NATPE 2015: Overstock.com Plans to Launch Streaming Service
Overstock.com, an online shopping destination (not unlike Amazon), plans to launch a subscription video streaming service of its own, as well as a digital store that will allow people to buy all sorts of digital media, from games and music to TV shows and movies.
The service will be available for Overstock’s Club O loyalty program members, which is available for $19.95 per year. Similar to Amazon’s Prime service, Club O offers free shipping, in addition to a rewards program that offers “reward dollars” back for each purchase.
“The convergence of entertainment and technology has transformed the retail landscape,” said Patrick M. Byrne, CEO of Overstock.com, who made the announcement at this year’s NATPE conference. “As Overstock’s traffic and Club O program continue to grow at a rapid rate, offering a digital media streaming service is a natural next step.”
Overstock currently claims around 30 million monthly visitors. Membership to its Club O service grew by over 150% in the past year.
Few details about the new subscription service and digital store have been released so far, though Overstock.com hinted that it would feature some “original content,” as well as movies and TV shows.Tags: amazon prime, Amazon Prime Instant Video, digital distribution, EST, NATPE 2015, overstock.com, SVOD