More of the Same in comScore’s August Video Rankings

/ Sep 23, 2013

which platform is best for your online video?

According to the latest comScore numbers, 188.5 million people in the US watched 46.7 billion videos in August, a slight dip but staying relatively par with digital video consumption in July.

In terms of the top five, it was filled with the usual suspects: Google/YouTube driving the most viewers and consumption with 167 million unique viewers in the US and over 17.4 billion videos streamed. It was followed by AOL, which reached 71.2 million uniques; Facebook with 62.2 million uniques; NDN (50.7 million), and VEVO (49.4 million). Month-over-month, NDN rejoined the top five, replacing Microsoft, which dropped to sixth place in the rankings.


Video-ad viewing jumped from 19.6 billion in July to 22.8 billion in August. Google ranked first once again with 3.2 billion ad impressions, followed by (2.4 billion), BrightRoll (2.39 billion), LiveRail (2.2 billion), and Specific Media (1.67 billion).

Time-spent watching video ads totaled 8.5 billion minutes, according to comScore, with BrightRoll and delivering the highest duration at 1.1 billion minutes each. That’s good news for AOL, which just recently completed its $405 million acquisition of

Hulu once again delivered the highest frequency of video ads with an average of 71.4 per viewer.


As for the YouTube partner channels, VEVO led the way with 47.8 million unique viewers. If anything, this demonstrates how important YouTube distribution is for VEVO, which reached 49.4 million US uniques in total during August. Then again, it also demonstrates how important VEVO is to the Google/YouTube behemoth.

The rest of the top five remained unchanged, with Fullscreen reaching 34.5 million uniques, Maker reaching 29.6 million, and Warner and ZEFR reaching 26.9 million and 24.9 million uniques, respectively.

Unfortunately for Machinima, the gaming network witnessed its unique viewership drop from 18.2 million unique viewers in July (good for seventh place) to 17.05 million uniques in August (sliding in at ninth place). Machinima continued to demonstrate the highest engagement (91 minutes per viewer), which signals that the company is increasingly moving toward offering long-form, premium content that keeps viewers around but does not scale as much as the other networks that aggregate audiences.



Tags: , , , , , , , , , , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries