

Deals and Signings

Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV

Publicis Groupe and AOL said Monday they were expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.

The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.”

Media Post http://bit.ly/1CAGs7O

Streaming Video News

Crackle Sets Premiere Date for ‘Comedians in Cars’ Season 5

“Comedians in Cars Getting Coffee,” the Webby-winning series from Crackle and Jerry Seinfeld, will return for a fifth season on November 6.

VideoInk http://bit.ly/1pBYOMF

Cynopsis http://bit.ly/1rENZPq

 

Amazon’s ‘Alpha House’ Gets October Premiere

Amazon’s first original series is returning in October for a second season.

Alpha House will premiere Oct. 24 on Amazon’s Prime Instant Video streaming service, and this season all 10 episodes of the Garry Trudeau (Doonesbury) political comedy will be available at once.

THR http://bit.ly/1DRlhzY

 

Yahoo-AOL merger proposal: recipe for revival, or stagnation?

A proposed merger of Internet pioneers AOL Inc and Yahoo Inc could create a nimbler player in Web video, but strong growth, the measure of success in Silicon Valley, would remain elusive.

Reuters http://reut.rs/1DMGWck

 

When Does A Chief Digital Officer Signal Weakness?

The arrival of a Chief Digital Officer often heralds a period of excitement at a company, as if the leadership declared, “Hooray, we get it, we are committed to transforming our business in meaningful ways enabled by technology.”

Forbes http://onforb.es/1qN1kQv

YouTube News

Top Five Emerging Consumer Brand Channels on YouTube

Brands have been jumping on the online video bandwagon in increasing numbers, and to their significant benefit. As more consumers turn to the internet to get their video fix, the more they’re likely to watch compelling content therein, regardless of whether its branded.

VideoInk http://bit.ly/1vpoQaJ

 

YouTube Loses Key Operations Executive

A top YouTube operations executive is leaving the Google owned video-streaming service, extending a string of management departures from the unit.

Tom Pickett, Google’s vice president for YouTube content, told employees this week that he was leaving to take the chief executive post at another company that he did not name. Pickett did not reply to an email requesting comment.

WSJ http://on.wsj.com/1u5z8hy

 

This Is What 11 Of The Earliest YouTube Stars Are Doing Today

What do you do once you gain internet stardom and your video has received millions of views? We decided to find out.

Some viral YouTube sensations are still making videos in an attempt to cash in on their newfound stardom.

Business Insider http://read.bi/1CABlob

Media News

Some Companies Are Rewarding Views of Branded Videos

It’s always nice to see an incentive that ties in with advertising, whether it’s an offer for a discount on a meal during your next visit or a free promotional goodie given during an upcoming stop-in. Now, it appears a number of companies are embracing a new program that rewards users for simply watching branded videos.

VideoInk http://bit.ly/1plLGft

 

Dailymotion Unveils Private Ad Exchange

Dailymotion has launched a new private marketplace for advertisers to execute programmatic buys of inventory on the video site, in all of its territories.

VideoInk http://bit.ly/1CAu4ol

 

Starz to Offer Double-Dose of ‘Survivor’s Remorse’ Online Ahead of TV Premiere

With its new original comedy series “Survivor’s Remorse,” Starz is continuing the trend of premium pay-TV channels — and even some of the “lesser” cable channels — releasing a show’s pilot across digital outlets before its on-air premiere. Except, this time, instead of just that initial episode, Starz is making the first two episodes available across YouTube, Facebook, Twitter, and various on-demand platforms from cable and satellite TV providers.

VideoInk http://bit.ly/1nz020R

Cynopsis http://bit.ly/1rENZPq

 

Sonia Gil Partners with Disney World Resorts on New YouTube Series

Sonia Gil has partnered with Walt Disney World Resorts on a new series in which she serves as a “fairy godmother of travel” and guides three Hispanic families through their first experiences at the world-famous park and resort.

VideoInk http://bit.ly/1rxFh5t

 

The 7 Most Viral Drone Videos In The World

Thanks to the rise of drone photography, it’s never been easier to get a glimpse of some incredible aerial views.

From scenic desert landscapes to hundreds of feet above the ocean, drones enable photographers to reach new heights to film both exotic and familiar locations from a new perspective.

Business Insider http://read.bi/1oprbhM

 

Dunkin’ Runs Video Contest For Dark Roast Launch

In another addition to its promotions around National Coffee Day on Sept. 29, Dunkin’ Donuts is kicking off a video contest tied to its new dark roast coffee.

Media Post http://bit.ly/1vqTBwT

Creator Profiles

How Matt Santoro Developed His Unique Brand on YouTube

Being a professional YouTuber means becoming your own brand. In Matt Santoro’s case, that means regularly creating lists, clearly enunciating as he talks, and keeping his content (as well as his teeth) clean. He explained to Rhett & Link how his brand came into being on this week’s “Ear Biscuits.”

VideoInk http://bit.ly/1opPWdv

 

Matt Santoro: A Case Study on Rapid Subscriber Growth on YouTube

When Matt Santoro appeared on this week’s “Ear Biscuits with Rhett & Link,” the YouTube duo deemed it a “case study.” Why? Because Santoro has experienced recent success on the platform with his subscriber base having doubled between May and July of 2014. In that time span, he was gaining 25,000 subscribers a day, falling just behind PewDiePie in terms of growth.

VideoInk http://bit.ly/1qNU2Mb

Industry Highlights

Meet Ad Age’s 2014 Media Mavens

These 23 Media Creators, Sellers and Innovators Are Taking on Key Challenges and Reinventing Ways of Doing Business.

AdAge http://bit.ly/1rvJ9Tf

PoweredByJJPR

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,


facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...