Net2TV Inks Deal with Toshiba, Expands Portico TV to 10 Million Connected TVs
Few (if any) of us are interested in the hundreds of channels all packaged together in one cable bundle. Instead, modern audiences are shifting towards what is known as “passion TV.” It’s this idea that you may love watching nature documentaries but your cable bundle offers one nature channel that plays a documentary once a day. So instead of waiting around for that single piece of content, you instead go on YouTube or Discovery’s digital portal to find similar content.
Net2TV launched its Portico TV service last December with passion content in mind. Now the service is available on over 10 million connected TVs. The service is simple: Net2TV works with a variety of special-interest content providers including Popular Science, CelebTV, and Discovery digital network Revision3. Taking content from these providers, Net2TV stitches much of their short-form videos together into 30, 60, and 90-minute passion-centric programming, which is then distributed via channels on the service.
Net2TV’s Portico TV isn’t only available via connected TVs, though. The company just inked a deal with Toshiba to be featured on all of the hardware provider’s tablets and laptops. As part of the deal, Portico TV will be displayed on Toshiba’s Start 360º launch page.
Other devices Portico TV is available on include connected TVs/boxes from Philips, Roku, and Sharp Electronics.Tags: connected TV, Net2TV, Portico TV, revision3, Roku, Toshiba