Nearly 182 Million People Watched a Video Online in April

/ May 23, 2013


181.9 million Americans watched 38.8 billion videos and a record-high of 13.2 billion video ads in April, according to Comscore’s latest numbers from its Video Metrix service. This is a slight dip (but not much of one) from Comscore’s March video rankings, which reported that 182.5 million Americans watched 39.3 billion videos.

When breaking down the online video properties by unique viewers, Google (mostly YouTube) continued to dominate with 154.6 million unique viewers. At 13 billion videos streamed, Google also stood tall above the others when ranked by that metric.

The rest of the top five in terms of unique viewers are as follows: Facebook (62.7 million), VEVO (52.9 million), NDN (45.3 million), and Yahoo (45.1 million). Microsoft and AOL, the other two companies most commonly associated with premium original online video (and founding Newfront partners), showed up at #7 and #9 with 42.2 million and 36.1 million unique viewers, respectively.

On the video ad side of the aisle, Google was at the top once again, generating more than 2.4 billion video ad views. It was followed by Brightroll (almost 2.17 billion), LiveRail (nearly 1.69 billion), (over 1.48 billion), and everyone’s favorite acquisition target, Hulu (over 1.44 billion). Hulu charted at the top though when the video ad properties were ranked by frequency, delivering an average of 63 ads per viewer in April.

As for what Comscore refers to as “YouTube Partner Channels,” VEVO maintained its pole position with over 51.6 million unique viewers, followed by Fullscreen (37.4 million), Maker Studios (33.8 million), Warner Music (32.2 million) and ZEFR (28.1 million). Comscore says that VEVO also streamed the greatest number of videos in April with 586 million, followed by Maker with 471.5 million.

Tags: , , , , , , , , , ,


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...