NBCUniversal Goes Multi-Platform for Fashion Week
It’s Mercedes-Benz Fashion Week in NY beginning tomorrow, September 5, through Friday, September 13. NBCUniversal is embarking on a comprehensive plan to cover the event across multiple platforms, including on-air via Style Network, and online via the company’s DailyCandy, E!, and iVillage properties.
These coverage plans include full streams of full designer runway shows (either streamed live or on demand “within hours” of taking place), all of which will be available on StyleNetwork.com. Style QuickTips will also offer exclusive backstage videos from the runway shows and designers’ studios, as well as tips from pros throughout the week.
Meanwhile, E!, DailyCandy, and even NBCNewYork.com, the website for NBC 4 New York, will provide daily recaps from events and shows during the week.Tags: DailyCandy, E!, Fashion Week, Mercedes-Benz, NBCUniversal, Style Network