NBC Arms ‘Heroes’ Sequel with Digital Prequel
In what should probably become Digital Marketing 101 for TV networks, if you want to build anticipation around an upcoming TV show or mini-series, it might be a good idea to first produce a web series as a promotional prequel vehicle.
That’s what NBC plans to do with “Heroes Reborn,” an upcoming 13-episode resurrection of its once-popular sci-fi show, “Heroes.” The network announced plans for the mini-series during its Winter Olympics coverage over the weekend. This morning, NBC announced that before the superhero show comes back, it will release a digital companion series that feature new stories and characters (though some old favorites might appear as well).
Web companions aren’t new to the NBCUniversal family. While most of its programming schedule was devoted to Winter Olympics coverage for the past two weeks, NBC released four short web series tied to primetime fare like “Parks and Recreation” and “Parenthood.” Sister cable networks Bravo and USA network have been known to roll out companion shows tied to on-air series like “Top Chef” and “Royal Pains.”
No timetable is given for when the digital prequel to “Heroes Reborn” will be available. Though since the show isn’t coming back until 2015, you’re going to have to give it some time. In the meantime, here’s a 20-second teaser clip you can watch over and over again if that’s your thing (I hope it isn’t).