N3Twork Adds Chromecast Support, Eyes Paid Content in the Future

/ Dec 10, 2014

N3twork App

N3twork, one of several video startups that wants to make it easier for viewers to find the online videos they want to watch, now supports Google Chromecast.

By hitting the new Chromecast icon on the top of the iOS app’s home screen, users can easily start watching N3twork content on their TV screen, while freeing up their phones to do whatever it is they do on their phones. On Chromecast, N3twork will play various video feeds in a TV-like, continuous fashion, from videos that are recommended by the app’s algorithms to videos saved to the user’s channel.

“We wanted to ensure that [N3twork’s viewing] experience was preserved on television,” says Neil Young, founder and CEO of N3twork. “You connect to Chromecast, and then you don’t need your phone. It will start playing the first video, then move on to the next on, then to the next one, and so on.”

In this way, N3twork on Chromecast is different from the user experience that’s available to those who choose to cast the app’s content on Apple TV via Airplay, according to Young.

In addition to feeds of recommended and channel videos, N3twork on Chromecast also allows viewers to search for topics and people they want to follow, and watch those feeds.

Other updates to the N3twork platform include a simpler way to navigate the app. For instance, previously, when users swiped right, they would be prompted with a number of options, including choosing to watch the clip later, reposting it, or simply “liking” it. Now, when users swipe right, the videos go directly into their personal channels. Anyone who follows their channel will then see that video in their own recommended feed.

“As we tested software with users, having that range of options ended up confusing user,” says Young. By simplifying the process, N3twork hopes to make it easier for content to get shared across its platform. So far, the results are positive. Young claims that N3twork has been able to increase the volume of content that’s distributed inside the system 20-fold.

On the sharing front, N3twork now also allows users to share any channel — their own or any they find — on Facebook and Twitter. The hope is that this drives more consumption as viewers won’t need to have N3twork to watch these channels on the web.

Looking ahead, N3twork plans to increase the number of platforms — mobile and connected TV — that it supports.

And eventually, the company also hopes to add paid content to its offering. “We really believe TV should tune into you, and not the other way around — a place you can go to that serves the content you love,” says Young. “We would love to be one of those places, and ideally, the leading place.”

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